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Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
FA 102C, Fall 2015
Research, Branding, Motion Graphic
for Nudge Design
Ziyu Niu
Design to Make things better
What	
  makes	
  great	
  design	
  
great	
  is	
  not	
  a	
  trendy	
  
technique,	
  but	
  the	
  logic	
  
and	
  conceptual	
  aspect	
  
that	
  were	
  figured	
  out	
  in	
  
the	
  designer’s	
  mind—or	
  
more	
  likely,	
  on	
  paper—
before	
  a	
  mouse	
  cursor	
  
ever	
  opened	
  Photoshop.	
  
	
  
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
What can benefit from Nudge Design?
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
Withthe costs of higher
education continuing to soar, many
colleges and universities are looking
for innovative ways to lower
expenses, while simultaneously
pursuing their long-term sustainability
goals.
Recycling
The average American
discards seven and a
half pounds of garbage
every day. Most of this
garbage goes into to
landfills, where it's
compacted and buried.
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu

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102 c assignment 1

  • 1. Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu FA 102C, Fall 2015 Research, Branding, Motion Graphic for Nudge Design Ziyu Niu
  • 2. Design to Make things better What  makes  great  design   great  is  not  a  trendy   technique,  but  the  logic   and  conceptual  aspect   that  were  figured  out  in   the  designer’s  mind—or   more  likely,  on  paper— before  a  mouse  cursor   ever  opened  Photoshop.     Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
  • 3. What can benefit from Nudge Design? Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu Withthe costs of higher education continuing to soar, many colleges and universities are looking for innovative ways to lower expenses, while simultaneously pursuing their long-term sustainability goals.
  • 4. Recycling The average American discards seven and a half pounds of garbage every day. Most of this garbage goes into to landfills, where it's compacted and buried. Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu