ขอ้อสอบ ม ช ชุดที่ 2

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ขอ้อสอบ ม ช ชุดที่ 2

  1. 1. Windows Live Hotmail Print Message Page 1 of 9 Windows Live™ .. ..2 From: pattrawadee tongtai (tongtai5@hotmail.com) Sent: Wednesday, January 16, 2008 9:08:47 PM To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th ... ... 40 ...Advertising 1 Many children love to sing the song in the ads because it is fresh :2 and the language is _____, artfully and beautifully written. : n a. magically j k l m n b. crunchy j k l m n c. witty j k l m n d. pleasantly j k l m 2 A __________ is either a word, phrase, symbol, or design used for :2 advertisement. : n a. billboard j k l m n b. poster j k l m n c. trademark j k l m n d. slogan j k l m 3 A __________ is mostly used in advertising to attract peoples :2 attention because it is easy to remember. : n a. slogan j k l m n b. price j k l m n c. movie j k l m n d. catalogue j k l m 4 Advertisements are everywhere, from columns of smallhttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  2. 2. Windows Live Hotmail Print Message Page 2 of 9 :2 __________ for houses, jobs, cars, etc. in newspapers to big hoardings on walls and enormous advertisements on posters by the side of the road. : n a. sales j k l m n b. agencies j k l m n c. advertisements j k l m n d. products j k l m 5 Advertisers use peoples __________ about themselves to promote :2 their products and make them buy to improve their social skills. : n a. anxiety j k l m n b. oppertunity j k l m n c. company j k l m n d. luxury j k l m 6 After so many years, the slogan of Coca-Cola was still instantly :2 __________ for general people because it is very easy to remember. : n a. recognize j k l m n b. fashionable j k l m n c. applicable j k l m n d. touchable j k l m 7 Amazon invested heavily in advertising to __________ new :2 customers and in developing online software. : n a. attract j k l m n b. survey j k l m n c. complete j k l m n d. overcome j k l m 8 An advertiser tries to catch the viewers’ attention by addinghttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  3. 3. Windows Live Hotmail Print Message Page 3 of 9 :2 _____under the picture so they can get more information. : n a. flame j k l m n b. color j k l m n c. blueline j k l m n d. caption j k l m 9 Another way companies promote their products is through :2 __________. Companies sponsor rock concerts, art exhibits and even big sports events like the Olympic Games. : n a. designer j k l m n b. equipment j k l m n c. sponsorship j k l m n d. photograph j k l m 10 Compulsive shoppers cant stop themselves from buying things. It :2 isnt just behavior, it is a __________ illness. : n a. psychological j k l m n b. medical j k l m n c. critical j k l m n d. identical j k l m 11 Cosmetics and other products are often __________ by famous TV :2 or movie stars or fashion models. : n a. persuaded j k l m n b. supported j k l m n c. selected j k l m n d. endorsed j k l m 12 Email is a most efficient and powerful __________ for companies :2 to contact their customers.http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  4. 4. Windows Live Hotmail Print Message Page 4 of 9 : n a. factor j k l m n b. agency j k l m n c. technique j k l m n d. target j k l m 13 Everyone likes the music in Joe’s ads, but I find his latest _____ :2 quite simple. : n a. slogan j k l m n b. jingle j k l m n c. voice j k l m n d. spot j k l m 14 Experts are looking at the safety of widely used __________ :2 including Prozac and Seroxat. The review will look at a range of options, including whether the drugs should be banned. : n a. self-esteem j k l m n b. compulsive buying j k l m n c. shopaholics j k l m n d. anti-depressants j k l m 15 How come you don’t know that girl. Shes been in several television :2 _______. : n a. screens j k l m n b. stations j k l m n c. dramas j k l m n d. sets j k l m 16 IBM has a one word _____– THINK! :2 : n a. motto j k l m b. announcehttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  5. 