Get help for Strayer University HSA 505 complete course. We provide assignment, homework, discussions and case studies help for all subject South Columbia University for Session 2015-2016.

1. Strayer University HSA 505 Complete
Course
Get helpforStrayerUniversity HSA 505 complete course. We provide assignment,homework,
discussionsandcase studieshelpforall subjectSouthColumbiaUniversityforSession2015-2016.
Week 1
Selecttwo(2) stagesof the ProductLife Cycle.Describe the methodsforstrategicallyandtactically
managingproductsduringeachof the selectedstages.Relate the selectedstagestotwo(2) real-life
examplesof strategicortactical initiativeswithinahealthcare organization.
• Assessthe value of the productlife cycle asa tool for productsuccessionplanningandrelated
productmanagementactivities.Give youropiniononwhetherornotthe ProductLife Cycle can help
healthcare managersin promotingportfolioplanning,strategyformulation,andforecasting.Provide
one (1) example tosupportyourrationale.
• Suggestat leasttwo(2) examplesthatsupportthe notionof the limitinglife spanof healthcare
productsas a necessityinthe ongoingandsystematicproductsuccessionplanningeffort.
• Create an argumentinsupportof the assertionthatthe ProductLife Cycle enhancesmarketing
outcomesinthe healthcare industry.Provide supportforyourargument.
Week 2
• Assessthe importance of portfolioplanninginthe healthcare industry,anddetermine atleast
one (1) approachto portfolioplanningthatcan helpmarketingmanagerstoensure productive
marketingoperations.Provideatleasttwo(2) specificexamplesof portfolioplanninginahealthcare
organizationwithwhichyouare familiar.
• Justifythe assemblyof abalancedproductportfoliobymarketingmanagersasa meansof
ensuringextendedsuccessinthe healthcare marketindustry.Providetwo(2) real-lifeexamplesto
supportyourrationale.

2. • Assessthe critical pursuitof identitymanagementanditsrole inhelpinghealthcare entities
buildstrong,recognizablebrands.Provide atleasttwo(2) specificexamplesof identityinitiativeswithin
a healthcare organization.
• Interpretthe importance of continuallypursuingopportunitiesforgrowthwithinthe healthcare
marketplace,andidentifyexpansionopportunitiesavailabletohealthcare institutionsthroughthe use
of IgorAnsoff’sProduct-MarketExpansionGrid.Provide supportforyourresponse.
Week 3
• Assessthe value of CalderandReagan’sBrandDesignModel as a device forsystematically
guidinghealthcare marketersthroughthe processof formulatingbrands.Explainone (1) reasonwhya
SWOT analysisisneededtohelphealthcare organizationsunderstandcompetitorbrands.Provide two
(2) examplesfromahealthcare organizationwithwhichyouare familiarthatsupportthe value of
CalderandReagan’sBrand DesignModel.
• Evaluate the value of assigningappropriatebrandidentitiestorepresenthealthcare goods,
services,andinstitutions.Provide supportforyourrationale.
• Basedon yourreviewof the Learnscape scenariotitled“Learnscape3:RecoverandRetention”,
explainthe fundamentalreasonswhybrandsdonotexistin isolationbutdoexistinlargerenvironments
that include otherbrands.Providetwo(2) specificrecommendationsorsolutionsthathelpthe health
care facilityinthisscenarioimprove patientsatisfaction.
Assessthe value of LedererandHill’sBrand PortfolioMoleculewhenusedtounderstandbrand
relationships.Provide atleasttwo(2) specificexamplesof strategicortactical initiativeswithinahealth
care organization.
Assignment1:ProductDevelopment
Healthservicescontinuetoaffectthe grossdomesticproduct,andthisdramatictransformationhas
great demandsoneachdollarspenttodeliverpatient-centeredproducts.Healthcare marketingmust

