Sunflower Exportation Plan-Girasol Plan de exportacion

SUNFLOWER
• Alejandra
Mayorca
• Juanita Suarez
Caypa
• Paula Daza
• Viviana León

Sunflower
Name
The sunflower, or Helianthus annuus
Sunflower
is an annual flower that is famous for its extremely
large and vividly yellow blooms.
These plants are native to North America.
but they are widely cultivated all over the world today
as ornamentals, food plants and for their valuable oil.

Technical Board
Common Name Sunflower
Botanical Name Helianthus annuus
Grade Fancy
Variety Sunrich Lemon
Lifetime 7 to 8 days
Humidity Limit Between 85% - 90%
Length 55 cms
Diameter (Disk) 5-8 Cm
Color Yellow petals
Weight Aprox. 120 g
Maximum Temperature 41º F or 5º C
Minimum Temperature 35.6º F or 2º C
Country of Origin Colombia

Sunflower
Grade: Fancy
Lenght: 55cm
Diameter of the
center: 5-8 cm

Harmonized Code – 0603.19.90.00

Export Requirements
TO EXPORT:
1. Tariff alphabetical index
2. Supporting Documents
3. Description of the merchandise

Nature of Cargo
Perishable
Cargo
Lifetime:
7-8 Days
Temperature:
2º to 5ºC
Color: Yellow

What Countries Exported Sunflowers?

What Countries Imported Sunflowers?

Country Selection Matrix
Factor Weighting
UK Russia Netherlands Germany France Belgium
1. Logistic
Performance
Index (LPI)
0,1 5 2 7 9 4 8
2. Geographic
Distance
0,3 9,2 4 6 5 8 7
3. Tariff 0,3 9 2 9 9 9 9
4. Market Size 0,2 8,5 5 7 9,5 5,5 4,5
5. Time of
Export
0,1 8 2 9 6 4 5
Total Score 1 39,7 15 38 38,5 26,5 25,5
Total Weighting
Score
-
8,46 3,2 7,5 7,6 5 7

Target Market: UK
Target Market
United Kingdom - UK
Alternative Market
Germany
Contigency Market
Netherlands

1. Logistic Performance Index (LPI)
4 90 2 1 13 3

2. Geographic Distance
8510,26 Km
10 H 40 Mins
8510,26 Km
16 H 15 Mins
8666 Km
13 H 20 Mins
9431,69 Km
10 H 55 Mins
8604 Km
13 H 55 Mins
8619,26 Km
13 H 25 Mins

4. Market Size
285,013 134,049 183,955 688,951 184,017 122,342

5. Time To Export
8 22 7 9 10 9

1.Producer: Vereda San Antonio
Bogota-Cundinamarca
2. Carrier:
Vereda San Antonio –
Aeropuerto el Dorado
3. Custom Agent:
ALMAVIVA
Colombia
6. Broker
AIR&CARGOSERVICES LTD
UK
5. Airline:
Airfrance
Colombia, Bogota-London, UK
4.Broker:
Aviatur
Colombia
7. Custom Agent & Carrier
GeorgeBaker
London, UK
8. Importer & Dealer
Tesco
London, UK
3. Insurance:
AIG
Bogota, Colombia
Distribution Channel
Heathrow- Airport
El Dorado- Airport

Location of Phytotec SAS
(1) VSA: Vereda San Antonio, Rosal - Cundinamarca
Near to (2) Bogota, Cundinamarca (1H.34M)
2
1

Exports / April 2014
En 2013, las exportaciones fueron U$ 1.689,6
millones; en el periodo enero abril del 2014,
alcanzaron U$ 515,5.
Departamento de Cundinamarca

By sea or By Air?
•ADVANTAGES
•Fast
•Efficient way to transport perishable cargo
•More Security
•DISADVANTAGES
•HIGH freight costs
•ADVANTAGES
•LOW Freight costs
•DISADVANTAGES
•Slow
•Problems with the refrigeration in the containers
•Low security
Specialist in perisable
cargo
Specialist in containers
and bulk cargo

Carrier
Also…
• Ecopetrol
• Pacific
• Parex
• Calsa
• Canacol

Carrier
TRANSPORTES ICEBERG
• Experience: 36 Years (1.978)
• Equipment (Trucks w/ Refrigeration): Aprox.
150 Trucks
• Office: Bogota, Colombia
• More recognized companies as a clients
• High technology
• Certifications
• BASC
• ISO 90001
• ISO 140001
• OSHAS 18001: 2007
TRANS GLACIAL
• Experience: 6 years (2.008)
• Equipment (Trucks w/ Refrigeration): 10Trucks
• Office: Bogota Colombia
• Low number of companies recognized as a
clients
• Basic Technology
• Doesnt have information about certifications
only the –Autorizacion del ministerio de
transporte terrestre de carga-.

