Copywriters today don't hold fancy quill pens and write manuscripts. Their content creation is the entire glue that holds the web together. Learn about what a copywriter's role looks like today, their skills, common deliverables and process, as well as five of the biggest copywriting myths in our infographic.
WHAT DOES A l
Copywriting isn’t what it used to be!
The copywriting role of today has shifted, resulting in increasing responsibilities,
expanding skillsets, and having an active presence and knowledge of
Internet-based content strategy and creation.
Plus, the sales and marketing needs of organizations have changed dramatically for
a content-focused approach, resulting in a high demand for copywriters.
How Much Content Is on the Web?
Crazy Stats That Show Why Every Business
Needs A Good Copywriter
. p _ g I _.
is the fuel of social interaction , ’ ‘i
and connection across the web. ‘tr’
l3l€C€S OfCOrlt€r1t8r€ of B2B marketers are
shared each day. using content marketing.
7 Major Skills of Today’s Copywriter
Contrary to what might
many people often assume,
copywriters don’tjust write physical
content all day long.
a jack-of-a| l—trades, writing, researching, editing,
proofreading, tracking and reporting data, and
managing projects and campaigns.
Besides the fundamental skill of high quality, well-researched,
excellent writing, today’s copywriter will know:
(like meta tags)
Basics of SEO
Basics of design
0 (like using Canvafi
Citations and ‘ Email marketing
0 Social media
Blogging & writing : ' “
web-based content 4
Needless to say, the daily life of a copywriter is never the same.
Copywriters work on different things every day, ensuring they target the right audience
through content and deliver the utmost quality and excellence to their c| ient(s).
What copywriters Create
If the Internet is content-based, Today's copywriters come up with
then copywriters keep the Internet some of the most clever headlines
engine running. on the web, write viral blogs, and
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Good copywriters Invest time E = ‘I
in content marketing and write to inform vs. I ‘ $ @_ -
convincing to purchase a product a service. ﬁn“ 3"
Here are a few of things you’ll find them working on:
Blog posts Internet ads: Llnkedln, Emalls E-books 50Cla| media P0515
Twitter, Google/ PPC Ads
White Papers Case studies. Press releases Newsletters. bios Sales presentations
Product rt‘-‘VIEWS and slide decks
A Pyramid of Skills
While it’s critical still for all copywriters to excel at grammar and spelling,
today’s copywriter is well versed in many different arenas.
We think of copywriters %
as full-brained individuals
collaborative, sense of ‘ Educated and Drive"
humor, team players _ .
ri- goals oriented, value
7 education, forward
versatile, intuitive, skillful
the top five major copywriting misconceptions still circulating today.
We still encounter these every day!
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