3. be repeatedlyappliedandpracticedstrategicallytoinclude environmental dimensions,suchas
technology,socioeconomics,competition,andregulatory.
That beingsaid,intoday’sglobal economy,investorsandpotential entrepreneursmusttapintothe so-
called“unexplored”market.Inthisaspect,healthcare establishmentsmustutilize marketing,
advertising,aswell assalesstrategieswhenpursuingnew customers(e.g.,suppose ahealthcare
investorwantedtobuildasmall hospital inarural community);thiswouldentailexplorationand
logistical experimentationtodetermine whowill patronize the facility.Inanimpoverished
neighborhood,the feasibilityof havinglucrativeprofitsmaysee diminishingreturns,andsothe venture
may be not worththe effort.Also,suppose thatthe potential investorwantstosell mosquitodeterrents
(e.g.,bedsidenettinginmalaria-infestedregionsof AsiaorAfrica);thenitwouldbe wise toinvestigate
the numberof bedsthat are actuallyinthe village,andwhowouldbe willingtopurchase them.These
activitiestake intoaccountthe investorportfolio,aswell asthe feasibilityof marketingandsellingthe
product.Such explorationalsoexaminescompetitors,cultural differences,and—mostimportant—
identificationof the customer.
Identifyalocal healthcare establishment(e.g.,hospital,rehabilitationcenter, emergencymedical
center) anddetermine itsproductdevelopmentpractices.Utilize conceptsfrompreviousweeksto
substantiate information,asneeded.Youmaydevelopthe discussionbasedonthe ideaspresented
here,butfeel free toinjectanysalientmarketingstrategythatyoubelieve mightsupportyour
presentation.
Write a three to four(3-4) page paperin whichyou:
1. Justifythe purpose of the selectedhealthcare establishments’product(s) /service (s) andtheir
associatedlife cycle(s).
2. Suggestone (1) strategyto improve the marketingmix of the selectedhealthcare
establishment.Supportyourstrategybyhighlightingone (1) benefitof (1) portfolioanalysisand
providingtwo(2) examplesthatdisplaydifferential advantages.
3. Assessthe importance of technologyinprovidingpatientswithclearandaccessible information
abouthealthcare organizationsandthe product(s) /service(s) thattheyprovide.
4. Outline asurveytocapture patients’expectationsregardingthe deliveryand/or accessibilityof
product(s) /service(s) identified.
5. Use at leastthree (3) qualityacademicresources.Note:WikipediaandotherWebsitesdonot
qualifyasacademicresources.

4. Your assignmentmustfollowthese formattingrequirements:
• Be typed,double spaced,usingTimesNewRomanfont(size 12),withone-inchmarginsonall
sides;citationsandreferencesmustfollow APA orschool-specificformat.Checkwithyourprofessorfor
any additional instructions.
• Include acover page containingthe title of the assignment,the student’sname,the professor’s
name,the course title,andthe date.The cover page and the reference page are notincludedinthe
requiredassignmentpage length.
The specificcourse learningoutcomesassociatedwiththisassignmentare:
• Analyze howproductsevolvethroughthe fourstagesof the productlife cycle.
• Determine the appropriateproductsuccessionplanningeffortsof healthcare services.
• Examine the marketingresearchprocessandmarketsegmentationstrategiesin the healthcare
industry.
• Evaluate marketingresearchtoolsinvolvedinthe marketingprocess.
• Use technologyandinformationresourcestoresearchissuesinhealthservicesstrategic
marketing.
• Write clearlyandconciselyabouthealthservicesstrategicmarketingusingproperwriting
mechanics.
Week 4
• From the e-Activity,determine whetherornot the productofferingsthatyouselectedare
consistentwiththe perceivedselectionsof the givenhealthcare entity.Explainyourrationale.
• Assess the importance of evaluatingnewlydevelopedhealthcare productsinorderto
determine whetherthe productsshouldcarryexistingbrandnamesorwhethertheyshouldbe assigned
newbrandnames.Suggestrealisticbrandingstrategiesneededformarketersto evaluate newly
developedhealthcare productsor services.Provide supportforyourrationale.

