Ibm mobilefirst software_service_portfolio_presentation
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Ibm mobilefirst software_service_portfolio_presentation
- 1. © 2014 IBM Corporation1 #IBMMobile How IBM MobileFirst is fueling the evolution of enterprise-class mobility November 3, 2014
- 2. © 2014 IBM Corporation2 #IBMMobile2 © 2014 IBM Corporation#IBMMobile Mobile is changing the way I work Mobile is giving me better ways to serve my customers Mobile is protecting my data and my company’s data
- 3. © 2014 IBM Corporation3 #IBMMobile The right mobile technologies enable you to provide greater value to employees, customers, and partners Employee, customer, and partner value Mobile infrastructure Engagement Operations Security Development Engagement Operations Security Development Mobile development efforts may not provide the business value you expect Mobile app development Mobile app development
- 4. © 2014 IBM Corporation4 #IBMMobile Simplifying enterprise mobile with IBM MobileFirst software Efficiently build, secure, and continuously deliver quality mobile apps that deliver value for customers or employees Cross-platform or native-only Essential back-end infrastructure for a mobile app One platform – Get it your way: cloud; on premise; iOS edition Seamlessly secure and manage your devices, applications, content and transactions Advanced mobile management Secure productivity suite Secure gateway access Secure document sharing Advanced threat protection and prevention Understand, engage and enhance mobile customer interactions Push notification and mobile campaign management Mobile customer experience analytics, and digital analytics Intelligent location detection Mobile store and commerce IBM MobileFirst Platform IBM MobileFirst Protect IBM ExperienceOne
- 5. © 2014 IBM Corporation5 #IBMMobile5 © 2014 IBM Corporation#IBMMobile The five biggest challenges you will face when you build and deploy mobile apps 1. Securing apps while connecting to enterprise data 2. Rapid, continuous delivery while maintaining 5 star app ratings 3. Unpredictable scale requirements for data 4. Delivering contextual apps that are compelling and productive for users 5. Managing and troubleshooting deployed apps
- 6. © 2014 IBM Corporation6 #IBMMobile Based on time from last visit and previous buying history, ABC Grocer app recommends adding certain items Jane may need to restock her pantry Jane is preparing a shopping list for her son's birthday party ABC Grocer app indicates these items are on sale this week Jane adds them to her list Picking a recipe from the app automatically generated a shopping list Mobile apps need a convenient single point of integration with any type of enterprise data that adds value to the mobile experience (inventory, customer records, reviews, frequent shopper points, recipes, etc.) 6 © 2014 IBM Corporation#IBMMobile
- 7. © 2014 IBM Corporation7 #IBMMobile Jane moves through the store, focusing on her shopping list As she lingers in the aisle, Jane is offered a promotional $5 coupon because of her frequent buyer status Jane is also provided information on plates, cups and napkins that are also on sale and something she needs for the party Monitor, store, and analyze the wealth of context available from mobile devices (location, identity, usage history, environment, demographics, etc.) to personalize customer interactions and enhance digital brands 7 © 2014 IBM Corporation#IBMMobile
- 8. © 2014 IBM Corporation8 #IBMMobile Jane provides feedback to app that this designation would be valuable to her Jane receives a courtesy thank you message and two weeks later is notified that the app has been updated to include this feature. Jane pays for her purchases using mobile payment app Enable rapid delivery of mobile app updates based on real-time user feedback; new capabilities; security patches; and customer-driven enhancements to create optimal user experiences. Ensure secure transactions. Jane needs to find high quality gluten-free flour to make cupcakes ABC Grocer app does not list GF designation 8 © 2014 IBM Corporation#IBMMobile
- 9. © 2014 IBM Corporation9 #IBMMobile The IBM MobileFirst Platform supports mobile development and operations with four components: Available on premise or in the cloud. Available for Cross-platform or iOS only (new in 4Q) Efficiently Develop and Integrate Easily Secure Personalize Engagements Continuously Deliver Rich, integrated lifecycle and infrastructure for native and cross- platform apps Protection of corporate services from unauthorized access Leakage prevention of corporate and user data Wide choice of user engagement methods, to match mobile users’ needs Leveraging mobile sensors, user usage patterns and data to personalize user engagement Tools for continuous high-quality app delivery App quality and performance analytics and monitoring Version control and streamlined app delivery
