A brief powerpoint which summarises my music magazine and how it can appeal to seymour publishing

1. B Y J O S E P H S H E P H E R D
SEYMOUR
DISTRIBUTION

2. Seymour is 100% owned by the Frontline Group (Immediate Media Company,
Haymarket Publications, Bauer).
Seymour has 14% share of the total
magazine market and the Frontline
Group, including Seymour, has 44%
share.
I like the idea that they work together with publishers and are interested in
what the producer of a text wants.

3. MARKETING
I like the idea that they work together with publishers and are interested in
what the producer of a text wants.
“This gives us the stability and clout to drive your magazine sales…”
This really appeals to me as I
Want A company that can
Distribute my magazine
regionally, nationally and globally.
“Seymour is the largest distributor of UK magazines internationally, exporting
magazines to over 90 countries.” They supply over 90 countries and have an
excellent international section.

4. ADVICE THEY HAVE ON PUBLISHING
They have superb advice on how to launch a new magazine “A
minimum of 3 months lead time is needed to ensure the best retail
acceptance to stock your product is gained. The best launches are
planned 6 to 12 months prior to on-sale to ensure that the retail
promotional strategy required to fully support the launch is available.”
This means that in 12 months my magazine could be on sale and fully
promoted.

5. WORRIES
They have publishing partner Future
who release a magazine of a similar
genre to mine ‘Rhythm’. However,
I feel I have found a gap in the market
as I have a younger TA. I also want to
appeal to a female market.
Future’s portfolio includes technology – this is fantastic for my digital audience. It is also
possible to subscribe which may appeal to some.
I need to be careful and I have a challenge
ahead as one magazine Total Guitar is targeting
my audience too. However, again this is very focused
on male gender appeal – I really like this front cover and
it has the youthful approach I want to achieve.
They have very little that targets both genders.