This document provides a summary of Jorge Alberto Fuentes Zapata's education, work experience, languages, and tools. He has a Bachelor's degree in Business Administration and an Ontario College Diploma in Business Management. His work experience includes roles as a Digital Marketing Consultant, Marketing Strategist, Insurance Agent, and Marketing Coordinator. He is fluent in English and Spanish and proficient in various tools for digital marketing, project management, and analytics.
1. JORGE ALBERTO FUENTES ZAPATA
LOCATION: MERIDA, MEXICO
CELLPHONE/WHATSAPP: +52 9991868630
EMAIL: fntj0086@gmail.com
EDUCATION
Degrees
● July 2019 – Bachelor of Business Administration (Swiss Management Center University)
● May 2015 – Ontario College Diploma in Business Management, with Hons. (Humber College Institute of Technology
and Advanced Learning)
Continuing Education Programs
● July 2019 – Managerial Competencies (Universidad del Valle de México)
Certifications
● Digital Marketing Certification (Hubspot Academy)
● Agile Project Management (Coursera)
● Hubspot Sales Software Certification (Hubspot Academy)
● Hubspot Marketing Software Certification (Hubspot Academy)
● PPC Fundamentals Certificate (SEMRush Academy)
● Digital Marketing for SMBs (SEMRush Academy)
● Google Analytics Individual Qualification (Google)
● Google Ads Display Certification (Google)
● Google Ads Video Certification (Google)
● Google Ads Measurement Certification (Google)
● Google Ads Search Certification (Google)
● Google Ads Shopping Certification (Google)
● Inbound Marketing Certification (HubSpot Academy)
● Buzan Certification in Mind Mapping with Life Purpose Specialization (The Buzan Organization/Universidad
TecMilenio)
WORK EXPERIENCE
● January 2022 - Present - Digital Marketing Consultant at Uhuru Network Texas LLC
● PPC Management and marketing automation for B2B and SaaS companies, through the use of Google
Ads, Facebook Ads, LinkedIn Ads, and Hubspot.
● December 2021 - January 2022 - Marketing Strategist at Céntrico Digital (Acquired by Uhuru Network)
● Responsible for providing support to the PPC and Hubspot automation management initiatives for the
company’s B2B clients.
● March 2021 – November 2021 – Founder and Insurance Agent at PrimeroTuPatrimonio.com
● Licensed as Insurance Agent Level “A” and implemented brokerage of auto insurance policies for Quálitas.
● June 2015 – November 2021 – Marketing Coordinator at Azteca Inflables S.A. de C.V.
● Create ads and manage the marketing and advertising campaign budgets.
● Administrate and implement marketing campaigns across online platforms including Google Ads, Facebook
Ads, LinkedIn Ads, Instagram, Twitter, Email marketing, Vivanuncios, Segundamano, MercadoLibre.
2. ● Generate and create marketing performance reports.
● Use competitive research tools to monitor changes in the industry and evaluate our SEO and SEM through
benchmarking.
● Social media management across all relevant profiles and networks.
● February 2020 – November 2021 – Paid Online Tutor at Course Hero Inc.
● Specialized in the subjects of Business, Management, and Entrepreneurship
● January 2020 – July 2020 – Social Service (Volunteer) at Instituto Yucateco de Emprendedores (IYEM)
● January 2016 – December 2017 – International Advisory Board Member of the Wheels of Hope Rising Foundation
● In charge of the Zero Hunger Better Life Program (ZHBL)
● Evaluate the viability of programs in Mexico and Nigeria.
● Create social media awareness and marketing campaigns for fundraising and new donors’ involvement.
● Helped create the marketing campaign that gave us the “Hero Award 2017” by PeaceJam Foundation in
the “Best Up and Coming Peacemaker” category.
LANGUAGES
● English (Fluent)
● Spanish (Native)
TOOLS
● Microsoft Office
● Google Suite
● Slack
● Google Ads
● Google Analytics
● Facebook Ads (BM, Business Suite, IG)
● LinkedIn Ads
● Trello
● Google Data Studio
● Google Tag Manager
● SEMRush
● SEOQuake
● MailChimp
● Hubspot
● Jira
● Google My Business
● Canva
● Klaviyo
● Apollo.io
● Ahrefs
● Pardot
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