Custom Agent
ALMAVIVA
• Years Of Experience: 74 (1938)
• Specialization: Integrated Logistics
Operator.
• Localization: Bogotá ( and about 25
cities).
• Certifications: BASC, ISO 9001, IQNet,
INVIMA, IOA, OHSAS 18001, ISO 14001.
• Expor customs agency Level 1
GAMA
• Specialization: Export Custom Agency.
• Localization: Bogotá.
• Certifications: Business alliance for
secure commerce (BASC), ISO
9001:2008, IQNet and OHSAS
• Export customs agency Level 1

Broker
NEWPORT CARGO
• Years of experience: 36 (1978)
• Specialization: Specialized in handling of perishable
cargo and live animals.
• Localization: Bogotá
• Certifications: Business alliance for secure
commerce (BASC) and is IATA agent.
• Warehousing: Cold storage room
• Aditional services: Export Health Certification at
ICA ( COLOMBIAN INSTITUTE AGRICOLA ) .
Preparation of Certificate of Origin to the Ministry
of Foreign Trade. Temperature Control and
Temperature recorders to accompany cargo to final
destination.
AVIATUR
• Years of experience: 37 (1977)
• Specialization: Specialized in handling of perishable
cargo
• Certifications: Business alliance for secure
commerce (BASC), is IATA agent and it has an ISO
9001:2000 certification.
• Warehousing: Cold storage room for goods
requiring temperature of 2 – 8 celsius degrees.
• Aditional services: Recognition of goods and
Equipment for handling goods.

Airline
CARGOLUX
• Perishable cargo: Correct handling of all perishable
shipments. The Cool chain is strictly respected and
it has variety of equipment to handle perishable
shipments.
• Cold storage (warehousing): Offers two cool
chambers; Special 415 m² reefers, where up to ten
10-ft pallets can be stored frozen or chilled; and a
A vacuum chiller.
• Weekly itinerary: Tuesday, Friday and Sunday
• Fleet capacity: B747-400 freighter;
B747-8Freighter
AIRFRANCE
• Perishable cargo: has an established international
reputation as one of the largest transporters of
perishables: mainly fresh flowers.
• Cold storage (warehousing): Offers thermal
blankets on request; cool storage and air
transportation at temperatures of between +2ºC
and +8ºC and Inflight climate control that ensures
the flowers to arrive at their destination in perfect
condition.
• Weekly itinerary: From Tuesday to Sunday
• Fleet capacity: B747-400 BCF; B747-400 ERF;
MD 11-F

UK Broker
AIR & CARGO
SERVICES LTD
PRIME
LOGISTICS
INTERNATIONA
L LTD.

UK Broker
AIR & CARGO SERVICES LTD
Years of experience: 42 years (1972)
Specialization: Specialized in handle perishable
cargo
Localization: London - Heathrow
Certifications: ISO: 9001, it’s IATA agent and
British International Freight Association (BIFA)
member.
Warehousing: Cold storage room
Aditional services: Air Freight, Temperature
controlled ground handling, Proven experience
in handling perishables
PRIME LOGISTICS INTERNATIONAL LTD
Years of experience: 50 years
Specialization: Transportation of all type of
cargo including Perishables and exhibit
transportation
Localization: London - Heathrow
Certifications: British International Freight
Association (BIFA) member.
Warehousing: Cold storage room
Aditional services: Full shipping service: Air
Freight, Temperature controlled vehicles and
storage facility, and Refrigerated and Frozen