5. Windows Live Hotmail Print Message Page 5 of 9 j k l m n n c. mission j k l m n d. slogan j k l m 17 If you want to find a right person for your marketing team, put :2 _____ in the classified ads. : n a. a jingle j k l m n b. a motto j k l m n c. a slogan j k l m n d. an announce j k l m 18 In the recent years, we have found that our sales __________ fell :2 0.2%. : n a. consumers j k l m n b. measures j k l m n c. scales j k l m n d. volumes j k l m 19 It is amazing how much computers have come down in :2 __________ over the past few years. : n a. factor j k l m n b. value j k l m n c. charge j k l m n d. price j k l m 20 Like alcoholism or drug abuse, shopping can become an :2 __________ . : n a. addiction j k l m n b. consumption j k l m c. competitionhttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  6. 6. Windows Live Hotmail Print Message Page 6 of 9 j k l m n n d. evolution j k l m 21 Lots of companies try to use promotion to __________ customers :2 to buy their product. : n a. converse j k l m n b. construct j k l m n c. convince j k l m n d. consume j k l m 22 Many people buy things not because they need them :2 but,__________ , simply for the fun of buying. : n a. efficiently j k l m n b. impulsive j k l m n c. alternatively j k l m n d. generally j k l m 23 Many __________ are now working to help compulsive shoppers :2 recognize their problem and understand what makes them spend money. : n a. scientists j k l m n b. stylists j k l m n c. journalists j k l m n d. psychiatrists j k l m 24 Most companies use the word "discount/sale" in their ad because :2 people want to find __________ . They could be rebates, one time sales, percentage offers, get one free offers, ect. : n a. sponsors j k l m n b. products j k l mhttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  7. 7. Windows Live Hotmail Print Message Page 7 of 9 n c. bargains j k l m n d. commercials j k l m 25 Nowadays, a lot of advertising agencies try to develop their own :2 marketing strategies more effectively in many ways to __________ us to buy their products. : n a. access j k l m n b. maintain j k l m n c. target j k l m n d. persuade j k l m 26 Our company is having a special __________ to encourage people :2 to believe in the quality of our new products. : n a. production j k l m n b. promotion j k l m n c. attention j k l m n d. solution j k l m 27 She felt _________about undressing in front of the doctor. :2 : n a. irritated j k l m n b. embarrassing j k l m n c. irritating j k l m n d. embarrassed j k l m 28 Sometimes an interesting advertisement presents something which :2 seems nonsense at first. This _____ the audiences so they have to read or watch it more carefully. : n a. enriches j k l m n b. puzzles j k l m n c. endeavors j k l mhttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  8. 8. Windows Live Hotmail Print Message Page 8 of 9 n d. shimmers j k l m 29 Students always find English a ________ subject because they :2 always sleep when they study English. : n a. boring j k l m n b. excited j k l m n c. bored j k l m n d. exciting j k l m 30 Susan has __________ knowledge of philosophy because she gives :2 a very impressive lecture. : n a. circulatory j k l m n b. crucial j k l m n c. profound j k l m n d. constant j k l m 31 The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the :2 streets about it among tourists. : n a. product placement j k l m n b. plug j k l m n c. buzz j k l m n d. road signs j k l m 32 This ad is fun to read because of its stylish _____which organizes :2 and presents all the words and pictures very well. : n a. decoration j k l m n b. layout j k l m n c. template j k l m n d. page j k l mhttp://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551
  9. 9. Windows Live Hotmail Print Message Page 9 of 9 33 Those people use only expensive products and service. They care :2 so much about their _____ because they want to look good. : n a. illustrations j k l m n b. faces j k l m n c. profiles j k l m n d. images j k l m 34 To keep current customers happy, that fitness club will give a free :2 yoga course _____ only for its members. : n a. allowing j k l m n b. privilege j k l m n c. requiring j k l m n d. available j k l m 35 _____is one of many important factors to be discussed because it’s :2 needed to cover as much area as possible. : n a. cost j k l m n b. competition j k l m n c. coverage j k l m n d. famous agency j k l mGet the power of Windows + Web with the new Windows Live. Get it now!http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551

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