1. Audience Research – Results
To get a greater understanding of what our target audience is, we sent out a questionnaire based on
the music genre ‘Indie Rock’ 15 people filled out this questionnaire.
Are you male or female? Was the first question asked, 9 people were males and 6 were females.
The following answers were by the questionnaire, some of the answers were left blank.
In your words, what are the characteristics of Indie Rock?
‘Indieness, Rockyness’
‘Catchy hooks and riffs’
‘A surprising good band that sound like they could be playing from their garage’
‘4-piece band’
‘Mellower than Hard Rock, a Happy Medium’
‘interesting/alternative/expressive’
If Rock was a rebellious teenager, then indie rock would be a 30 year old man’
‘mod, 4-piece bands’
‘mod’
What does Indie Rock mean to you?
‘A growing genre with a young appeal’
‘Not very popular rock music’
‘independent rock, not famous but popular non the less’
‘Not famous but they should definitely be’
‘Being young and free’
‘Pushing the genre further than its capability’
‘Popular music, good for social events and gatherings’
‘Rebellion’
What clothing would you typically associate with Indie Rock?
‘Whatever is in fashion and wacky haircuts’
‘Something unique’
‘Skinny jeans and denim jackets’
‘Casuals’
‘Nothing fancy, slightly run down’
‘Jumpers and Chinos’
‘Punk apparel; Tight jeans, vests, big haircuts and loads of piercings’
‘leather’
‘shirts, denim jackets and shoes rather than trainers’
‘Whatever you want to wear!’
‘Smart/Casual, jeans and chequered shirts’
‘Tight jeans and long coats’
‘Clothes that are tight fitting, vans and sunglasses.

2. What bands would you associate with indie Rock?
‘Arctic Monkeys, the Strokes and Imagine Dragons’
‘Vampire Weekend, Arctic Monkeys and The Vaccines’
‘Biffy Clyro’
‘The Killers, Kieser Chiefs and Kings Of Leon’
‘Neutral Milk Hotel, Foo Fighters and Kings Of Leon’
‘Kings Of Leon and Cage The Elephant’
‘The Killers and Arcade Fire’
‘Oasis and Radiohead’
‘The Black Keys and Miles Cane’
‘Stone Roses, Alt J and Foals’
‘Arctic Monkeys and Kings Of Leon’
‘The Strokes, Bloc Party and Arcade Fire’
In a typical music video of Indie Rock, what type of narrative would you expect?
‘A love story’
‘Something young people can relate to’
‘a live performance from the band’
‘A party’
‘Deep and meaningful’
‘A story with vintage effects’
‘Anything from a live performance to something deeply personal!’
‘A storyline about memories, relationships and friends’
‘Personal things such as the mourning of a lost relative or getting over a break up’
‘Performance on stage’
What age group would you associate with Indie Rock?
’16-25’
Young adults, late teenagers’
‘16-20’
’17-25’
‘Any age’
’16-30’
‘16+’
‘Late teens to 30’
’15-25’
Then we asked people if they class themselves a fan of the genre.
3 said no, 10 said yes and 2 said they occasionally like it.