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Social Media<br />Hannah Gibson<br />Account Manager<br />Attacat Internet Marketing<br />
About Attacat<br /><ul><li>Internet Marketing Agency
Services
Pay-per-click (Google AdWords, AdCenter, YSM)
Search Engine Optimisation
Google Analytics
Conversion Rate Optimisation
User Testing
Social Media</li></ul>www.attacat.co.uk<br />
Social Media<br /><ul><li>Planning
Measuring
Types of social sites
Website/blog
Facebook
YouTube
Twitter
Content syndication</li></li></ul><li>Planning<br /><ul><li>Target audience
Define messaging
What types of media should you use
Where are your target audience using social platforms
What platforms will get best exposure </li></li></ul><li>Planning<br /><ul><li>Content
What are you going to say?
Who is going to say it?
How often?</li></li></ul><li>Planning<br /><ul><li>Goals
Define your goals – x no. of followers, x no. of tickets sold for next gig, x no. of album sales
Awareness
How will you measure success of campaign
Measuring impact & reach</li></li></ul><li>Measuring<br /><ul><li>Google Analytics
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Social Media Seminar at RGU by Hannah Gibson

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Social Media Seminar at RGU by Hannah Gibson

  1. 1. Social Media<br />Hannah Gibson<br />Account Manager<br />Attacat Internet Marketing<br />
  2. 2. About Attacat<br /><ul><li>Internet Marketing Agency
  3. 3. Services
  4. 4. Pay-per-click (Google AdWords, AdCenter, YSM)
  5. 5. Search Engine Optimisation
  6. 6. Google Analytics
  7. 7. Conversion Rate Optimisation
  8. 8. User Testing
  9. 9. Social Media</li></ul>www.attacat.co.uk<br />
  10. 10. Social Media<br /><ul><li>Planning
  11. 11. Measuring
  12. 12. Types of social sites
  13. 13. Website/blog
  14. 14. Facebook
  15. 15. YouTube
  16. 16. Twitter
  17. 17. Content syndication</li></li></ul><li>Planning<br /><ul><li>Target audience
  18. 18. Define messaging
  19. 19. What types of media should you use
  20. 20. Where are your target audience using social platforms
  21. 21. What platforms will get best exposure </li></li></ul><li>Planning<br /><ul><li>Content
  22. 22. What are you going to say?
  23. 23. Who is going to say it?
  24. 24. How often?</li></li></ul><li>Planning<br /><ul><li>Goals
  25. 25. Define your goals – x no. of followers, x no. of tickets sold for next gig, x no. of album sales
  26. 26. Awareness
  27. 27. How will you measure success of campaign
  28. 28. Measuring impact & reach</li></li></ul><li>Measuring<br /><ul><li>Google Analytics
  29. 29. Free
  30. 30. Install on own website
  31. 31. Tracks all traffic sent to the site
  32. 32. Ability to set 'goals'
  33. 33. URL shortening tools (bit.ly)
  34. 34. Free
  35. 35. Tracks how many clicked on your link</li></li></ul><li>Type of ‘Social’ site<br /><ul><li>Social Bookmarking
  36. 36. Video Sharing
  37. 37. Photo Sharing
  38. 38. Social Networks</li></li></ul><li>Social Bookmarking<br />Social bookmarking is a method for Internet users to organise, store, manage and search for bookmarks of resources online.<br />
  39. 39. Video Sharing<br />
  40. 40. Image Sharing<br />
  41. 41. Social Networks<br />
  42. 42. Identify list of sites you will use<br /><ul><li> Think about:
  43. 43. popularity of site
  44. 44. demographics
  45. 45. uses – divide into categories: networking, bookmarking, video, images, blogging</li></ul>Name grab<br /><ul><li> Register name with all sites
  46. 46. Use sites such as http://namechk.com/</li></li></ul><li>Own Website/Blog<br /><ul><li> Various free platforms
  47. 47. WordPress, Blogger, Weebly
  48. 48. Customisation – look and feel
  49. 49. Add basic content pages
  50. 50. Homepage, About us, Contact, Blog, Gallery, Videos
  51. 51. Add links to social pages
  52. 52. Add social feeds, buttons to blog posts</li></li></ul><li>Facebook<br /><ul><li>Audience reach for your band
  53. 53. Location
  54. 54. Age
  55. 55. Similar music interests
  56. 56. Use Facebook advertising</li></li></ul><li>
  57. 57.
  58. 58. Facebook - Page vs Group?<br /><ul><li>Page
  59. 59. Setup by organisation itself
  60. 60. More control over content
  61. 61. Customisation of page
  62. 62. Can't message all fans
  63. 63. Have to select people individually to invite
  64. 64. Group
  65. 65. Setup by anyone with interest in subject
  66. 66. Content is added by any member of group
  67. 67. Cannot customise look of page
  68. 68. Can message all members
  69. 69. Can invite all members</li></li></ul><li>Facebook<br /><ul><li>Customisation
  70. 70. Bespoke landing page
  71. 71. YouTube Channel
  72. 72. Events tabs
  73. 73. iFrames
  74. 74. Find out how to create custom pages http://www.attacat.co.uk/brain/facebook-pages-iframes-for-non-developers
  75. 75. Good e.g. http://www.facebook.com/MyCokeRewards</li></li></ul><li>Facebook<br /><ul><li>Gaining ‘Likes’
  76. 76. Friends & family
  77. 77. ‘like’ other band pages
  78. 78. Competitions
  79. 79. giveaways
  80. 80. advertising</li></li></ul><li>Facebook<br />Example<br />
  81. 81. YouTube<br />Creating a YouTube channel<br /><ul><li> Customise – colours, background, add logo
  82. 82. Add information – about, hometown, website</li></ul> Adding Videos<br /><ul><li> Title – use band name, song name, also the word ‘video’
  83. 83. Description – sensible description, can also add links to website
  84. 84. Tags – include band name, music genre (use one from ‘popular genres’)
  85. 85. Optional - transcripts</li></li></ul><li>
  86. 86. Twitter<br /><ul><li>Create profile – add bio, link to website
  87. 87. Photo – use logo or photo of band
  88. 88. Follow friends, family, bands you like
  89. 89. Find people with similar interests in music etc
  90. 90. Listen to what others are saying, and start conversing, more likely to follow you back</li></li></ul><li>Twitter<br /><ul><li>Search
  91. 91. Search for 'Aberdeen' or 'Aberdeen music' etc
  92. 92. Easier to engage with people in local area, common interests
  93. 93. Retweet links to content, videos etc you think you're followers with appreciate
  94. 94. Hashtags # use them properly or not at all
  95. 95. #FF – good way to pick up followers</li></li></ul><li>Monitoring<br /><ul><li>TweetDeck
  96. 96. Free application
  97. 97. Search columns
  98. 98. Link up with bit.ly
  99. 99. Facebook – not so good with TweetDeck
  100. 100. Social mention
  101. 101. Google Alerts</li></li></ul><li>Content Syndication<br /><ul><li>When to & when not to
  102. 102. Consider your audience
  103. 103. Multiple applications that can be used, pushing to all platforms is not right
  104. 104. Use tools such as dlvr.it </li></li></ul><li>Takeaways<br /><ul><li>Have a clear strategy & focus
  105. 105. Post regularly but don't overdo it
  106. 106. Show appreciation to audience
  107. 107. Monitor
  108. 108. Measure</li></ul>Need help?<br />Get in touch! <br />@attacat_han<br />

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