Custom Agent & Carrier
FRONTIER GeorgeBaker

UK Custom Agent & Carrier
FRONTIER
• Specialization: Customs Clearance Agent &
Freight Forwarding
• Localization: Uk
• Quality Certificate: Yes.
• Services: Customs Clearance Agent,
Worldwide Import, Worldwide Export, Sea
Freight, Air Freight, Road Freight, Warehousing
& Storage, Motorcycle Movers, Export
Packing, MIB Customs Clearance.
• Office: London, UK
GeorgeBaker
• Specialization: Customs Clearance Agent
Specialists.
• Localization: UK
• Quality Certificate: Yes.
• Services: Customs Clearance (FCL – LCL),
Export Clearance (NES), Community Transit,
General and Bonded Warehouising, ERTS
Warehousing, Cross Docking, Container
Transport, European Transport, Motor
Vehicle Handling.
• Office: London, UK

Importer - Location
-14 Extra Stores
London,
London
-13 SuperStores
London,
London

Insurance
ALLIANZ
• Years of experience: Since 1890. Present in
Colombia since 1999.
• Operating in more than 70 countries.
• Services: Coverage from cargo origin to
delivery to the recipment.
AIG
• Years of experience: Since 1919. Present in
• Operating in more than 90 countries.
• Services: Coverage for goods in transit from
the exporter to the importer. Offers an
extension of coverage to domestic traffic
movements, storage, exposure , etc.

Packing and Packaging
• Cardboard Boxes
• Container with Refrigeration
• Plastic Mesh to protec the flower

Access Regulations
• Cardboard Boxes
• UK Regulations
Producer
Producer

Transit Time
Fabric- Airport
3 Hours
Colombia
Flight
1,5 - Aprox. 2 Days
(1 Scale, Paris)
Colombia-France– UK
Airport-Airport
Colombia-Paris-
UK
Airport-Tesco
1h 7 mins – 55 mins
Colombia-UK
Tesco-Client
4-5 Days
UK
Aprox. 3 Days
Lifetime: 7-8 Days
Transit Time: 3 Days
Is Necessary EXTEND this time

-Sunflower Conservation-
Plastic Mesh:
Improve and protect the flower bud
(Boton Floral)
Citric Acid:
The citric acid increases the
postharvest life cycle of the flower
-1/2 Days-
0.1 Gram per liter for the
conservation of the flowers
Cold Chain: (Refrigeration)
The low temperature is the main
factor to consider when we want to
retain stored live products. From the
temperature in logistics and storage
after cutting will depend the time or
the life of the flower.
Source Information:
Specialist in export
flowers Alvaro Laverde

-Plastic Mesh-

Packing and
Packaging
-Plastic Mesh-
INNOVACIONES PLASTICAS S.A.S
It is a Colombian company
specialized in the production and
marketing of meshes and related
products; with a wide distribution
in the Colombian market.
POLY S.A.S
It is a Colombian company specialized in
the production and marketing of meshes,
for industry and grower, we have
developed an alternative market in
providing Poly cover, Poly Board, Poly
Mesh and mesh for flowers, made with the
latest technology, enabling us to expand
our range of services to a significant level.

-Citric Acid Providers-
QUIMICOS
CAMPOTA
BIOQUIGEN

Packing and
Packaging
-Citric Acid
Providers-

-Citric Acid Providers-
BIOQUIGEN
• Years Of Experience: 9 years (2005)
• It is a company dedicated to the
marketing and distribution of products
and national chemicals and imported
inputs led to different industries
QUIMICOS CAMPOTA
• Years Of Experience: 76 years (1938)
• It is a company dedicated to the
production of reagents and solutions for
chemical analysis

-Box Type-
TABACO BOXSTANDARD BOX

-Box Type-

-Box Type-
TABACO BOX
The boxes for flowers are often
long and narrow , full
telescopic design with
ventilation openings at both
ends. They are designed to
provide levels of
impermeability, strength and
insulation needed to meet the
physical requirements of your
supply chain.
STANDARD (FULL) BOX
The standard corrugated
cardboard boxes are best used
for packaging and
transportation of various
products such as food ,
chemicals , confectionery,
beverages , household
appliances , auto parts,
electronics, cleaning products,
among others.

-Cardboard Boxes-

-Cardboard Boxes-
CORRUATED BOX
• Considerable rigidity
resistance.
• It provides excellent
protection against
temperature variations and
support strong weights.
• It is versatile for custom
designs and advertising.
• The corrugated packaging
carries approximately 90% of
products and articles.
CARDBOARD BOX
• It is not rigid, which prevents
multiple stacking.
• The cardboard is very thin, it is
can be damaged easily.
• It is lightweight and weak.