- 10. © 2014 IBM Corporation10 #IBMMobile IBM has a platform to address your challenges in building and deploying mobile apps See the results other clients are achieving with the IBM MobileFirst Platform Source: 1. IBM Software Technical White Paper April 2014 2. Gartner Magic Quadrant for Mobile Application Development Platform, 2 September 2014, In an IBM study, compared to “do-it-yourself platforms,” IBM’s integrated platform saves development expense across the app lifecycle from design, code, deploy, test, to operations and support1 Enables organizations to use existing skills in platforms and development approaches Complemented by IBM’s portfolio of software and services including mobile management, application lifecycle management, cloud, security, and connectivity Supports open standards that include IBM Bluemix services Gartner recognizes IBM as a Leader in the Magic Quadrant for Mobile Application Development Platforms* based on its ability to execute and completeness of vision2 10 © 2014 IBM Corporation#IBMMobile Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
- 11. © 2014 IBM Corporation11 #IBMMobile11 © 2014 IBM Corporation#IBMMobile MTR delivers faster, better service with the IBM MobileFirst Platform Before: Engineers struggle with hard copy project plans that are easily separated, lost or damaged Customer response teams are bogged down by lengthy emergency documents that take too long to search in a crisis Maintenance crews’ manual reporting processes slow down repairs, creating potential safety concerns Today: Engineers easily access plans, specs and budgets; collaborate with other groups; and respond to contractors while onsite Customer response teams quickly provide passengers with commute updates and resource availability Maintenance crews photo-document, flag and track repairs
- 12. © 2014 IBM Corporation12 #IBMMobile12 © 2014 IBM Corporation#IBMMobile Barriers to best-in-class customer service: There is too little insight into how customers use using banking applications It takes longer than desired to get new mobile apps and features to market A better banking experience: Customers can pay bills and transfer money via mobile in 2 easy clicks 52 percent of customers are avoiding unnecessary spending Tangerine Bank creates a higher quality banking experience with the IBM MobileFirst Platform
- 13. © 2014 IBM Corporation13 #IBMMobile IBM MobileFirst Protect: One Security and management platform for all your mobile assets Secure mobile containers Seamless enterprise access Secure content collaboration Comprehensive mobile management New in Q4 Threat Protection / Prevention Zero-day iOS 8 support Content Management Updates Content access from End User Portal Shared folders Gmail integration for device discovery & access controls Windows Phone Certificates for Email and Wi-Fi configuration Kiosk mode Secure Container / Secure Mail iOS Notifications for Exchange 2013
- 14. © 2014 IBM Corporation14 #IBMMobile Katy is a retail associate working to find the perfect gift for Jane’s son. Additional controls are used to ensure the device has not been compromised Customer data is protected on the device and through secured transmission. While accessing Jane’s customer information. Special care is taken to ensure her customer data is protected. Context-aware security protects all customer data and transactions across devices, apps, and the enterprise, which improves usability. Separating customer data on the device ensures no other apps can access it, ensuring customer privacy. 14 © 2014 IBM Corporation#IBMMobile
- 15. © 2014 IBM Corporation15 #IBMMobile As Jane prepares to purchase a present for her son at a retail store... Her bank notices potential fraudulent activity happening overseas. Security and Protection extends beyond employees to customers. Ensuring personal information is secured and accessed by only the people who are allowed to access it helps enterprises manage threats on customers. 15 © 2014 IBM Corporation#IBMMobile The threat goes unnoticed to Jane, improving her mobile experience while simplifying her shopping experience. Jane is sent a “one time password via text” to add extra security without alarming her.
