1. James G. Oswald
477 Emerson Place • Valley Stream, NY 11580 • 516-561-7322
TELEVISION ADVERTISING - MEDIA SPECIALIST
SUMMARY OF QUALIFICATIONS
Continuity Coordinator with 25+ years of experience in network television media
Expertise in scheduling of multiple commercials and billboards per agency specifications
Excellent communicator and effective liaison between technical and creative staff
Proven ability to coordinate show-specific graphics for special and high profile events
Managerial skill in training, supervising and mentoring continuity personnel for growth
Career professional accustomed to media coordination in a fast-paced environment
BUSINESS BACKGROUND
1983-2014 FOX TELEVISION, WNYW & WWOR TV, Secaucus, NJ
Continuity Coordinator
Coordinated on-air advertising spots for both WNYW and WWOR
• Scheduled all commercials alphabetically from A - M as well as billboards per advertising
agency instructions for both channels in tandem with Coordinating doing N - Z
• Scheduled all advertising for Baltimore station WUTB prior to it going off the air
• Produced all billboards for WNYW and WWOR ensuring correct graphics (logos) and copy are
current, including features for all Yankees baseball games
• Ensured that all billboard backgrounds are show-specific with newly generated graphics for
baseball, football and high profile events
• Responsible for training all new hires in the continuity/copy procedures
• Coordinate inventory and placement of advertisements using Wide Orbit system
• Interacted extensively with Sales, Creative Service and Community Affairs Departments
• Attain logos and tags and deliver to Promotions Department for billboard production.
Coordinate with ad agencies on logo size and copy length.
• Assign copy to commercials by matching instructions sent from agencies with sales orders
• Collaborated with Engineering Dept providing commercial dub lifts to ensure correct codes
• Performed trouble-shooting and problem-solving to make constant day of air changes
• Assisted sales team in ensuring that commercials and billboards are screened as contracted
• Sole responsibility for tape/commercial library management including weekly purging of
commercials to make way for heavy volume commercials received daily
EDUCATION
LONG ISLAND UNIVERSITY-POST, Brookville, NY
Bachelor of Arts cum laude, Communications (1981)
NASSAU COMMUNITY COLLEGE, Garden City, NY
Associate in Arts, Liberal Arts and Sciences (1978)
