2. The Customer Journey
(Path To Purchase)
Awareness
Interest
Desire
Action
Purchase
Purchase
-------------------------------------------------------------------------Support
Loyalty
Advocacy
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3. Digital Landscape in the Philippines
• Internet Users
• Mobile Users
• Smartphone Users
9 Million
or 9% of total population
Over 100 Million
or 104% of total population
15 Million
or 15% of total population
Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines )
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norelyn@fmi.com.ph
4. Social Media Stats
Facebook Users
Global
1.27 Billion
Philippines
33 Million
Top 5 Countries
1. US
159 Million
2. Brazil
71.7 Million
3. India
63.9 Million
4. Indonesia
47.9 Million
5. Mexico
42.4 Million
Sources: Facebook Country Stats; www.quintly.com/blog
www.fmi.com.ph
norelyn@fmi.com.ph
5. Social Media Stats
Twitter Users
Global
1 Billion
Philippines
9.5 Million
Top 5 Countries
1. China
36 Million
2. India
33 Million
3. US
23 Million
4. Brazil
20 Million
5. Mexico
12 Million
Sources: www.venturebeat.com; www.inquirer.net
www.fmi.com.ph
norelyn@fmi.com.ph
6. Social Media Stats
Linked In Users
Global
227 Million
Philippines
1 Million
Top 5 Countries
1. US
93 Million
2. India
24 Million
3. Brazil
16 Million
4. UK
47.9 Million
5. Canada
9 Million
Sources: www.socialbakers.com; www.expandedramblings.com
www.fmi.com.ph
norelyn@fmi.com.ph
7. Social Media Stats
Youtube Users
Global
1 Billion
Philippines
9.7 Million
Top 5 Countries
1. US
195 Million
2. India
82 Million
3. Japan
47 Million
4. Russia
38 Million
5. Germany
37 Million
Sources: www.socialbakers.com; www.effectivemeasure.com/philippines
www.fmi.com.ph
norelyn@fmi.com.ph
8. The Trends in the #SocialMedia
Market
Social Media Tools and Campaign
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16. #important #takeaways
• Facebook Advertising™ emphasizes the true
essence of social marketing in the internet
• Facebook Business™ gives us the opportunity to
reach 1.25 Billion users worldwide
• Facebook Pages™ help businesses and private
individuals build their own social brand
• Facebook Apps™ promise opportunities to
improve the social market reach of businesses
• Facebook is still believed to be a developing and
expanding market
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norelyn@fmi.com.ph
17. #campaigns & #insights
•
•
•
•
•
How To Do Facebook Campaigns
Types of Facebook Advertising
Tracking Your Facebook Campaigns
What Facebook Insights Look Like
My Personal Tips
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norelyn@fmi.com.ph
25. • Twitter extended its media reach
through Vine
• Twitter launched media.twitter.com
which showcases comprehensive
reports and resources as a business
and as a media tool
• Twitter has been a tool to gather
mass data for real time studies in
health, stock market forecast,
language evolution and people’s
emotion
• Twitter now claimed to have at least
241 million monthly active users
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26. Most Followed In Twitter Beside
#JustinBieber
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27. Twitter As A Market
• Your market can find you in real time
• Twitter is an effective word-of-mouth market
referrer
• You can always take advantage of the trends
• People here are always hungry for attention
• There are people who will always believe
what you say
• Your wit can give you buyers and followers
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norelyn@fmi.com.ph
31. When Flickr Hit The Internet
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32. #bullseye market share
•
•
•
•
8 Billion Photos
87 Million Users
3.5 Million New Images Daily
Still one of preferred image storage for
photographers beside Photobucket
• Flickr for Windows 7 and Windows Phone 7
• Flickr allows it’s user to decide for the
features they want for the service
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norelyn@fmi.com.ph
48. Where All Viral Image Come And Go
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49. • You can go with the trend and be noticed
• You’re basically doing a digital word-of-mouth
marketing
• 70% of users in social media are gullible, take
advantage of it
• Not all viral contents in social media are
natural
• More likes, followers or shares don’t always
suggest it’s worthy.
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