5. • Evaluate the impactof lateral segmentationinencouragingmarketingmanagerstolookbroadly
at marketsinorder to identifypreviouslyoverlookedopportunities.Provide atleastone (1) specific
example of qualityinitiativeswithinahealthcare organization.
• Assessthe value of targetmarketingasan effectivehealthcare marketingstrategy.Appraise the
degree towhichvertical andtraditional segmentationhelpmarketingmanagersuse targetmarketing
strategies.Supportyourrationale withatleasttwo(2) specificexamplesof targetmarketingwithina
healthcare organizationwithwhichyouare familiar.
Case Study1: RevitalizingaBrand
Readthe case studytitled“RevitalizingaBrand”,locatedinthe online course shell.Use the Internetor
Strayerdatabasesto researchthe brandingandcommunicationstrategiesof one (1) healthservices
organizationthatissimilartothe healthservicesorganizationsmentionedinthe case study.
Write a four to six (4-6) page paper inwhichyou:
1. Describe the currentmarketingcommunication,identity,andbrandpositionof PlazaHome
HealthServices.
2. Conducta StrengthsWeaknessesOpportunitiesThreats(SWOT) analysisassociatedwiththe
currentmarketingcommunication,identity,andbrandpositionof PlazaHome HealthServices.
3. Assessthe importance of benchmarkinginPlazaHome HealthServices’developmentand
implementationof aneffective brandstrategy (marketingcommunication,identity,andbrandposition).
4. Compare brandingandcommunicationstrategiesof asimilarhealthservicesorganizationwith
that of Plaza Home HealthServices.Determine whetherornot PlazaHome HealthServicesshouldapply
additional bestpracticesintoitscurrentbrandingandcommunicationstrategies.Provide arationale and
supportfor yourresponse.
5. Use at leastfive (5) qualityacademicresources.Note:WikipediaandotherWebsitesdonot
qualifyasacademicresources.
Your assignmentmustfollowthese formattingrequirements:
• Be typed,double spaced,usingTimesNewRomanfont(size 12),withone-inchmarginsonall
sides;citationsandreferencesmustfollow APA orschool-specificformat.Checkwithyourprofessorfor
any additional instructions.

6. • Include acover page containingthe title of the assignment,the student’sname,the professor’s
name,the course title,andthe date.The cover page and the reference page are notincludedinthe
requiredassignmentpage length.
The specificcourse learningoutcomesassociatedwiththisassignmentare:
• Examine the marketingresearchprocessandmarketsegmentationstrategiesinthe healthcare
industry.
• Analyze businessplanningbasedonananalysisof domesticand global operatingenvironments,
marketdynamics(supplyanddemand),commercialization,andproduct-marketexpansion.
• Explainhowbrandingstrategiesapplytothe healthcare marketfor existingandnew products.
• Determine the marketingcommunications strategyusedinhealthcare services.
• Use technologyandinformationresourcestoresearchissuesinhealthservicesstrategic
marketing.
• Write clearlyandconciselyabouthealthservicesstrategicmarketingusingproperwriting
mechanics.
Week 5
• Assessthe importance of aPerceptual Mapfor current andpotential productofferingsinthe
marketplace.Suggestone (1) wayinwhichthisinstrumentcanbe usedbymarketerstoaffectbetter
productpositioningoutcomeswithinthe healthcare industry.
• Evaluate the value andutilityaffordedbyPhilipKotler’sSegment-by-SegmentInvasionPlanasa
tool for mappingcurrentandfuture marketsegmentpursuits.Provide supportforyourrationale.
• Assessthe level of necessityforhealthcare marketersto possessaneffective understandof
humanmotivationinordertobetterunderstandtheircustomers.Provide atleasttwo(2) specific
examplesof the use of humanmotivationwithinahealthcare organization.
• Assessthe importance of the RiesandTrout’s ProductLadder as a target marketingdevice
withinthe healthcare industry.Providearationale foryourresponse.

