Closing address delivered at the 2014 SAFMA Conference, Johannesburg, South Africa. Provides motivation for using social media to build a personal brand in facilities management

1. FM leadership in a social
media context
Dr John Wentzel
Chief Executive Officer
Drake & Scull
2014 SAFMA Conference
4-5 June 2014

2. Social media & business impact

3. Social media & business impact
• 100 cars for 6 months to “ordinary” people.
• 60,000 items posted.
• 4.3 million youtube video views.
• 50,000 sales leads.
• 35,000 test drives.
• 37% pre-launch brand awareness amounf “Millennial”
target market
In 2014 Ford has re- launched the campaign.

4. What is social media and how big is it?
Only China & India have
populations bigger than
Facebook
On a typical day 500 million
tweets are sent or 5,700 per
second
On 3 June 2014 there were
108,000 YouTube videos
related to FM
On 3 June 2014 there were
866 Facilities Management
groups on Linkedin

5. How big is social media in FM?

6. Impact of social media on leadership

7. The impact of the “Blendtec” videos
• Tom Dickson has a higher leadership profile than most
of the fortune 500 companies.
• Blentec saw a 700% increase in sales.
• Within 3 years more than 3m YouTube views and more
than 150,000 subscribers.
• Tom featured on at least 10 channels including NBC,
Fox, CBS & Discovery
It cost $100. Blendtec has 186 staff

8. Emotional intelligence & leadership
Definition Hallmarks
Self-Awareness
The ability to recognize and understand your
moods, drives and emotions and their effect on
others
Self confidence
Realistic self assessment
Self depreciating sense of humor
Self Regulation
The ability to control or reject disruptive impulses
and moods
The propensity to suspend judgment – to think
before acting
Trustworthiness and integrity
Comfort and ambiguity
Openness to change
Motivation
A passion for work for reasons that go beyond
money or status
A propensity to pursue goals with energy and
persistence
Strong drive to achieve
Optimism, even in the face of failure
Organizational commitment
Empathy
The ability to understand the emotional makeup of
other people
Skill in treating people according to their
emotional reactions
Expertise in building and retaining
talent
Cross cultural sensitivity
Service to clients and customers
Social skill
Proficiency in managing relationships and building
networks
And ability to find common ground and build
rapport
Effectiveness in leading change
Persuasiveness
Expertise in building and leading
teams

9. Leadership questions for you
• How do you actually know the mood of your team.
• How well do you access all the relevant information
before you make decisions.
• How do you display your passion to your team.
• How many engage your team on an emotional one-on-
one level.
• How do you build your network with your peers.

10. Using social media to build leadership brand
Leadership today is more networked than ever
before

11. Using social media to build leadership brand
Linkedin is a low cost way to
get your or company profile
out, globally

12. Using social media to build leadership brand
Twitter is a low cost way to get
your message out to hundreds
of your staff

13. Using social media to build leadership brand
There are literally hundreds of
ways to get your brand visible

14. Summary
• Social media is here to stay.
• It is changing the perception of what leadership in
practice means.
• It provides an unprecedented tool to build a personal
leadership brand at very low cost.
• If you do not manage your social media profile – it will
manage you.

15. Thank You
Please feel free to contact me on jwentzel@drake-
scull.co.za or via twitter @johnwentzelceo