- 16. © 2014 IBM Corporation16 #IBMMobile Why IBM MobileFirst Protect? 24x7 customer support by phone, chat or email Sales & customer support at no additional charge Community, forums, blogs, on-demand webinars Fastest Time to Trust A CHAMPION 2014 Mobile Device Management Info-Tech Research Vender Landscape Award A LEADER 2014 Mobile Enterprise Mobility Management Gartner Magic Quadrant A LEADER 2014 Enterprise Mobile Management The Forrester WaveTM
- 17. © 2014 IBM Corporation17 #IBMMobile Gain complete mobile visibility to optimize the mobile customer experience: Find and isolate customer problems in mobile sessions Segment digital traffic by device type and gain insight into the content and tactics that drive success Gain intelligent location based insight into customer in-store behavior Engage each customer in a real-time dialogue that builds on past and current behavior Tailor messages at multiple levels – broadcast, narrow- cast, personalized Create a highly effective, device-optimized shopping experience Support simple, intuitive interactions Seamlessly extend into the store IBM ExperienceOne: Delivering the mobile customer insights and experiences that differentiate your enterprise
- 18. © 2014 IBM Corporation18 #IBMMobile Why IBM ExperienceOne? A Leader Magic Quadrant for Multi-channel Campaign Management, May 2014 A Leader The Forrester WaveTM : Web Analytics, Q2 2014 IBM customer engagement solutions are named “a leader” in 13 analyst reports #1 in market share for marketing automation 7th consecutive year powering more US Top 500 online retailer sales than any other 3rd party e-commerce solution provider 65% of most influential CMOs use IBM solutions 8,000 clients in more than 50 countries including: − 8 of the Top 10 Commercial Banks − 9 of the Top 10 US Retailers − 9 of the Top 9 global automotive companies − 7 of the Top 10 Top Financial Services companies Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
- 19. © 2014 IBM Corporation19 #IBMMobile IBM MobileFirst software serves a diverse enterprise customer base IBM MobileFirst Platform IBM MobileFirst Protect IBM ExperienceOne
- 20. © 2014 IBM Corporation20 #IBMMobile Get started with IBM MobileFirst Read the IBM MobileFirst portfolio announcement at https://ibm.biz/MobileFirstPortfolioUpdate Learn more about the evolution of enterprise mobile and IBM MobileFirst Software at ibm.com/mobilefirst Work with your IBM sales rep to schedule a mobile agenda workshop or visit an IBM MobileFirst studio
- 21. © 2014 IBM Corporation21 #IBMMobile
- 22. © 2014 IBM Corporation22 #IBMMobile
- 23. © 2014 IBM Corporation23 #IBMMobile An IBM MobileFirst Approach Transform the value chain to drive growth and ROI Engage customers in context by leveraging mobile insights Protect and manage the mobile infrastructure to optimize performance Build and deploy mobile applications efficiently
- 24. © 2014 IBM Corporation24 #IBMMobile Why partner with IBM? We turn business challenges into competitive advantages We apply IBM’s expertise in mobile technologies and business services Recognized by analysts as a leader for mobile capabilities Build and continually improve apps Protect devices and data Engage customers and employees in context Transform business and infrastructure IBM MobileFirst capabilities address four areas Delivered significant results for clients through 6,000 mobile engagements
Editor's Notes
- Mobile is changing how I work: Today, one productive meeting turned into three when my client care appnotified me of other customers within a five-mile radius of my location. Mobile is giving my more ways to better serve my customers: My client’s husband is allergic to the rose bushes we planned to use in their new landscape feature. My product management app identifies low-allergen options in stock in my shop and with my local growers so I can offer an alternative in minutes – and reserve the rose bushes for another client. Mobile is protecting my data and my company’s data: When my work tablet – containing my credit card information and patients’ data – was being attacked by malware without my knowledge, it could have been devastating for me and my practice. Luckily, my company discovered it immediately and was able to wipe the data, protecting me and my patients.
- Yet we know that delivering on the promise of mobile technologies presents a challenge. Your line of business peers are asking for apps to meet their objectives and those of your organization. They expect to use mobile apps to deliver value to your customers, prospects, and employees. But they don’t consider the challenges. Development, security, operations, and engagement have to be managed effectively. Dealing with those challenges can be a drain on time and resource. That time and resource would be better spent on improving how apps perform and the value they bring to users and your organization. Use a mobile platform so that you and your team can focus on adding value rather than spending time on mobile infrastructure (“plumbing”).
