1. #Newsroom14
Our Top Takeaways
1. Countering culture blocking
• “Innovate and contaminate” - La Stampa’s Marco
Bardazzi
• “You need an audience-first newsroom. Social media
is your judge & jury” - Alison Gow, Trinity Mirror
Group
• Train, decode, demonstrate, reward – Lisa MacLeod,
FT.com
• Change your newsroom profile – Didier Hamann
2. #Newsroom14
Our Top Takeaways
2. Collaborate cross-culturally to problem solve
• “We all face the same problems. We
need to come together and solve them
together” Espen Olsen Langfeldt,
Managing Editor of VG Mobil, Norway
3. #Newsroom14
Our Top Takeaways
3. Digital tools – just use them!
• “It is impossible for me as an editor of a newspaper
to say you must use these tools if I don’t know the
value of them and how they work” (Robyn Tomlin)
• Target free and easy tools (see Nicolas Becquet’s
mobile kit & Robyn Tomlin’s toolbox)
• Citizen-focused data projects: 1) Target big
audiences 2) Respond to a clear need 3) Outcomes
based around actionable intelligence – Justin
Arenstein
4. #Newsroom14
Our Top Takeaways
4. Change your newsroom shape and structure
• "We now have a globally distributed daytime
operation, not a night & day London
operation @FT” Mark Alderson, Chief
Production Editor, Financial Times
• The new newsroom – at La Stampa it’s formed
around semi-concentric circles modelled on an
Italian piazza
5. #Newsroom14
Our Top Takeaways
5. Cultivating civil online conversations around
content
• If you are still asking “Must I engage with my audience?”
you’re in serious trouble
• Contribute to development of experimental aggregation
and moderation tools
• Journalists are 'conversation starters’. The active
subscriber audience = 'expert contributors'.
• Cybermisogyny is a genuine risk to your female
journalists and audience contributors
6. #Newsroom14
Our Top Takeaways
6. Digital ethical conundrums
• UGC content is now integral but we have a responsibility
to uploaders & it’s time to care about it
• What are the potential impacts? What would an ethical
digital journalist do?
• When do we agree to take down content? Do you have
guidelines in place? #RightToBeForgotten
7. Navigating the sexist cesspit: audience
engagement and gender
The Problems
• Cybermisogyny (expressed via online sexual harrassment
through to stalking and threat of violence) is a genuine
psychological – and potentially physical – risk to safety of
women journalists
• It is also a threat to the active participation of women in civil
society debate, fostered by news publishers, through online
commenting platforms and their social media channels
@julieposetti #Newsroom14
8. Navigating the sexist cesspit: audience
engagement and gender
“The violent threats posted beneath
YouTube videos, they observed, are
pushing women off of this and other
platforms in disproportionate
numbers.” The Atlantic
@julieposetti #Newsroom14
10. Navigating the sexist cesspit: audience
engagement and gender
What can we do?
• Provide adequate training for journalists
• Stimulate management awareness
• Invest in community engagement management
(including clear policies and guidelines for
intervention; reporting tools)
• Devote editorial resources to coverage of these
issues
@julieposetti #Newsroom14
11. Navigating the sexist cesspit: audience
engagement and gender
“Policing misogyny is fabulous in
theory. In practice, it’s a bitch.”
Amanda HESS in Slate
@julieposetti #Newsroom14
12. Navigating the sexist cesspit: audience
engagement and gender
“It’s like playing whack-a-mole
with a sociopathic Hydra…It’s
impacting our ability to do our
jobs.” Letter from Jezebel staff to
Gawker executives
@julieposetti #Newsroom14
13. Navigating the sexist cesspit: audience
engagement and gender
• Fark.com has added misogyny to its comment moderation
guildeline definitions
• News organisations must be transparent about their online
contribution policies
• News organisations need to dedicate more staff to understanding
and performing moderation.
• News organisations need to employ more senior women
moderators/community managers
14. UNESCO Internet Study:
Privacy and Journalists’ Sources
Contact me
@julieposetti
julie.posetti@wan-ifra.org
#Newsroom14
Editor's Notes
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Cybermysoginy is a genuine threat to the psychological – and, postentially physical safety of women journalists
Jezebel published an open letter to the site’s parent company, Gawker, detailing the professional, physical, and emotional costs of having to look at the pornographic GIFs maliciously populating the site’s comments sections everyday. insisting that Gawker develop tools for blocking and tracking IP addresses.