7. Week 6
• Perthe text,healthcare consumersvaryintheirwillingnesstoadoptnew productofferings,
withsome beingquickertoadoptthanothers.Suggestthe keyreasonswhyyoubelievethesevariances
exist.Providearationale withatleast(1) example of asituationorscenariothatwouldsupportyour
response.
• Assessthe importance of asa tool for understandingthe productadoption tendenciesof health
care consumer.Provide atleasttwo(2) specificexamplesof EverettRogers’Diffusionof Innovation
Model beingusedina healthcare organizationwithwhichyouare familiar.
• Basedon yourreviewof the Learnscape scenariotitled “Learnscape1:StayingRelevant”,
examine the potential mutualbenefitsthatare affordedtohealthcare organizationsandtheir
respective customerspopulationswhenhealthcare organizationsdesignandmanage all-encompassing
customerexperiences.Provide anexample of suchpotential mutualbenefitstosupportyourrationale.
• Appraise the value of the innovationguidance forthe assemblyandmanagementof customer
experiencesprovidedbyBerndSchmitt’sCEMframework.Provide atleasttwo(2) specific examplesof
CEM frameworkthatapplywithinahealthcare organizationwithwhichyouare familiar.
Week 7
• Assessthe value andimportance of aPEST Analysisasa tool for mentoringandevaluatingthe
macroenvironment.Provide atleasttwo(2) specificexamplesof PESTAnalysisthatapplywithinahealth
care organizationwithwhichyouare familiar.
Argue whetherornot youbelievethathealthcare marketersmustunderstandcustomersandtheir
perceptionsof productofferingsinordertoeffectively monitorprowessataddressingandsatisfying
customerwantsand needs.Provideanexampleof yourargumentinactionto supportyourrationale.
• Appraise the value andimportance of Michael Porter'sFive ForcesModel asa tool for
facilitatingthe understandingandaddressingof the competitionwithinthe healthcare industry.Provide

8. at leasttwo(2) specificexamplesof Michael Porter'sFiveForcesModel thatapplywithinahealthcare
organizationwithwhichyouare familiar.
Examine the keyreasonswhyintensecompetitionandrivalrycharacterize the healthcare industry.
Suggestone (1) example tosupportyourrationale
Case Study2: StoppingOutshopping
Due Week7 and worth220 points
Readthe case studytitled“StoppingOutshopping”,locatedinthe onlinecourse shell.Then,use the
InternetorStrayerdatabasesto researchsimilarmarketingstrategiesinthe healthcare industry.
Write a four to six (4-6) page paper inwhichyou:
1. Basedon the textbook’ssummaryof Timothy’sphilosophyof continuallystrivingforexcellence,
determine whetherornotScarletHospital waspreparedto compete withthe establishmentinSalem
evenbefore the highwayimprovementmandatedsuchanupgrade indeliveryhealthcare services.
2. Examine the potential lessonsthatthe “StoppingOutshopping”case couldteachhealthcare
executivesaboutcomplacency.
3. Evaluate the potential valueof Michael Porter'sFive ForcesanalysisandSWOTAnalysisfor
effectivedecisionmaking,initsabilitytohelpScarletHospitalprotectitsmarketshare andthus
decrease the chance of losingpatientstootherinstitutionsinSalem.
4. Appraise the value of the BalancedScorecardmodel initsabilitytohelpScarletHospital
executivesreinforce itsdefensive marketingstrategy.
5. Propose a one (1) page offensive marketingstrategy(i.e.communication,branding,innovation,
etc.) that ScarletHospital shoulddeployinordertoturn the table onSalam-basedhealthcare providers
and improve itscompetitivemarketingposition.
6. Use at leastfive (5) qualityacademicresources.Note:WikipediaandotherWebsitesdonot
qualifyasacademicresources.
Your assignmentmustfollowthese formattingrequirements:
• Be typed,double spaced,usingTimesNewRomanfont(size 12),withone-inchmarginsonall
sides;citationsandreferencesmustfollow APA orschool-specificformat.Checkwithyourprofessorfor
any additional instructions.

