BUILDING A PROACTIVE
COMMUNICATION PLAN
Avoiding Lazy Communication Practices
PROACTIVE
COMMUNICATION
PLANNING
With the rise of
distributed teams,
the lazy
communication
methods of the past
are not working
LAZY COMMUNICATION
RELIANCE
•An accidental overhearing of relevant information
(https://agile-mercurial.com/2019/01/26/what-is-
osmotic-communication/)
Osmotic
Communication
•Accidental moments of collaboration
“Watercooler
Moments”
LAZY COMMUNICATION EFFECTS
• Lack of Standardized Reporting
• Departments deciding on the format of information they
receive with no input from other departments receiving
the same information or the department producing the
information
• Increases the time it takes to communicate
• Over-reliance on “Formal” Communication Methods
• Don’t tell me in person, put it on your report
• Can cause delays in communication
• Reporting of Useless Information
• Communicating because you think someone needs to
know something
• Often results in too many meetings with little relevance to
those involved
• Failure to communicate
• But I thought someone else told you
Distributed teams
are increasing
The remote
workforce is
growing
You can no longer
afford to roll the
dice with your
communication
methods
EVALUATE YOUR NEEDS
What Do You Hope to Gain?
FIGURE OUT WHAT YOU NEED
• Is your team highly distributed?
• Does your team include people from multiple
countries and/or cultures?
• What tools do you have? Do you need new/better
tools?
• What problems are you currently having with
communication? Where has poor communication
failed your teams?
• Who needs to communicate? Who should
communicate? Who is involved in over-
communication (meetings or communication with
almost no benefit)?
DEVELOP
GUIDELINES
•Don’t overdevelop guidelines
– this will cause
communication and morale
to suffer
•Keep things as general as
you can
•Some areas may need more
attention than others
• For example: ensure that sexual
harassment is defined and not
tolerated
LEVELS OF COMMUNICATION
Collaborative Communication Planning
ORGANIZATIONAL LEVELS OF
COMMUNICATION
INTERPERSONAL TEAM MULTI-TEAM
COMMUNICATION
MULTIDEPARTMENT
AND ORGANIZATIONAL
INTERPERSONAL
COMMUNICATION
• The core of the “Watercooler
Moment”
• Communication between
individuals that may or may not
be work related
• Organizations need to actively
work at avoiding the
discouragement of this type of
communication
• Develop opportunities to
carryout interpersonal
communication for those that
wish to engage
TEAM COMMUNICATION
• Communication that is
intended for the whole
team or a majority of
the team
• This communication
may include
communication that is
not work-related, but it
tends to be less
personal
• Team communication
plans should be decided
on a team level by the
team
MULTI-TEAM
COMMUNICATION
• Multiple teams
communicating together
within the same department
• This communication tends
to be only business focused
• The communication plan
should be developed
through a collaborative
effort involving the whole
department using
representatives from the
various teams
MULTIDEPARTMENT AND
ORGANIZATIONAL COMMUNICATION
• Communication between multiple departments or
communication that is organization-wide
• This communication plan should be facilitated by
the highest levels of leaders or management, but
include representatives from the individual
departments
• The plan may be more general in nature, mostly
standardizing communication practices
• Example: Defining the layout of an accounting report
that impacts multiple departments or defining when
people should be notified about important events
REEVALUATE YOUR PLAN
At Regular Intervals, Verify the Plan is Still Relevant and
Being Followed
USING DMAIC
TO IMPROVE
Define
Measure
Analyze
Improve
Control
EXISTING
PROBLEMS
Verify problems were solvedVerify
Ensure plans are being adhered toEnsure
Look for new problemsLook
Accept criticism of the current plan and adapt as necessaryAccept
BUILDING A PROACTIVE
COMMUNICATION PLAN
Joshua Render
https://agile-mercurial.com/
https://twentyfirstcenturyworkforce.com/
https://agile-mercurial.com/2019/05/15/the-distributed-workforce-
is-exposing-flaws-in-business-communication/

Building A Proactive Communication Plan

  • 1.
