Apoorv Tyagi is an illustrator and designer who has worked on various projects for Classplus over the past few years. Some of his projects include developing a brand playbook that established design guidelines, redesigning a brochure to make it more compact and understandable for customers, creating illustrated stories for LinkedIn to increase engagement, designing comic-style flyers for education companies, visual assets for marketing campaigns, redesigning badges and awards, and establishing visual identities for internal and external events. His work encompasses areas like branding, graphic design, illustration, and layout design.

1. APOORV TYAGI | 28 Y/O
ILLUSTRATOR & DESIGNER
P O R T F O L I O
C L A S S P L U S

2. BRAND
PLAYBOOK
I started my work in classplus by taking
ownership to develop brand design guidelines,
carefully studying our customers demography
and potential challenges as well as for fellow
designers working in different dept. to be able
to follow standardized format while making
creatives.
The Brand playbook consisted of primary and
Secondary colors, Font with their weight
creatives padding system and text placement
guide. Other than that we also provided proper
usage and placement for the Logo.
Duration:
Project Type:
3 working weeks
System Design, Research
Graphic Design

3. Before After

5. Revamped Bottom Strip
Fixed Side Paddings
Revamped Logo Place Holder
High Contrast in Type for legibility

6. BROCHURE
REVAMP
At classplus BDMs work in the field trying to
educate and spread awareness about the
brand, its functions and how it can help them
grow better using our product.
I was given the opportunity to redesign the
existing 6 page A5 brochure with a challenge to
make it smaller and more appealing to
customers.
other than cutting down significantly on text
that could be given later in his journey. We also
designed it in a way that is compact and easy
for customers to understand.
Duration:
Project Type:
2 weeks (multiple iterations)
Layout Design,
Typography, icon Design

7. NOSTALGIC
STORIES (LINKDIN)
A Series of illustrated stories made with
traditional style were created for Linkedin Post
to increase Engagement.
The Goal was to talk about nostalgic moments
of our Life (90s Gen) like, old school birthday
parties, Shaktimaan or playing pen Fights.
Duration:
Project Type:
A day for Each
Illustration, Comic art

8. COMIC STYLE
FLYERS
Super Coaching is the sister company of
classplus. These flyers were Designed for tier 2
and tier 3 cities in UP and Bihar Region.
We chose to make comic style scenes
illustrating students' struggles and how this
product can help them in their preparations.
Duration:
Project Type:
A day for Each
Illustration, Comic art

9. VIVEK BINDRA
GWR EVENT
Classplus & Vivek Bindra collaborated for this
event to make a World Record of doing a
Webinar with Max. attendees.
I was assigned to Design various outputs for
these events to cater to different audiences.
which includes a cohesive set of creatives for
social Media, Whatsapp communities as well as
danglers to motivate sales teams to capitalize
on this event.
Duration:
Project Type:
2 Weeks
Campeign Design,
Illustrations

12. GP AWARD
T SHIRT DESIGN
There are 9 Great Philosophies of Classplus and
these T-shirts were part of an Award that was
given to employees who showed Same
Philosophies in their day to day practice at
work.
Only 2 T-Shirts per Quarter were supposed to be
awarded, so it had to look unlike any generic T
shirt Design. For this I worked on typography
with Bright colors and developed a mascot
showcasing as attributes in his action.
Duration: 3 Working Days
Project Type: Illustration, Charator Design,
Typography

14. TOWNHALL
BADGES
Townhall badges are given monthly to the top
15% of performers in every department.
I was assigned to revamp the existing Badges
as well to make new ones. The Reason for
revamping the Badges is to bring consistency in
Design, make them brighter and make them
belong to one brand.
Duration:
Project Type:
1 & half working days
Illustration & Typography

16. IN-HOUSE
IDENTITIES
Led the creative and design efforts for
Classplus' 5th Anniversary celebrations. This
includes creating the main banner, mascot,
online comms, and offline banners (hanging flag
ribbons, danglers, menus and standees).
Duration:
Project Type:
Throught-out the year
Logo/Identity Design

17. VISUAL
IDENTITY DESIGN
Check-in @classplus was an event organized to
educate about different aspects of the creators
economy while also discussing the technological
challenges.
I was given the opportunity to Design and plan
the visual branding for the event that included
Logo Design and also to develop visual brand
language.
Duration:
Project Type:
3 working Days
Identity Design, Branding

19. F I N .