We know that your supporters’ journey often starts on your website. Whether they’re registering for an event or requesting a fundraising pack, adding our Page Creation API to your website means they can sign-up and make a Fundraising Page in one simple step. Less hassle for them. More people fundraising online for you. In this preso you'll find out how APIs work and what the benefits are for charities.

1. Integrating your website
with JustGiving using APIs
Jamie Parkins
Product Manager
@JGhackers
29th January 2013

2. What are APIs?
A service that allows one website or application to
communicate with another
In this case, partner websites use our APIs to replicate or
mirror certain fundraising services on their own site

3. Display Fundraising Page Data

4. Display Fundraising Page Data

6. Pulling in Fundraiser & Donor Data into CRMs

7. Fundraising Page Creation

8. They enter a few more details -
including their size for a free
running vest, and whether they
are running for one of GOSHCC’s
corporate partners
Runners who have already
secured a place for an event, such
as the London marathon, come to
the GOSHCC website to find out
how they can fundraise for the
charity
How it works for Great Ormond Street Hospital Children’s Charity (GOSHCC)
They select the event, say how
much they are hoping to raise and
explain why they are supporting
the charity
They are automatically asked to
start fundraising by making a
JustGiving page. The page is pre-
populated with their information
and GOSHCC branding

9. Page Creation API: Moving your fundraisers online
Cancer Research UK use the Page Creation API to encourage
people to create Fundraising Pages on JustGiving when they request
a fundraising pack.

10. How it works for Cancer Research UK (CRUK)
People wanting a fundraising
pack come to the Cancer
Research UK website
They enter their contact
details, some information
about their event and how
much they are hoping to
raise
They are automatically
prompted to create a
fundraising page on
JustGiving
The page is pre-populated
with a story, photo, and the
fundraising target entered
in form on the CRUK
website

11. http://vimeo.com/49392667

12. So what are the benefits?

13. 8 Great Benefits
Automatically generate fundraising pages for fundraisers for any event type
(Organised event, In Memory, Own Fundraising).
Seamless page creation for your fundraisers – instant delight. They can kick-
start their fundraising efforts immediately.
Increase your page activation rate and convert more registrants into active
fundraisers
Re-allocate internal resources spent on converting or encouraging fundraisers
to “create a page”.

14. 8 Great Benefits
Integration into your registration forms means fundraisers stay on your
charity’s website
You can pre-populate all fundraising pages with content and data such as a
target, a story and images, to further push your brand
They work for both returning and new JustGiving users.
They are free

15. In short…
“For the 2011 events
there’s been a 50%
increase of entrants
creating fundraising
pages.”
Joanne Warner
Cancer Research UK

16. What does it take to build?

17. How long is a piece of string?
• Plan, plan, plan!
• Get your developers to read our documentation early
• Draft and circulate user flow plans often and early
• Be realistic and resist scope creep
• Use our sandbox environment for testing
• Test & Learn
We have a portfolio of agencies that we are happy to recommend

18. Lots of charities are using our APIs

19. Useful Links
The APIs in action on charity websites…
• Dryathlon - http://www.dryathlon.org.uk/
• Run Mickey - http://www.runmickey.org/
• 21 Things For Charity - http://www.21thingsforcharity.co.uk/
• Great Ormond Street Hospital - http://www.gosh.org/gen/lm/
• Race For Life - http://raceforlife.cancerresearchuk.org/index.html
Resources
• Learn more about the Page Creation API (aimed at charities)
• Developer Portal (aimed at developers)
• API Docs (aimed at developers)

20. Thank you
Jamie Parkins
Product Manager
@JGhackers
Thanks
Find out more about our
Page Creation API