New business: is your agency still playing by the “old rules”? When was the last time you reviewed your go-to-market strategy for new business to determine what works, what doesn’t, and how to fix it? Seriously, if you were a CMO, would you pick your agency? Do you know your OUCH! Factor™, the true revenue you need to earn to ensure your pitching is profitable?

1. Seriously, if you were a CMO,
would you pick your agency?
Every marketing agency likes to think it has a distinct point of difference, but
when you ask the people who do the hiring and firing of agencies it’s a different
story. The fact is, most CMOs think very few agencies have a unique or particularly
intelligent approach to new business. So when it comes to prospecting for new
accounts each agency tends to look and sound like the rest.
Introducing the New Business Health Check for Agencies
You can’t afford to blend in with other agencies. And the best way to begin standing out is by completely reviewing your
go-to-market strategy with the New Business Health Check for Agencies. This extensive audit puts your new business skills,
strategies and ROI under expert analysis.
The result is a comprehensive and deeply insightful report containing specific recommendations and action plans that will
help improve your approach, your appeal and your new business success rate.
What your New Business Health Check will reveal:
• Your growth goals and strategies for increasing
profitability
• Your current expenditure and approach to budgeting for
new business
• The profitability of your current clients
• The clarity and power of your competitive positioning
• The strength in the market of yours and your agency’s
reputations
• Gaps and opportunities in your service offering
• The strength and seniority of your client relationships
• The quality and breadth of your business networks
• What your ideal clients look like and where to find them
• Inadequacies in your pipeline and prospecting strategies
• How you measure up in terms of your vision, leadership
and new business skills
• How your leadership team score on key new business skills
• The quality of your agency’s marketing assets and activities
Most importantly the Health Check will reveal where you and your leadership team are misaligned across your entire business.
How can you achieve your business growth goals if each of you is unknowingly shooting for a different target?

2. Your OUCH! Factor reveals the additional revenue you need to earn, to
ensure your pitching and other new business activities are profitable.
The OUCH! Factor is a proprietary tool that calculates exactly how
much money you’re wasting trying to win unprofitable new business.
Turn the learnings into action
The New Business Health Check for Agencies is the single most
important initiative your business can take this year. And it’s much
more than an analytical exercise – you’ll get a specific Action Plan that
will address your weaknesses, build on your strengths and get your
agency into great new business shape for this year and beyond.
Leave your losing streak behind
The New Business Health Check was developed by Julia Vargiu of New
Business Methodology. It is based on her twenty years’ experience in
helping agencies realise their new business potential. Julia’s insights
from thousands of conversations with hundreds of CMOs have given
her a unique perspective into what separates the agencies who win
consistently from the rest.
The Health Check could make this your best new business year ever.
To book your consultation contact Julia Vargiu on
jvargiu@newbusiness.com.au or +61 408 860 471.
Plus, learn your agency’s OUCH! Factor
“The New Business Health Check
showed we were spending more
on pitches than we were making
in new business profits. It paid for
itself with that insight alone.”
CEO of top ten agency