Why can't sales and marketing just get along

1. WHY CAN'T WE ALL JUST
GET ALONG?
MarketingSales
The never-ending struggle
between Sales & Marketing

2. "Marketing hasn't given us enough leads!"
"These leads stink!"
"The sales material is outdated!"
"Marketing just doesn't understand selling"
What Sales really
wants to say to
Marketing

3. "Their job is so easy. We've practically closed the
deal for them and they still don't close."
"They aren't even following up on the leads we give
them."
"Sales doesn't even know the products we're selling."
"They think we just play on Instagram all day."
What Marketing
really wants to say
to Sales

4. Marketing & Sales have separate goals resulting in
competition, not collaboration
Lack of communication
Marketing viewed as a support function, not a
outcomes driver

5. Create shared KPI goals
Hold regular collaboration
meetings
Define the ideal lead
Identify friction points in the
sales funnel
Create buyer personas
Get sales involved in content
creation
Educate on department
differences
Celebrate together

6. Increased win rates
Less wasted leads
Enhanced employee
engagement
Higher retention rates
More sales
Shorter sales cycle