    BUILDING A PROACTIVE COMMUNICATIONPLAN Avoiding Lazy Communication Practices
  • 2.
    PROACTIVE COMMUNICATION PLANNING With the riseof distributed teams, the lazy communication methods of the past are not working
  • 3.
    LAZY COMMUNICATION RELIANCE •An accidentaloverhearing of relevant information (https://agile-mercurial.com/2019/01/26/what-is- osmotic-communication/) Osmotic Communication •Accidental moments of collaboration “Watercooler Moments”
  • 4.
    LAZY COMMUNICATION EFFECTS •Lack of Standardized Reporting • Departments deciding on the format of information they receive with no input from other departments receiving the same information or the department producing the information • Increases the time it takes to communicate • Over-reliance on “Formal” Communication Methods • Don’t tell me in person, put it on your report • Can cause delays in communication • Reporting of Useless Information • Communicating because you think someone needs to know something • Often results in too many meetings with little relevance to those involved • Failure to communicate • But I thought someone else told you
  • 5.
    Distributed teams are increasing Theremote workforce is growing You can no longer afford to roll the dice with your communication methods
  • 6.
    EVALUATE YOUR NEEDS WhatDo You Hope to Gain?
  • 7.
    FIGURE OUT WHATYOU NEED • Is your team highly distributed? • Does your team include people from multiple countries and/or cultures? • What tools do you have? Do you need new/better tools? • What problems are you currently having with communication? Where has poor communication failed your teams? • Who needs to communicate? Who should communicate? Who is involved in over- communication (meetings or communication with almost no benefit)?
  • 8.
    DEVELOP GUIDELINES •Don’t overdevelop guidelines –this will cause communication and morale to suffer •Keep things as general as you can •Some areas may need more attention than others • For example: ensure that sexual harassment is defined and not tolerated
  • 9.
  • 10.
    ORGANIZATIONAL LEVELS OF COMMUNICATION INTERPERSONALTEAM MULTI-TEAM COMMUNICATION MULTIDEPARTMENT AND ORGANIZATIONAL
  • 11.
    INTERPERSONAL COMMUNICATION • The coreof the “Watercooler Moment” • Communication between individuals that may or may not be work related • Organizations need to actively work at avoiding the discouragement of this type of communication • Develop opportunities to carryout interpersonal communication for those that wish to engage
  • 12.
    TEAM COMMUNICATION • Communicationthat is intended for the whole team or a majority of the team • This communication may include communication that is not work-related, but it tends to be less personal • Team communication plans should be decided on a team level by the team
  • 13.
    MULTI-TEAM COMMUNICATION • Multiple teams communicatingtogether within the same department • This communication tends to be only business focused • The communication plan should be developed through a collaborative effort involving the whole department using representatives from the various teams
  • 14.
    MULTIDEPARTMENT AND ORGANIZATIONAL COMMUNICATION •Communication between multiple departments or communication that is organization-wide • This communication plan should be facilitated by the highest levels of leaders or management, but include representatives from the individual departments • The plan may be more general in nature, mostly standardizing communication practices • Example: Defining the layout of an accounting report that impacts multiple departments or defining when people should be notified about important events
  • 15.
    REEVALUATE YOUR PLAN AtRegular Intervals, Verify the Plan is Still Relevant and Being Followed
  • 16.
  • 17.
    EXISTING PROBLEMS Verify problems weresolvedVerify Ensure plans are being adhered toEnsure Look for new problemsLook Accept criticism of the current plan and adapt as necessaryAccept
  • 18.
    BUILDING A PROACTIVE COMMUNICATIONPLAN Joshua Render https://agile-mercurial.com/ https://twentyfirstcenturyworkforce.com/ https://agile-mercurial.com/2019/05/15/the-distributed-workforce- is-exposing-flaws-in-business-communication/