-Box Providers
PROPAC DIVIPACK

Packing and
Packaging
-Box Providers-

-Box Providers-
DIVIPACK LTDA.
• With over 15 years in the domestic
market.
• Specialty flowers: Yes
• Localization: Bogotá and Medellín
• Certification: No
• Friendly products environment
PROPAC
• With over 10 years in the domestic
market.
• Specialty flowers: No, but the
company makes boxes according to
the needs of their customers.
• Localization: Bogotá ,Cali and
atlantic coast .
• Certification: Yes(ISO 9001:2008, ISO
14001:2004,OHSAS 18001:2007)
• Friendly products environment

-Material To Moor Load-
POLYPROPYLENE BANDS
• The bands are elements
that are used to strengthen
and secure loads .
• It is used to reinforce
packing that require high
strength and provides
resistance to environmental
variables.
FILAMENT TAPE
• It is a high strength adhesive
tape that comes in a variety
of grades and strengths.
• The duct tape is used to
seal well deliveries , tying
packages and packaging
products .

-Bands Providers-
PACKCOL GRANPLAST

Packing and
Packaging
-Bands Providers-

-Bands Providers-
PACKCOL S.A.S
• Years of experience: No
information
• Specialized in produce all kinds
of polypropylene products.
GRANDPLAST DE COLOMBIA S.A.S
• Years of experience: With over 15
years in the domestic market.
• Specialized in supply packaging
solutions, providing security and
protection to the goods carried.

-Marking Legal Aspects-

-Land Of Sunflowers Box-
Source: Group 3

-Box Dimensions-

-Box Resistance-

- Total Flower Weight-Box Weight -
Authors
Dimensions Tabaco
Ancho (cm) 25
Largo (cm) 105
Alto (cm) 25
Peso Base
(kg) 0,599
Peso Tapa
(kg) 0,599
Peso Total
(kg) 1,198
Single Flower
Weight (gr)
120 gr
Flowers Weight *70
(gr)
8400 gr
Box Weight (gr) 1198 gr
Total Box Weight 9598 gr
Total (Kg) 9,6 kg
Pallet 20₺ (ft)
Volumen Weight
Pallet Capacity 29,53 mᵌ
Tabaco Box
(1,05m*0,25*0,25)
0,065625 mᵌ
Boxes
29,53 mᵌ /
0,065625 mᵌ =
450 Boxes

- Total Flower Weight-Box Weight -
Pallet 20 Ft
Volumetric Weight
Pallet Capacity 29,53 mᵌ
Tabaco Box
(1,05m*0,25*0,25)
0,065625 mᵌ
Boxes
29,53 mᵌ / 0,065625
mᵌ = 450 Boxes
FEU Capacity 40 Ft
Volumetric Weight
FEU Capacity 66 mᵌ
Tabaco Box
(1,05m*0,25*0,25)
0,065625 mᵌ
Boxes
66 mᵌ / 0,065625
mᵌ = 1006
Boxes

-Pallet Selected-

-Pallet Weight-
Pallet Maker

Packing and
Packaging
-Pallet Selected-

-Pallet Supplier-
RCOL SIMODA

Packing and
Packaging
-Pallet Supplier-

Packing and
Packaging
-Pallet
Supplier-

-Pallet Supplier-
RCOL
• Experience since 1.999 (15 Years)
• Wood and plastic pallet
• Office: Bogota
SIMODA
• Experience since 1.988 (26 Years)
• Specialist in plastic line like plastic
pallet, plastic box.. According to our
product and country requirements
• Office: Bogota

-Shipment in Airfrance-

Packing and
Packaging
-Shipment in
Aifrance-
We dont need a container because
in Airfrance adapt the pallet in the
airplane according the product.