- IBM offers capabilities to extend and complement the MobileFirst Platform. IBM MobileFirst Protect integrates comprehensive security to enhance employee productivity on their mobile devices and give organizations the confidence that their sensitive data is protected. There are four (4) key solution bundles for total enterprise mobility: Our foundational IBM MobileFirst Protect Advanced Mobile Management, enables organizations to manage and secure enterprise-owned and personal BYO smartphones, tablets and laptops. It simplifies deploying private and public apps by delivering an easy-to-use enterprise app catalog with full security and operational lifecycle management. IBM MobileFirst Protect Secure Productivity Suite, delivers a comprehensive set of cross-platform solutions to isolate and contain work emails, Web access and app data to prevent data leaks. It is the only complete solution that enables employees to securely access corporate data while preserving the mobile experience on their devices. IBM MobileFirst Protect Mobile Enterprise Gateway, offers simple and secure access to behind-the-firewall business resources, such as SharePoint, Windows File Share, intranet sites and databases. IBM MobileFirst Protect Secure Document Sharing, provides a secure, encrypted container and productivity suite to distribute, view, create, edit and share documents on mobile devices, giving organizations the control they need and employees the access they demand. All these services work together seamlessly and provide multiple layers of management and security, and granular level policy options for you to configure. IBM Experience One helps CMOs, Commerce and Analytics managers drive mobile customer engagement by understanding their customers, delivering relevant content and offers to them on mobile devices, and supporting seamless m-commerce. IBM ExperienceOne, is a set of software capabilities supported by technology and services expertise to deploy and use these in customer engagement solutions. Offerings include Tealeaf, Mobile Customer Engagement, Presence Zones, and WebSphere Commerce. These capabilities allow you to: Increase opt-ins and ‘stickiness’ of mobile apps via intelligent personalization and context-awareness Deliver fine-grained segmentation for optimal targeting, with ability to design and manage mobile campaigns Provide in-depth analysis of mobile app usage to facilitate optimization of the mobile client experience Integrate with enterprise customer data, as well as external information such as weather, location, etc.
- The Five Biggest Challenges Faced by Organizations Wishing to Build & Deploy Mobile Apps
- The MobileFirst Platform supports mobile development and operations with four components Efficiently develop and integrate. It enables you accelerate the development of native, hybrid, and HTML5 mobile applications. It supports your choice of development approach and complements your existing practices and tools by providing tools to streamline connectivity, test, simulation, build, and share apps across development and test teams. Easily secure. The Platform leverages security standards and the mobile operating systems’ security capabilities, and enables you to control which users, apps, and devices can access your corporate services. This helps to prevent leakage of sensitive corporate or user data. Personalize the engagement. Helps you create a more personal and relevant experience with each of your users. It enables you to benefit from the wide variety of devices, user access methods, and sensors, to empower your users with the right data and actions to do business with your or to work more efficiently. Continuously deliver. The MobileFirst platform facilitates the iterative process of mobile application development, supporting the delivery and operations phases steps necessary to ensure continuous quality engagement with your users. It enables you to keep improving the quality of your user engagement and to ensure that day-to-day operations are under control.
- MTR is one of the world’s largest passenger transport systems, providing 1.82 B passenger trips per year in Hong Kong, across 84 heavy rail stations and 68 light railstops. THE SITUATION: Behind the scenes, MTR is always at work maintaining trains and stations, providing better services and monitoring conditions that threaten to slow the system, from typhoons to traffic. But field employees across job roles were bogged down by job-critical paperwork. For example: Engineers on MTR construction sites had to print and take to job sites all project deliverables, as well as documents from 3rd party contractors. Customer Rapid Response Units carried roller cases with reference manuals needed to help passengers in real time. MTR needed a better way for employees can respond more quickly to urgent service issues and provide passengers with instant information. BUSINESS NEEDS: Improve engineers’ productivity with real-time access to project and vendor data Enable customer service teams to quickly and effectively respond to passengers in a crisis Make it faster and easier for maintenance teams to report safety concerns and repair needs SOLUTION: Mobile project management app (created the IBM MobileFirst Platform, formerly IBM Worklight) provides a full and current view of construction plans Mobile emergency toolkit delivers real-time crisis updates Mobile maintenance app automates repair processes RESULTS Engineers can now quickly check plans, specs, and budgets; collaborate with other groups; and respond to contractors while onsite Customer service teams can now quickly respond to passengers with commute updates and resource availability Maintenance teams can now photo-document, flag and track repairs “on the fly” Improved employees productivity and data accuracy MTR’s employees can work anytime, anywhere with just an iPad or iPhone installed with mobile app Traditional paper work/report are no longer needed, latest information/data can be collected in the Mobile App Faster, more efficient systems for better emergency response, construction maintenance, and passenger information
