Lessons Learned fromBootstrapping                                              @lizprcA look back at LiquidPlanner’s journ...
Online Project Management SoftwareSeattle-based start-upFounded in 20071200+ Corporate Customers50 Countries20 PeopleProfi...
My Background   Lesson: ignorance is bliss
a really greatTwo Guys and an Idea
Forming theBandLesson: who youwork with matters
Taking ona BIG   , Stale,CROWDED MarketLesson:Be differentand disruptstatus quo
 Honesty and transparencyPrinciples                Innovation as differentiator     are                  Play the long ...
Founders, Angels, Advisors – oh my!Lesson: stay lean, focus on solving a meaningful problem
Going to Market Lesson: it’s a lifestyle, not an event
Building a Customer-Focused Organization  Lesson: the customers are the rock stars (not you)
Building a Customer-Focused Organization           People      Tools       Repeatable Processes   Lesson: Be loose with id...
Product Reinvention   5 laws      of                                      Lean StartupSocial Project                      ...
Sprint 13Summer 2008Ugly baby.
Sprint 38  NowSexy.
Business Model Lessons1. Make a good product that solves a problem2. Use a subscription model3. Price the product so that ...
Hitting Key Milestones                   and celebrating them with the teamFirst paid customerFirst raving fanFirst $100k ...
Scaling     #1 challenge:    managing growthShifting focus from research to growthPeaceful transition of rolesInvesting pr...
Q&A      @LiquidPlanner or @lizprc      facebook.com/LiquidPlanner      linkedin.com/company/LiquidPlanner
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Lessons Learned from Bootstrapping

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Follow LiquidPlanner's journey from the early days to profitability.

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Lessons Learned from Bootstrapping

  1. 1. Lessons Learned fromBootstrapping @lizprcA look back at LiquidPlanner’s journey Liz Pearce, CEOfrom inception to profitability
  2. 2. Online Project Management SoftwareSeattle-based start-upFounded in 20071200+ Corporate Customers50 Countries20 PeopleProfitable and Growing 2
  3. 3. My Background Lesson: ignorance is bliss
  4. 4. a really greatTwo Guys and an Idea
  5. 5. Forming theBandLesson: who youwork with matters
  6. 6. Taking ona BIG , Stale,CROWDED MarketLesson:Be differentand disruptstatus quo
  7. 7.  Honesty and transparencyPrinciples  Innovation as differentiator are  Play the long gamePriceless  Always be learning  Priority-based executionLesson: it‘s a marathon, not a sprint - do the right thing
  8. 8. Founders, Angels, Advisors – oh my!Lesson: stay lean, focus on solving a meaningful problem
  9. 9. Going to Market Lesson: it’s a lifestyle, not an event
  10. 10. Building a Customer-Focused Organization Lesson: the customers are the rock stars (not you)
  11. 11. Building a Customer-Focused Organization People Tools Repeatable Processes Lesson: Be loose with ideas & disciplined in operations.
  12. 12. Product Reinvention 5 laws of Lean StartupSocial Project MethodologyManagement Design Quality Obsession Obsession Image credit Eric Ries / The Lean Startup
  13. 13. Sprint 13Summer 2008Ugly baby.
  14. 14. Sprint 38 NowSexy.
  15. 15. Business Model Lessons1. Make a good product that solves a problem2. Use a subscription model3. Price the product so that it makes a profit4. Make it easy to buy5. Keep people happy
  16. 16. Hitting Key Milestones and celebrating them with the teamFirst paid customerFirst raving fanFirst $100k revenue monthBecoming cash flow positiveFirst $1M yearBecoming profitableFirst $250k revenue monthBest workplaces award
  17. 17. Scaling #1 challenge: managing growthShifting focus from research to growthPeaceful transition of rolesInvesting profitsEvaluating growth fundingMoving & hiring!!
  18. 18. Q&A @LiquidPlanner or @lizprc facebook.com/LiquidPlanner linkedin.com/company/LiquidPlanner

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