-View Theory-
Visibility Information
Workability
Emotional
Appeal

-View Theory- Visibility
Original Design
Attractive Color
Colombian Product
Flag Of The Country
Attractive Design
Gift Cards, Web Page
Phytotec SAS
Bogota,
Cundinamarca
(COL)
Grade Fancy
Length 55 cms
Color Yellow petals
Weight Aprox. 120 g
Custom Line 033301233020 UK
Web Page www.landofsunflower.com

-View Theory- Information
Phytotec SAS
Bogota,
Cundinamarca
(COL)
Grade Fancy
Length 55 cms
Color Yellow petals
Weight Aprox. 120 g
Custom Line 033301233020 UK
Web Page www.landofsunflower.com
Producer
Information
Flag of the
country
Product
Origin of the
product
Technical Board
Line of contact
Web Page
Certifications
(Recommendation)

-View Theory- Emotional Appeal
White: Perfection, purity, safety, cleanliness and
freshness.
Black: Elegance, peace, formality.
Blue: Stability, loyalty, the eternal heaven, trust.
Yellow: Sunshine, happiness, energy, stimulates
mental activity
Sunflower: Sunshine, Admiration, mean:
I Admire you .

-View Theory- Workability
Easy To handling
Easy to open
Easy to gift
With the plastic you can protect other
products
Easy to put in a base, easy to use as a
decoration
Bun for use a headband

-Target-
Gender: Women-
Men
Age: Over 16 years
Social Stratum: From
the traditional
working class to elite
People that
celebrating special
dates
Place of residence:
London, UK
Upper middle
socioeconomic
status

-Ways to sell the product-
Basic Line in Tesco:
• As a big bouquet (More tan 2 sunflowers)
• As a small bouquet (2 Sunflowers)
• As a big bouquet (More tan 2 sunflowers)
• Aniversary
• Home or work
• Weddings
• Birthdays celebrations
• As a small bouquet (2 Sunflowers)
• Special Dates
• Mothers Day
• Saint Valentines
• To say thanks

-Propylene Bag-
FLOPACK TEMKIN

Packing and
Packaging
-Propylene Bag-

-Propylene Bag-
FLOPACK
• Years of experience: More tha 15 years
• National Company
• Certificates: -
• Services: Differents propylene bags for
flowers
TEMKIN
• Years of experience: 14 years, Present in
• Multinational
• Certificates: ONAC, Bureau Veritas
• Services: Propylene bags for exporting
flowers

-Tape For Sunflower-
FLORALGROUP DECORCINTAS

Packing and
Packaging
-Tape for sunflower-

-Tape For Sunflower-
FLORAL GROUP
• Years of experience: 27 Years,1987
• Services: Tapes for flowers, specially labeled
tapes for funerals.
DECORCINTAS LTDA
• Years of experience: 34 years, 1980
• Services: Variety, specially for flowers in
differents collors, size, etc.

Packing and
Packaging
-Product
Presentation--

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• (102) Authors Group 3 sunflowers
• (103) http://www.fromspaintouk.com/emigrar-a-uk/trabajar/
• (103) http://www.lanacion.com.ar/1569473-reino-unido-tiene-hasta-siete-clases-sociales
• (103) http://blog.fromdoppler.com/todo-lo-que-deberias-saber-sobre-mercado-objetivo/
• (105,106,107,108) http://www.flopacksa.com/capuchon.html
• (105,106,107,108) http://www.temkinco.com/home.html
• (109,110,111,112) http://www.cifloralgroup.com/productos.php
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• (113) Authors Group 3 Sunflowers

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exportacion-de-flores-via-maritima
• Colombia y sus acuerdos http://www.deloitte.com/view/es_CO/co/servicios-ofrecidos/tlc/tlc_vigentes/index.htm
• Flores UK http://www.cenired.org.co/?q=node/19
• Modos de promocionar las flores
http://dns2.premiumfloristworld.com/home.php?view=index03&idpais=32&id_zona=003222&idioma=castellano&o
casion=categorias15&izquierda=si
• Tesco http://www.elblogsalmon.com/empresas/hablemos-de-tesco
• Consumidor Ingles https://es.santandertrade.com/analizar-mercados/reino-unido/llegar-al-
consumidor?&actualiser_id_banque=oui&id_banque=12&memoriser_choix=memoriser
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• Los girasoles Gral http://es.slideshare.net/racalviz/el-girasol-barbara-abella?next_slideshow=2
• https://www.dane.gov.co/files/investigaciones/boletines/exportaciones/bol_exp_feb14.pdf
• Pagina 13 Variación porcentual del valor FOB de las exportaciones por capítulos del arancel y países de destino,
Enero - febrero 2014/2013p.
• Tratados de libre comercio http://www.deloitte.com/view/es_CO/co/servicios-ofrecidos/tlc/tlc_vigentes/index.htm

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