An entrepreneur, John Blazevich led Contessa Premium Foods as the president and CEO until 2011. During his tenure with the international food manufacturer, John Blazevich maintained a keen interest in sustainability. Contessa possessed a dedication to sustainable seafood sourcing. Due to inadequate farm management and soil erosion, the earth lacks the productive soil needed to serve the needs of a growing population. As a result, Contessa developed a focus on aquaculture. Mr. Blazevich foresaw that the world’s food supply could be expanded through aquacultural farms, which provide a large volume of shellfish and finfish. He believed that since traditional agriculture and livestock practices appeared to be insufficient to meet the needs of an expanding population, aquaculture served as a solution. Contessa sought to develop and refine aquacultural techniques. From its beginnings in 1984, Contessa began supplying imported farm-raised shrimp from Southeast Asia. In 2010, Monterey Bay Aquarium Seafood Watch Program recognized and named Contessa's sustainable shrimp as a “Good Alternative.”