The Future of Social Data and Social Media

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presented by John Milinovich and Andreas Weigend at the IEG Advanced Analytics and Big Data Innovation Forum on April 25, 2012 in San Francisco. For more information please visit http://www.socialdatalab.com

Technology Business

The Future of Social Data
and Social Media

John Milinovich Andreas Weigend
@jmilinovich @aweigend

SOCIAL MEDIA v SOCIAL DATA

SHARING v COLLECTING

SOCIAL DATA:
Sharing v Connection
Reputation
Graph ‘Nodes’

MINDSET:
Company  Customer Centric
New Business Equations
Traditional BI  CI

IDENTITY:
Attributes to Relationships
Enables Self-Expression
Enables Better Decisions

CONNECTION
Conscious to Constant Sharing
Everything On
Contextual Awareness

MARKETING:
Conversations as Markets
Segmentation  Individuals

NEW FRAMEWORKS:
The New ABC
2+2 C’s of Social Data
Commerce/Content 
Context/Connection

INSIGHTS, INSULTS, OR QUESTIONS?

youtube/socialdatarevolution
facebook/socialdatarevolution

@aweigend
@jmilinovich

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The Future of Social Data and Social Media

1. The Future of Social Data and Social Media John Milinovich Andreas Weigend @jmilinovich @aweigend

2. SOCIAL MEDIA v SOCIAL DATA SHARING v COLLECTING

3. SOCIAL DATA: Sharing v Connection Reputation Graph ‘Nodes’ MINDSET: Company  Customer Centric New Business Equations Traditional BI  CI

4. IDENTITY: Attributes to Relationships Enables Self-Expression Enables Better Decisions CONNECTION Conscious to Constant Sharing Everything On Contextual Awareness

5. {A conversation on Social Data}

6. MARKETING: Conversations as Markets Segmentation  Individuals NEW FRAMEWORKS: The New ABC 2+2 C’s of Social Data Commerce/Content  Context/Connection

7. INSIGHTS, INSULTS, OR QUESTIONS? youtube/socialdatarevolution facebook/socialdatarevolution @aweigend @jmilinovich

The Future of Social Data and Social Media

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