9. • Include acover page containingthe title of the assignment,the student’sname,the professor’s
name,the course title,andthe date.The cover page and the reference page are notincludedinthe
requiredassignmentpage length.
The specificcourse learningoutcomesassociatedwiththisassignmentare:
• Examine the marketingresearchprocessandmarketsegmentationstrategiesinthe healthcare
industry.
• Integrate the SWOTAnalysisintoviable recommendationstomeetthe healthcare services
organization’soperatingrequirements.
• Analyze the componentsof the balancedscorecardandconducttrend andratio analysisto
assesshealthstrategicmarketing.
• ApplyMichael Porter'sFive Forcesanalysisforeffective decisionmakingtoefficientlyutilize
healthservicesresourcesandachieve organizational goals.
• Explainthe impactthatthe populationandsocietal,competitive,andfinancial forceshave on
healthcare services.
• Use technologyandinformationresourcestoresearchissuesinhealthservicesstrategic
marketing.
• Write clearlyandconciselyabouthealthservicesstrategicmarketingusingproperwriting
mechanics.
Gradingfor thisassignmentwillbe basedonanswerquality,logic/organizationof the paper,and
language andwritingskills,usingthe followingrubricfoundhere.
Week 8
• Evaluate the value affordedbyLehmannandWiner’sLevelof CompetitionModel asan
instrumentforengenderingthe accurate identificationandunderstandingof competitionwithinthe
healthcare industry.Provide atleasttwo(2) specificexamplesof LehmannandWiner’sLevel of
CompetitionModel thatapplywithinahealthcare organizationwithwhichyouare familiar.
• Justifythe fundamental reasonsthatmarketersshouldcloselymonitorthe actionsof rivalsin
orderto proactivelyaddressdevelopingissues,events,andcircumstances.Provide one (1) example of
such successful close monitoringtosupportyourrationale.

10. • Appraise the value offeredbyLeonardBerry’sSuccessSustainabilityModel asa management
tool for communicationdriversof excellence thatwill yieldsustainedsuccess.Provideat leasttwo(2)
specificexamplesof LeonardBerry’sSuccessSustainabilityModel thatapplywithinahealthcare
organizationwithwhichyouare familiar.
• Basedon yourreviewof the Learnscape scenariotitled“Learnscape2:PatientEngagement”,
analyze the benefitsaffordedtohealthcare marketersthatunderstandthe importance of establishing
core valuesthatguide healthcare organizationsintheirstrategicandtactical pursuits.Determine
whetheryoubelieve the relationshipbetweencore valuesshouldstaythe same overtime orshould
change overtime.Provide one (1) exampleof sucha relationshipbetweencore valuestosupportyour
rationale.
Week 9
• Determine whetherornothealthcare marketersneedtorecognize the value resultsfrom
implementingmarketingbestpracticesacrossthe multiple,varyingactivitiesthathealthcare
organizationscarryout.Provide one (1) example of suchrecognitionof value tosupportyourrationale.
• engenderinganunderstandingof value-producingactivitieswithinhealthcare organizations.
Provide atleasttwo(2) specificexamplesof the Michael Porter’sValueChainModel thatapplywithina
healthcare organizationwithwhichyouare familiar.
• Assessthe degree of guidance providedbyKaplanandNorton’s BalancedScorecardasa
managementtool forguidinghealthcare marketersinperformingstrategicmanagementdutiesand
responsibilities.Provideatleasttwo(2) specificexamplesof the BalancedScorecardModel thatapply
withinahealthcare organizationwithwhichyouare familiar.
• Determine whetherornotyoubelievethe processof formulatingstrategyinthe healthcare
industryiscomplex.Justifyyourresponse withatleastone (1) example of asituationorscenariothat
supportsyourposition.
Case Study3: MissedOpportunities

