1. Joseph Alvaro
jva@launchscs.com | Ridgewood, NJ 07450 | (201) 674-0824
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MARKETING / ADVERTISING PROCUREMENT PROFESSIONAL
 Accomplished Marketing Executive offering extensive experience in creative media production
 Provides creative and innovative advertising for clients while optimizing cost efficiencies
 Respected, resourceful leader who understands organization details for all types of media production
 Works with exceptional passion, honesty and intelligence to efficiently deliver quality results
 Valued by clients, agencies, vendors, production staff and talent for driving best practices and innovation
in New Media, TV, Radio, Print, OOH, POS and Special Event advertising
 Possesses an ease and poise when interacting with celebrities and noteworthy individuals; from sports
figures, musicians and actors to political leaders
PROFESSIONAL EXPERIENCE
MADISON ADVERTISING MANAGEMENT April 2009 – Present
Director of Client Services
Managed client services
 Instituted best practices in procurement disciplines and processes
 Developed cost containment strategies and analysis for advertisers
 Identified and coordinated cross-platform production opportunities
 Initiated digital asset management systems for re-versioning, re-purposing and archiving
 Improved communication channels between client and agency
 Optimized efficiencies through insurance wraps, digital distribution, cross brand re-purposing, talent
and music buyouts, and database and workflow management resulting in savings of up to 20%
 Formulated de-coupling strategies and procedures to drive efficiencies of scale
 Examined & negotiated costs associated with new media, TV, print, OOH, POS and promotional events
 Reviewed agency staffing plans to streamline creative processes and management procedures
 Led new business meeting presentations
 Clients included Virgin Mobil, (ONDCP) Partnership for Drug Free America and Bimbo Breads
MURPHY COBB & ASSOCIATES, UK December 2008– April 2009
Head of Operations North America
Originated US based operations
 Established U.S. procurement operations to manage global client, Reckitt & Benckiser
 Positioned staff to service account for R&B’s $25M NA advertising spend
 Wrote and edited client/agency guidelines
 Conducted due diligence of preferred vendors to service R&B's agency of record
 Lead RFP & RFB process to implement preferred vendor initiatives
 Implemented criteria for best practices to capture efficiencies
 Coordinated with brand managers to optimize marketing spends
 Formulated new business presentations
 Initiated discussions and processes for managing client’s transition from current consultancy to MCA
 Monitored usage rights negotiations to make certain that proper rights are obtained
 Clients included InBev, Cadbury & PepsiCo UK

2. Joseph Alvaro
jva@launchscs.com | Ridgewood, NJ 07450 | (201) 674-0824
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CONSTRUCTION SOLUTIONS, LLC August 2008 – December 2008
Interim President and CEO
Re-organized & Turned Around Tilt-wall Commercial Construction Company
 Managed day to day operations building large office/warehouse complexes averaging between
25 and 50 thousand square feet per building
 Negotiated contracts with clients, sub-contractors and suppliers
 Interacted with clients, engineers, architects, construction superintendents and building inspectors
 Procured legal & IT services, office equipment & supplies, construction equipment & supplies,
telecommunication services & hardware, insurance policies & riders and all other expenditures
 Oversaw banking, construction loans, budgeting, payroll, accounts receivable & payable
 Hired office personnel and construction crews
 Coordinated schedules, inspections and approvals processes
Builders included Zirkleback Construction, National Constructors & DoolyMack Constructors
ADVERTISING BROADCAST & DIGITAL MEDIA PRODUCTION April 1993 – July 2008
Senior Agency Producer - Staff & Free-lance
Led agency creative teams in implementation of advertiser’s creative brief
 Conducted pre-production meeting with marketing managers, agency & cost consultants
 Originated agency production budgets for client approval
 Developed time-line for production and client approval process
 Coordinated selection of potential venders for RFB and supervised award process
 Conducted contract negotiations with vendors and talent
 Established casting criteria and implemented talent search
 Oversaw execution of video, film or still photography shoot
 Supervised post production: edit, special effects, animation, titling, legal copy, creation of music or
music usage rights, record V.O. & mix sessions
 Managed all aspects of radio production
 Hired programmers & designers; supervised execution and functionality for digital media
 Ensured delivery of finished content for trafficking
 Produced animatics, special events, marketing and sales videos
 Developed new business pitches and presentations
Agencies included Merkley + Partners, J&R Group, Needleman Drossman & Partners, Admerasia, Bates
Worldwide, Partners & Shevack. Advertisers included MCI, Visine, Sudafed, Enamelon Toothpaste, Estee
Lauder and Nat West Bank and Grammy Nominee Judy Pancoast.
TELEVISION & NEW MEDIA PRODUCTION August 1988 – April 1993
Executive Producer/ Line Producer - Production Company
Facilitated live-action filming for agency creatives and their clients
 Originated estimates based on agency script or storyboard
 Led communication with agency and client
 Coordinated scheduling with agency producer
 Developed shooting schedule with director
Continued:

3. Joseph Alvaro
jva@launchscs.com | Ridgewood, NJ 07450 | (201) 674-0824
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TELEVISION & NEW MEDIA PRODUCTION continued:
 Negotiated rates and executed contracts for equipment and vendors
 Hired designers, stylists and crew members for pre-production and production
 Managed designers, stylists, crew and vendor assignments
 Secured locations and/or supervised the construction of sets on soundstages
 Ensured all permitting, police, fire safety or security arrangements required
 Supervised all aspects of filming on shoot days
 Actualized budgets upon completion of production
 Authorized all invoices, time cards and payments for goods and services rendered
Produced for Johnston Films, EUE ScreenGems, Bill Fertik & Company, Huge Productions and Big Picture.
Advertisers included AT&T, Enterprise Rent-A-Car, HBO/Echostar, Mutual of Omaha, JVC and Hasbro Toys.
Produced and directed in-house commercials for advertising agencies Avert Free & Ginsberg, Emmerling
Communications and Draftfcb.
Location Experience - New York City & Tri-state region, London, Los Angeles, Vancouver, Montreal, Toronto,
Kansas, Philadelphia, Detroit, Saratoga and Jacksonville.
PUBLIC SERVICE, TRADE AND SPECIAL EVENTS January 1985 – August 1995
Advertising Consultant
 Hired advertising agency and led development of strategic television and print campaign for E3;
campaign advocated for legislation to provide inner city students with alternative scholarships
 Wrote and produced ad campaign for NY State Council of the Arts featuring The Metropolitan Museum of
Art, The Museum of Natural History, MoMA, the Guggenheim & the Whitney Museums
 Produced a “Saturday Night Live” parody for the Tri-State Oldsmobile dealers’ annual report using songs,
skits and video on NBC’s “SNL” stages employing their staff and stage crew
 Developed business and marketing plans, executive summaries, operating budgets, revenue projections,
marketing budgets and biographies
Skills & Expertise
Procurement – Cost Control – Decoupling – Asset Management – Budgeting – Production – Post Production –
New Business Development – Business Planning – Marketing Strategy
EDUCATION | HONORS & AWARDS | INTERESTS
MFA - Graduate Film & Television – NEW YORK UNIVERSITY
BFA –Theater, Directing – UNIVERSITY OF DETROIT MERCY
Film and Theatrical Reviews
 Produced/Directed five-minute vampire Halloween spoof, “Do Not Remove,” which ran in theaters across
the nation. Dan Aquilante, in the New York Post, proclaimed it "better than the feature it’s playing with"
 Produced/Directed “Creeps,” which received the Drama Critics Award from Jay Carr of the Boston Globe
& Tony Awards Committee
Interests
History, Education, Baseball, Trout fishing and Carpentry