2. First seminar:
How to do business with Germans
“workshop on intercultural competence”
By: Michael Bahles
3. Content
Intercultural competence
The Iceberg model
High and Low context countries
The Lewis Model
Hofstede’s cultural dimensions
Holistic approach
Conclusion
4. Intercutural competence
Openess
Flexibility
Self-reflection
Empathy
Tolerance for ambiguity
Readiness for learning
in reality everything is different than it seems
Knowledge
Skills Behaviour
Attitudes
5. The Iceberg model
High context culture
Less verbally explicit
More internationalize communication
Relations
Low context culture
Specific
Detailed
Precise
Explicit
High and low context cultures
6. The Lewis Model
Blue: cool, factual
Red: warm, emotional
Yellow: courteous, amiable,
accomodating
7. Hofstede’s Cultural dimensions
“Hofstede's cultural dimensions theory is a framework for cross-cultural
communication, developed by Geert Hofstede. It describes the effects of a society's
culture on the values of its members, and how these values relate to behaviour,
using a structure derived from factor analysis.”
Germany
PD: mid-high/high
Individualistic: mid-low/low
Masculinity: Masculin
Structured: Very structured
LT/ST: Vey long term-oriented
8. Holistic approach
Metaphors to describe the country culture
USA: American Footbal Violent, strict rules
Mexico: Fiesta party, drinks, food
Russia: Ballet drama, serious, strictness, suffering
Italy: Opera drama, fun, women, positive, loud
Germany: Symphony detailed, serious
Belgium: Lace differences brought together
9. Conclusion: first seminar
how to do business with Germans
1. Be on Time! (or earlier)
2. Have only a short small talk
3. Deal with business seriously
4. Be thoroughly prepared
5. Present everything in a logical, structured way!
6. Be aware of direct questions and comments
7. Don’t take critique personal
8. Have a profound argumentation
9. Be frank and create trust (by facts)
10. Stay to your word
11. Objectives
What is an entrepreneur?
Why is Berlin a hotspot?
What tools do entrepreneurs use?
12. Made in Berlin (examples)
Theekampagne
Established with students
Squeezed the Supply Chain
Market
Only one tea
Most succesful importer of
tea
E-Rockit (bankrupt)
Product between bycicle
and motor (see video)
Cost 20,000-30,000 euros
Betahaus
Bringing entrepreneurs together
networking
Drive Now
Partnership with BMW
Card, app, look for nearest car, go to the
car, open car with cars, park the car
Each minute costs 29 cents
Business model innovation
13. What is an etrepreneur?
“An entrepreneur is someone who starts a venture not because she/he has to do,
but she/he sees an opportunity”
14. Why is Berlin a hotspot?
“Berlin is poor, but sexy!” – Berlin’s former mayor Klaus Wowereit
5 factors largely determin the success as a start-up hub
Talents
Infrastructure
Network
Public image
Capital
15. What tools do entrepreneurs use?
The Brain
Business model canvas
Business Plan
1. Executive summary
2. Business description
3. Products and services
4. Sales and marketing
5. Operations
6. Management team
7. Development
8. Financial summary
Elevator pitch
16. Third seminar:
The German economy and politics
in a nutshell
By: Dipl. Sos. Kristin Schilling
Medical School Berlin
Business School Berlin Potsdam
17. Berlin (Politics and demography)
Captial of Germany
3.5 million inhabitants (2nd most of Europe)
Michael Müller is the mayor
After WWII Berlin was divided in two parts (East and West)
Divided by the Berlin Wall (1961-1989)
Berlin is the seat of the German executive, housed in the Chancellery, the
Bundeskanzleramt ("White House" of Germany).
18. Berlin (Economy)
Currency: Euro
GDP: 109.2 million euros
Service sector most dominant in Berlin’s economy (80%)
Labour force: 1.85 million Unemployment: 10.0% (all-time low)
Biggest start-up scene in Europe
Biggest Company: Deutche Bahn: 21,260 employees
Nicknames
City of Design
Hotspot