John Cassidy is a senior business development professional within the digital media and B2B publishing space. He has over 15 years of experience in roles involving sales, marketing, partnerships, and management. His career includes positions at DMGT, Reed Elsevier, Thomson Reuters, and as an independent consultant. He is currently seeking full-time opportunities and has a proven track record of achieving sales targets.

1. CV. John Cassidy
57 Erith Road - Upper Belvedere – Kent - DA17 6HF
Tel 07742 304126
cassidy_1@btinternet.com http://uk.linkedin.com/pub/john-cassidy/11/842/506
Commuting time to Central London – 45 Minutes
A senior business development, marketing, new business sales and strategic partnership &
alliance professional, within the digital media and B2B professional publishing space.
Experienced in management, sales, marketing, desk research, business planning, P&L,
content negotiation & public relations. Adept at working within a team environment or stand-
alone role. A sales professional by nature, whose skills have developed to embrace
management, marketing & business development. CAM & CIM Qualified. Current engaged
under FTC’s - Also considering permanent positions.
Career History - 2009 to current date
Business Development& Strategic Partnership Consultant.
Fixed term contracts - Assignments Include:
o DueDil Ltd. Ad-hoc Deskresearch&new markets consultant. Sept to Feb 2015
o IDC (International Data Corp) – Business Development Consultant. FTCJan 2014 to July 2014. Achieving
new business sales of £80k
o TrinityMirrorDigitalRecruitment – Business Development Consultant. FTCJan 2013 to May2013. Achieving
new business sales of £40kwith £90k pipeline.
o Toluna – Partnership Consultant – Alliance Consultant. FTCJune 2011 to Feb 2012
o Innovantage – Partnership Consultant. FTC- 3 months assignment
o Columbus Travel Media – Content Licensing Consultant/Development of B2B products. 6 month FTC
assignment
o GTI Media – Target Jobs – Partnership &Alliance Consultant. 3 month FTCassignment
Permanent Roles
Previous Role–Feb 2006 to Feb 2009
DMGT - Jobsite.co.uk – Operations Director – Conkers.net
o Day to day management of the sales, technical and customer supports teams
o Creation & implementation of the sales & marketing strategy
o Management of the product development strategy
Previous Role - Nov 2002 to Nov 2005
Reed Elsevier group Plc - Totaljobs.com – Head of Alliances & B2B PR
o Development, implementation & management of the alliance strategy
o Day to day management of internal &external content providers and partnerships
o Development of future partnership model
o Management of external PR agency
o Management of specialist sector job boards – Jobability.com and lawmoves.co.uk
PreviousRole – Mar 1998 to Oct 2002
Reed Elsevier group Plc – LEXIS-NEXIS – European Channel Manager
o Development of the European channelsales strategy
o Identification, acquisition and management of target partners
o Project &product management of UK’s first PAYG businessinformation service
o Development of content licensing & syndication strategy
Previous Role – June1994 to Jan 1998

2. Thomson Reuters Plc – Role 1 – New Business Account Manager – Business Information
Products
o Introduction of the UK’s premier, windows based business information and news service
o Telesales and face to face account management – media sector
o 10 times winner of ‘Best Salesperson’ of the month
Thomson Reuters Plc – Role 2 – Senior Marketing Executive
o Project management of business information events &exhibitions
o Assisting in content licensing agreements &negotiations
o Research and presentationof competitors products and pricing strategies
Previous Role – May 1988 to 1991 and 1992 to Apr 1994
Metropolis Advertising Agency – National New Business Account Manager – Commercial
Property
o Identification of new business prospects via telemarketing
o Face to face presentations of Metropolis creative services
o Closing new businessopportunities
o Execution &follow-up of direct mail campaigns
Previous Junior & Student roles
o Metropolitan Police Office – Scotland Yard – Clerical Assistant
o Saunders Sobell Solicitors – Outdoor Clerk
o Eaglemoss Publishing – SubscriptionsExecutive
o Central Casting – TV & FilmExtra
o BUTLINS REDCOAT– Bognor Regis
o International Weekends – Tour Rep
Education & Training
St Pauls – London
6 GCE’s - English, History, Geography, Maths, Art, Religious Education.
Orpington College
3 GCE A ‘Lev els – English Language & Literature, History ofArt, Theatre Studies.
London Southbank University
Chartered Institute ofMarketingDiploma
Martran College& Central London College
CAM - Communications Advertising& MarketingFoundationCert& Diploma Course – 6 Passes
Reuters News Agency
Project ManagementDiploma
LDL
Certificate in Professional Account Management
Interests
o Charlton Athletic Football Club - Season Ticket Holder
o Film & TV Production
o DIY Enthusiast
o Period Conserv ationist/Antique furniture & collectables
o Musician
British Passport &Full Driving License