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1. STRAYER HSA 505 Week 3 Product Development NEW
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Health services continue to affect the gross domestic product,
and this dramatic transformation has great demands on each
dollar spent to deliver patient-centered products. Health care
marketing must be repeatedly applied and practiced
strategically to include environmental dimensions, such as
technology, socioeconomics, competition, and regulatory.
That being said, in today’s global economy, investors and
potential entrepreneurs must tap into the so-called
“unexplored” market. In this aspect, health care establishments
must utilize marketing, advertising, as well as sales strategies
when pursuing new customers (e.g., suppose a health care
investor wanted to build a small hospital in a rural
community); this would entail exploration and logistical
experimentation to determine who will patronize the facility.
In an impoverished neighborhood, the feasibility of having
lucrative profits may see diminishing returns, and so the
venture may be not worth the effort. Also, suppose that the
potential investor wants to sell mosquito deterrents (e.g.,
bedside netting in malaria-infested regions of Asia or Africa);
then it would be wise to investigate the number of beds that are
actually in the village, and who would be willing to purchase
them. These activities take into account the investor portfolio,

2. as well as the feasibility of marketing and selling the product.
Such explorationalso examines competitors, cultural
differences, and—most important—identification of the
customer.
Identify a local health care establishment (e.g., hospital,
rehabilitation center, emergency medical center) and
determine its product development practices. Utilize concepts
from previous weeks to substantiate information, as needed.
You may develop the discussion based on the ideas presented
here, but feel free to inject any salient marketing strategy that
you believe might support your presentation.
Write a three to four(3-4) page paper in which you:
Justify the purpose of the selected health care establishments’
product(s) /service(s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the
selected health care establishment. Support your strategy by
highlighting one (1) benefit of (1) portfolio analysis and
providing two (2) examples that display differential
advantages.
Assess the importance of technology in providing patients with
clear and accessible information about health care
organizations and the product(s) / service(s) that they provide.
Outline a survey to capture patients’ expectations regarding the
delivery and/or accessibility of product(s) /service(s)
identified.
Use at least three (3) quality academic resources. Note:
Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check
with your professor for any additional instructions.

3. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze how products evolve through the four stages of the
product life cycle.
Determine the appropriate product succession planning efforts
of health care services.
Examine the marketing research process and market
segmentation strategies in the health care industry.
Evaluate marketing research tools involved in the marketing
process.
Use technology and information resources to research issues in
health services strategic marketing.
Write clearly and concisely about health services strategic
marketing using proper writing mechanics.