11. Due Week9 and worth200 points
Readthe case studytitled“MissedOpportunities”,locatedinthe online course shell.
Write a four to six (4-6) page paper inwhichyou:
1. Examine the prosand consfrom the perspective of Crestview Hospitalof the placementof its
newbillboarddirectlyadjacenttoBriarwoodMedical Center.Interpretthe reactionof customersand
othercommunitystakeholderstothe billboardpostings.
2. Use competitivemarketingentrystrategiestosuggestthe actionthatBriarwoodHospital should
undertake tocounterthe messagesinthe new Crestview Hospital Billboardpostings.
3. Recommendthe marketingcommunicationstrategyorstrategiesthatbothCrestviewand
BriarwoodHospitalsshouldemploy.Justifywhythe GoverningBoardof bothhospitalsshouldtake a
proactive role inpromotingandimplementingeffectivemarketingstrategies.
4. Assessthe value of the variousmarketingresearchtool(s) thatBriarwoodandCrestview hospital
coulduse to promote effective marketingcommunicationstrategies.Justifyyourresponse.
5. Use at leastfive (5) qualityacademicresources.Note:WikipediaandotherWebsitesdonot
qualifyasacademicresources.
Your assignmentmustfollowthese formattingrequirements:
• Be typed,double spaced,usingTimesNewRomanfont(size 12),withone-inchmarginsonall
sides;citationsandreferencesmustfollow APA orschool-specificformat.Checkwithyourprofessorfor
any additional instructions.
• Include acover page containingthe title of the assignment,the student’sname,the professor’s
name,the course title,andthe date.The cover page and the reference page are notincludedinthe
requiredassignmentpage length.
The specificcourse learningoutcomesassociated withthisassignmentare:
• Evaluate marketingresearchtoolsinvolvedinthe marketingprocess.
• Formulate competitivemarketentrystrategiesbasedonanalysisof global marketsthatcomply
to initiativesinthe healthcare industry.
• Determine the marketingcommunicationsstrategyusedinhealthcare services.

12. • Use technologyandinformationresourcestoresearchissuesinhealthservicesstrategic
marketing.
• Write clearlyandconciselyabouthealthservicesstrategicmarketingusingproperwriting
mechanics.
Gradingfor thisassignmentwillbe basedonanswerquality,logic/organizationof the paper,and
language andwritingskills,usingthe followingrubricfoundhere.
Week 10 Discussion1
Please respondtothe following:"StrategyMap"
• Perthe text,the healthcare industryisknownasone of the mostcomplex operational
environments,placingapremiumonexcellenceinstrategicplanningandmanagement.Determine the
keyreasonswhyhealthcare marketingprofessionalsshouldrealizesuch complexity.Provide an
example tosupportyourrationale.
• Appraise the value offeredbyRiesandTrout’sMarketingWarfare Strategiesinassistinginthe
understandingandimplementationof competitor-orientedmarketingstrategiesthatcanbe employed
to increase marketshare.Provide atleasttwo(2) specificexamplesof the RiesandTrout’sMarketing
Warfare StrategiesModel thatapplywithinahealthcare organizationwithwhichyouare familiar.
Week 10 Discussion2
Please respondtothe following:"MarketingPlan"
• Basedon yourreviewof the Learnscape scenariotitled“Learnscape4:How Are We Doing”,
justifythe value of marketingplansasinstrumentsthatcompel marketerstothinkaboutupcoming
periods,performroutinemarketinganalysesand audits,andsetmarketinggoalsandobjectivessuchas
Returnon Investment(ROI),etc.Provideone (1) example of the use of marketingplansinthisfashionto
supportyourrationale.
• Decide whetherornotyoubelieve PhilipKotler’sMarketingPlanModel providesauseful
frameworkfordevelopinganeffective marketingplan.Provide atleasttwo(2) specificexamplesof the
PhilipKotler’sMarketingPlanModel thatapplywithinahealthcare organizationwithwhichyouare
familiar.

13. Week 11 Discussion1
Please respondtothe following:"Course Completion"
• Identifythe mostsignificantpolitical,economic,andsocial forcesthatyoubelieve are
influencingchangesinhealthcare marketingtoday.
• Identifythree (3) keymarketingskillsyouhave gained fromthisclassandsuggesthow eachwill
benefityouinyourcurrentor future career.
Week 11 Discussion2
Please respondtothe following:"Wrap-UpandTakeaways!"
• Identifytwotothree (2-3) takeawaysthatyouhave learnedorgainedfromthe course learning
activities.Explainthe linkage betweeneachtakeawayyouhave identifiedandthe learningoutcomesof
thiscourse.
• Assessthe degree towhichyoubelieve yourknowledge of the learningtopicsdiscussedinthis
course has beenenhanced.Provide atleastone (1) exampletosupportyourresponse.