- Summary: Banking firm Tangerine (formerly ING DIRECT Canada) was looking for a nimble, fast and responsive way to respond and adapt to customer preferences in the rapidly changing consumer mobile banking market. Tangerine’s solution was to work with IBM Global Business Services on a new online and mobile infrastructure, called Orange Snapshot, which lets the bank fast-track delivery of new features and advanced security for consumers. It gives Tangerine the flexibility and scalability to respond to changing customer demands. And it gives mobile consumers complete and simplified ways to view of all their accounts, pay bills and email money transfers. As a result, Tangerine has seen banking on mobile devices grow from 0 to 18% in 2 years. For the bank’s customers, the mobile ‘small sacrifices’ feature has resulted in 52% of them saving money on non-essential purchases by helping them see the impact of their spending habits. ********************************************** Full story: Client Background:Toronto-based Tangerine Bank is the direct banking subsidiary of Scotiabank. It offers savings accounts, Tax-Free Savings Accounts (TFSAs), Guaranteed Investment Certificates (GICs), Registered Retirement Savings Plans (RRSPs), mutual funds, mortgages and no-fee checking accounts. The new name for the bank was revealed in November 2013 and was rolled out in April 2014. Tangerine employees almost 1,000 people, serves nearly two million customers and holds nearly USD40 billion in total assets. Tangerine is known as Canada’s most prominent online bank in that it does not operate out of traditional brick-and-mortar bank branches. Instead the organization provides banking services over the phone, on the Internet and on mobile devices. The bank claimed top prize as “Highest in Customer Satisfaction Among the Midsize Retail Banks” in J.D. Power’s 2013 Canadian Retail Banking Customer Satisfaction Study. Business Need:Tangerine Bank’s goal is to provide simplified, convenient banking to its customers. The bank reached the point at which it could not accomplish this goal internally. To become “best in class” through customer service, the bank needed better insight into how customers were using the banking apps and how to improve the customer experience with mobile analytics. Tangerine sought to cut the time it spent configuring and managing software, preparing test environments and developing mobile environments. The bank also wanted to decrease the time to market on delivery of mobile apps and functions from six weeks to closer to two weeks. Expertise from IBM would tie together mobile development, architecture and infrastructure to provide best-in-class, fast-paced mobile banking. Solution:Tangerine worked with IBM to implement the IBM PureApplication System, which specializes in delivering a cloud application platform right out of the box and offers infrastructure integration, configuration and management. The solution can automate deployment and lifecycle management for a broad range of applications. Through the PureApplication System, Tangerine hopes to gain insight into how customers are using its banking apps and how to improve the customer experience with mobile analytics, moving toward thought leadership on biometrics in mobile.The solution also included the IBM MobileFirst platform application development environment to simplify deployment. As a proof of concept (POC), IBM helped the Tangerine IT team integrate new capabilities, such as voice identification, into the bank’s mobile app.The solution implementation included patterns for IBM Worklight, IBM Tealeaf CX, IBM WebSphere DataPower and IBM API Management applications, along with various IBM Software Services for WebSphere offerings. Benefits of the Solution:The real benefits of the solution that IBM provided were not just centered around mobile development agility but also around cutting out Tangerine’s infrastructure overhead. The IBM PureApplication System performed a bulk of the infrastructure integration work, and Tangerine used IBM MobileFirst software to put together a sophisticated group of use cases. Using the MobileFirst platform’s set of products along with the PureApplication System allowed the bank to coordinate its infrastructure with the development.Using repeatable PureApplication System patterns, the bank’s IT team can fully replicate an operational hardware and software stack in about 30 minutes instead of taking days to set up and configure an environment. By using the MobileFirst platform as a test facility, pilot users can toggle between different versions of a mobile app, providing feedback the bank can use to decide if the app is ready for release to the public. Provisioning, scaling, security, high availability and other application attributes are automatically managed across apps and system resources, leading to expected overhead cost reductions in the future. Tangerine can also upgrade its application server and implement two environments side by side. The solution accomplishes the following:- Deploys and runs mobile applications based on customer insights- Proactively monitors site and mobile processes to resolve usage issues faster- Speeds response times to increase customer satisfaction
- [to be edited] The MaaS360 platform delivers a complete enterprise mobility management solution. This one platform integrates comprehensive mobility security including: Secure Mail App Security Secure Document Sharing Secure Browser And complete mobility management: Mobile Device Management Mobile Application Management Secure Document Sharing Mobile Expense Management All these services work together seamlessly and provide multiple layers of management and security, and granular level policy options for you to configure. It truly is the most comprehensive enterprise mobility management platform in the market.
