2. OVERVIEW
Social Media has disrupted the way
we communicate and share ideas
The overall implications it has on not
for profit marketing & fundraising
Social Media increases demand for
transparency & authenticity
Best Case Practices & Worst Case
Practices of Not for Profits & Social
Media
3. WHAT SHAPED THE ISSUE?
• Everyone can produce Content
• Global convergence
• Access to Technology
• Need for Transparency
5. WHAT SHOULD NOT FOR
PROFITS DO?
1.Learn to Lose Control (Mr.
Splashy Pants)
2.Tell a story in the way your
audience will best receive it
3.Understand & connect
genuinely. Don’t just push.
6. WHAT DID I
LEARN?
• It’s not just about having the
platforms or audience, it’s about
how you engage them.
• Social Media is a highly under
utilized tool in NFP, but is emerging
& constantly evolving
• Proactive not reactive
Editor's Notes
People are more likely to contribute their money, passion and trust to the organization if the they breathe and live their fundamental values and mission. It’s not enough for Not for Profit Organizations to simply have social media platforms and expect to gain the trust of individuals and develop brand equity in different communities. Organizations need to demonstrate their social ability, interaction, and engagement that they are inherently “human” and this is how they are able to gain the trust of potential donors through online fundraising. This exchange and engagement “that is exchanged is the basis of relationship and trust.”. Racicot, Erika. "The Flock to Social Media | Stanford Social Innovation Review."Stanford Social Innovation Review: Informing and Inspiring Leaders of Social Change. N.p., 20 Jan. 2013. Web. 26 Mar. 2013. <http://www.ssireview.org/blog/entry/the_floAccording to Julie Dixen & Denis Keynes (Standford Social Review), refer to Social Media’s influence as a potential “shifting paradigm” in fundraising methodology. From the “pyramid donor model” to the “vortex model” which can be founding in Appendix A. Social Media has opened up so many touch points to the organization, it allows a donor to “be engaged at different entry points and to move easily between them during the life cycle of his engagement e.g York Universty -Lifetimevalue
