1. Table of Contents
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Welcome to my portfolio!
Julie Oducayen
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4. West Coast Watches
West Coast Watches is smartwatch company for a school project, focusing on how these wearables are beneficial for our future and our health. It tracks
water intake, number of steps, and many more. These features will be able to better your daily life and ultimately give you better health. With the help
of technology, we are able to track many parts of our health.
CONSTRAINTS + CHALLENGES: 1 week time limit
PLATFORM: Print
PROGRAMS USED: Adobe Illustrator + Adobe InDesign
5. Cocoa Beans Chocolates
Vancouver-based chocolatier and confectionery manufacturer, who prides themselves in using 100% sustainable cocoa. The packaging for these
chocolates include boxed bars and small wrapped chocolates. It has simple packaging, emphasizing mainly on the graphic on the front, as well as the
featured colour. The goal of this project was to create packaging that would attract young adults and working professionals. Packaging is clean, modern,
and minimal.
CONSTRAINTS + CHALLENGES: 1 week time limit, create consistent packaging in different sizes
PLATFORM: Instagram and print
PROGRAMS USED: Adobe Photoshop, Adobe Illustrator + Adobe InDesign
6. Smart Cities
For a school project, we needed to make an infographic about smart cities. I focused on different elements that make up a smart city and what benefits
it does for the city and community. I wanted a flat, minimalistic design, and didn’t want to cram with too much information.
CONSTRAINTS + CHALLENGES: 1 week time limit, infographic style
PLATFORM: print
PROGRAMS USED: Adobe InDesign
7. GoPlaces Advertisement
Go Places is a tour operator that offers three different types of tours - adventure tours, house guest tours, and voluntourism tours. The advertisement will
be published in the Georgia Straight newspaper, primarily targeting people who live or work in downtown Vancouver, Canada. The goal of this project was
to make an advertisement for rock climbing tours in Squamish and Whistler, BC, Canada.
CONSTRAINTS + CHALLENGES: using only black and white, consistency between print and mobile
PLATFORMS: newspaper (print), Instagram, website
PROGRAMS USED: Adobe Photoshop, Adobe Illustrator + Adobe InDesign
8. Neutrals Magazine
Neutrals Magazine is an interior design magazine that focuses on the usage of neutrals in a living space. The design of this magazine deeply reflects what
the magazine focuses on. It uses neutral colours, producing a calming and relaxing feel to it. The goal of this cover was to produce feelings of tranquility
and calmness through minimalism. White space and neutral colours were used throughout to provide breathing room for the elements in each section.
CONSTRAINTS + CHALLENGES: 1 week time limit, usage of 3 different platforms
PLATFORMS: print magazine, mobile, iPad
PROGRAMS USED: Adobe Illustrator + Adobe InDesign
9. BobaCha Cafe
Boba Cha Cafe is a Vancouver-based bubble tea cafe. This cafe focuses on the popular Taiwanese tea drink, with tapioca pearls. In this, you are able to
customize your flavours, ice levels, and sugar levels to your own liking. There is no plastic packaging, as they pride themselves in sustainable and
reusable packaging!
CONSTRAINTS + CHALLENGES: 1 week time limit, create consistent packaging in different sizes
PLATFORM: Instagram and print
PROGRAMS USED: Adobe Illustrator + Adobe InDesign
10. GoSFU App Re-Design
GoSFU is a mobile application designed for Simon Fraser University students. This allows students to view their schedules, enrol in classes, view their
grades, and see if they have any outstanding balances. The goal of this project was to create an application design that would allow users to perform all
these actions without any difficulty, making sure that the design of the interface will help the students’ experience.
CONSTRAINTS + CHALLENGES: 2 week time limit, keeping all pages consistent
PLATFORMS: mobile, Instagram
PROGRAMS USED: Adobe Illustrator + Adobe InDesign
11. Toasty Menu
Toasty Breakfast + Lunch is a restaurant in Yaletown, Vancouver. It specializes in unique breakfast and lunch dishes, with a focus on toast. It is a minimal
and modern restaurant. The goal of this project was to design a menu, packaging, and advertisements in order to attract customers. The use of warm
colours is to provide a toasty, welcoming environment, which is evident throughout the branding.
CONSTRAINTS + CHALLENGES: 2 week time limit, keeping everything consistent on menu, packaging, and advertisement
PLATFORMS: print, iPad, mobile
PROGRAMS USED: Adobe Illustrator + Adobe InDesign
12. West Coast Marina
West Coast Marina (renamed from Vancouver Marina) is a Richmond-based marina with covered moorage and fuel dock. The goal of this project was to
completely rebrand this local business, deliverables including; logo, typography, colours, website, social media posts, and advertisements. The rebrand
will include more appropriate colours, modern typography, and a simple and clean website.
CONSTRAINTS + CHALLENGES: 12 week time limit, consistent design throughout all platforms
PLATFORMS: website, mobile, print
PROGRAMS USED: Adobe InDesign + Adobe Illustrator
13. Biophilia Magazine Article
Green Projects Magazine is an architecture magazine focusing on buildings that integrate the outdoor aspects with indoor living spaces. Biophilia is a
featured magazine article that focuses on the “Slate House” project in Melbourne, Australia. The goal of this project was to use lines and typography to
mimic the the integration of indoor and outdoor designs, using lines and different colours. Colours were chosen to give off the feeling of biophilic
design.
CONSTRAINTS + CHALLENGES: 2 week time limit, integration of inside and out, consistency on different platforms
PLATFORMS: magazine (print), website, mobile, iPad
PROGRAMS USED: Adobe InDesign + Adobe Illustrator
14. Music Streaming
For a school project, I had to make an advertisement that showcased the future of music, which is music streaming. This would include streaming
services like Spotify or Apple Music, where you would have to pay a subscription to listen to all types of music. This advertisement was for print and
involved the duotone trend, which has been used a lot by Spotify.
CONSTRAINTS + CHALLENGES: 1 week time limit
PLATFORM: print
PROGRAMS USED: Adobe InDesign
15. Comfort Candles
Comfort Candles is a soy-based candle, made with essential oils. These oils are beneficial and less harmful than chemicals used in many other candles.
The packaging is supposed to be sleek, minimal, modern, and inviting.
CONSTRAINTS + CHALLENGES: 1 week time limit, 3D packaging
PLATFORM: print
PROGRAMS USED: Adobe Illustrator
16. About Me
Hi, I’m Julie!
I am a graphic designer, located in North Vancouver, Canada, who specializes in layout
design, branding, product design, logos, and UI. My style is quite minimal, yet has many
bold aspects with it, emphasizing typography or colour. I have built my skills through self-
teaching, as well as being guided by many skilled graphic designers in Vancouver through
BCIT.
I have completed an Associate’s Certificate for Graphic Design from British Columbia
Institute of Technology in downtown Vancouver. In addition, I have a Bachelor of Arts in
Health Sciences with a minor in Gerontology completed at Simon Fraser University in
Burnaby in 2019.
I’ve been very passionate about graphic design for many years but only have pursued it only
after finishing my Bachelor’s Degree. I enjoy the problem-solving aspect in graphic design,
as well as, being able to use creativity to better the design and experience for a user.
