This document describes an organization called Changing Futures that aims to contribute to Pakistan's future by providing educational information and counseling to students. It provides information to college graduates on universities, admissions, fees, tests, scholarships, and online counseling. It also shares information on public speakers, tutors, institutes, and educational events. The organization generates revenue through online counseling, blogs, ads, memberships, and event promotion. Its target markets are students, especially at the bachelor's level, and the corporate market. It sees strengths in covering many dimensions of study and providing solutions, but weaknesses in less skilled management, low resources, and lack of reputation.