Extending the ABC's public service remit: ABC Pool community manager as innovation broker
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Presentation for the RIPE conference, Sydney 2012.
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Extending the ABC's public service remit: ABC Pool community manager as innovation broker
- 1. EXTENDING THE ABC’S PUBLIC SERVICE REMIT: ABC POOL COMMUNITY MANAGER AS INNOVATION BROKERJONATHON HUTCHINSON ARC CENTRE OF EXCELLENCE FOR CREATIVE INDUSTRIES AND INNOVATION @dhutchman
Editor's Notes
- • Set the scene with the current PSB landscape • Outline my research methodology • Introduce you to ABC Pool • Look at New Beginnings as a case study Outline the role of the Cultural Intermediary within these arrangements
- • DBCDE (2008) along with Debrett (2010) suggest the role of the broadcaster is to develop new platforms to deliver material over and to engage audiences in new ways
- • Core principles - universality of availability and appeal, provision for minorities, education of the public, distance from vested interests, quality programming standards, program maker independence, and fostering of national culture and the public sphere • Fragmented audience with niche media tastes – to service only a few
- • Shirky suggests this won’t work in institutions by outlining 4 limiting characteristics: Management, structural costs, exclusionary, class based
- • It’s not all bad, but rather an opportunity to strengthen relationships with its audience, foster a national culture, and develop a healthy public sphere • It is a time to not replace “policy tools and regulatory actors” (Moe) but rather work with emerging practices to modify existing practices • A defence against Public Value Test/DST
- • Broadening engagement brings its own tensions because of differing levels of quality or contentious editorial content for example • However the recent strategic statements from Mark Scott suggest the ABC should be focusing on audience input form a global perspective • Aligns with Hesmondhalgh’s pattern of change/continuity theory, Bruns’ Produsage theory – blurring of producer consumer roles, and Holly Goodier form the BBC who suggests participation is now the given rule with around 77% of the UK population active in some way • What does this mean?
- • An online platform developed and resourced entirely by the ABC • Storage space • Knowledge exchange • Interaction with ABC staff • Creative Commons licensing
- • Themed project from Radio National producer Mike Williams • Theme New Beginnings • User contributions from all over the nation – text and audio • 87 works form 44 users • Intense process of interaction with users to coach/direct them to produce work • Not unlike a community of practice
- • How I achieved this • Describe each space
- • How this might work in a broader context/other industries
- This role acts as an intermediary between the users and the PSB Can identify the concepts of public value and translate these from the ground up Seamlessly communicate the ideas of the audience to the institution while outlining the constraints of the institution.