Lead Generation and Nurturing with Virtual Events

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My portion of a multiple-presenter session at Virtual Edge Summit 2011 in Las Vegas. I cover Top 5 Tips for engaging with your virtual audience.

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  • COVER
  • Lead Generation and Nurturing with Virtual Events

    1. 1. Lead Gen and Nurturing with <br />Virtual Events<br />Room Twitter #VES11d<br />
    2. 2. “We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.”<br />“Virtual trade shows can be a dream for marketers.”<br />A Brief Introduction<br />Room Twitter #VES11d<br />
    3. 3. Identify the coach<br />Devise game plan<br />Assemble the play book<br />Pre-game meetings<br />Execute (score big)<br />Engaging Virtually: Tip #1<br />Room Twitter #VES11d<br />
    4. 4. Compelling content is crucial<br />Relevant<br />Contextual<br />Timely<br />Multiple formats<br />Engaging Virtually: Tip #2<br />Compelling content facilitates engagement, satisfies hunger<br />Room Twitter #VES11d<br />
    5. 5. Use Search!<br />Find your target prospects<br />Strike a balance<br />vCard better than chat invitation<br />Connect with your social networks (e.g. LinkedIn)<br />Engaging Virtually: Tip #3<br />Room Twitter #VES11d<br />
    6. 6. Delight and surprise<br />Stand out from the crowd<br />Creative booth elements<br />Ad-hoc giveaways<br />CEO appearance<br />Evoke the “YouTube feeling”<br />Engaging Virtually: Tip #4<br />Room Twitter #VES11d<br />
    7. 7. Define post-game plan before the game begins<br />Leads, like babies, require care & nurturing<br />Real-time lead qualification<br />Take notes within private chats<br />Real-time import to CRM<br />Engaging Virtually: Tip #5<br />Room Twitter #VES11d<br />
    8. 8. For More Information<br />Contact: dshiao@INXPO.com<br />Room Twitter #VES11d<br />

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