- Here are some amazing results that our customers realized with our product. We surveyed our customers late last year and this is the type of success and value they’ve achieved using MaaS360. We asked them how long did it take you to set up, configure, and deploy MaaS360? 60% percent of customers said it took less than 4 hours. 75% percent of customers said it took less than 8 hours. That’s rare for enterprise software, and especially for MDM. And you don’t need any professional services to do it. We’re also delighted that we have a 97% renewal rate for MaaS360. We also asked our customers to tell us the annual cost savings by implementing MaaS360. This includes hardware, software, and staff resources for initial start-up, training, and ongoing support. And we’re most excited by the fact that 86% of customers said they saved between $30-150K per year with MaaS360. In this new mobile age, time to value and time to trust is more critical than ever because things change so quickly and unexpectedly. What if you could manage and secure your mobile devices and apps this fast and with this type of ROI? What would that mean for your business?
- We have helped our customers with a diverse set of use cases across highly regulated to non-regulated industries. Our customers span across industries of all sizes. In Manufacturing we helping large, global companies like Dupont and General Motors to increase employee productivity on-the-go. In Healthcare, we helping to mobilize the sales teams of multi-national pharmaceuticals companies like Pfizer and AstraZeneca, as well as hospitals and medical centers, like Yale New Haven Hospital and Children’s Hospital of Philadelphia, by providing doctors and nurses with information at their fingertips at the point of care, while adhering to strict regulatory HIPAA guidelines. Consumer brand companies, like Phillips-Van Heusen and Campbell’s, are enabling their employees, not just in the executive or sales teams but up and down their company directory, to give them access to enterprise data at anytime and from anywhere to make critical business decisions. Financial Services firms, like BNY Mellon, World Bank and Independence Blue Cross, appreciate the mobile security that MaaS360 delivers to comply with SEC and other regulatory rules. In federal, state and local government organizations, like the U.S. General Services Administration (GSA) and Department of Commerce, administrators understand the importance of creating efficiencies in work flows and processes to reduce budgets, while maintaining the highest security standards. Across many other industries, like in Retail, Commercial Services, Law, and Education, organizations understand the value and importance of mobilizing their employees and delivering exceptional customer experiences. At Casear’s Entertainment, they dramatically enhanced the productivity of a broad base of Caesar’s employees as an integral part of a global corporate mobile initiative (Corp and BYOD), while simultaneously complying with enhanced security and regulatory policies. One of their many use cases include a casino service called “iBeverage”, where the wait staff takes drink orders with iPads on the gambling floor, the drink order is electronically delivered to the bar, the bartender mixes the drink, the wait staff person picks up the drink that is waiting for her/him and delivers it to the customer. Caesar’s was able to reduce drink serving times from 2 minutes to just 3 minutes. This new workflow with tablets enabled by MaaS360 translated to significant and tangible increased casino revenues and dramatically improved customer experience ratings. What use cases can we help you enable in your organization?
- So why choose IBM for your mobile initiatives? Because we can help you turn business challenges into competitive advantages. You saw that from MTR, Rhode & Schwarz, and Tangerine. We know that it takes a combination of technology and business expertise to get value from your mobile initiatives. Our expertise has been recognized by analysts such as Gartner and Forrester for mobile development platforms, mobile management suites, web analytics, and mobile app development. Wherever you want to start or continue your mobile initiatives, IBM has the capabilities to help you. ****************************************************************************************************************************************** Additional notes Build and deploy apps – IBM MobileFirst Platform Easier to use and integrate compared to DIY approaches Recognized as a leader among mobile platforms Supports all devices and development approaches Protect devices, apps, and data – IBM MobileFirst Protect Fastest to deploy; 75% deploy in 8 hours or less Recognized as a leader among mobile management suites Sales and customer support included, 24 x 7 support Engage your customers in context – IBM ExperienceOne Used by leading banks, retailers, financial services companies, automotive manufacturers 7th consecutive year with more US Top 500 online retailer sales than any other 3rd party e-commerce solution provider Recognized as a leader in multi-channel campaign management and web analytics Transform business models and infrastructure – Global Business Services and Global Technology Services Deep industry and track record of delivering innovative applications and experiences IBM Interactive Experience, our digital agency, is the world largest and it holds more than 450 patents on user experience Recognized as a leader in Mobile Application Development, Testing, Management and Infrastructure Services