1. Joel Zucker
South Pasadena / 323-552-9825 / joel@zuck.com / https://www.linkedin.com/in/joelzucker
Technical Lead & Project Manager
Software Development / Implementation / Business Needs Assessment
Technology / Learning / Health Care / Beauty / Education / Gaming / Retail / Finance / Communications
Over 10 years in technology as Software Developer, Technical Lead and Project Management Professional
coordinating all aspects of information technology directing teams through all software development phases from
requirements gathering to analysis to design, development, testing, implementation, and support. Adept at
identifying opportunities, analyzing operations, and developing winning solutions within tight deadlines and under
budget.
● Increased revenuesfrom $5 to $20M by directing development and implementation of integrated suite of
client tracking tools used by global sales team.
● Coordinated projects with budgets up to $300,000 responsible for integration of in-house marketing and
programming teams,and 3rd
-party Developers achieving technical milestones and delivery of final product.
● Generated millions ofdollars ofgrant funding leading software developers and interface designers in
implementation of learning technology research.
● Managed team of software developers and interface designers for implementation of web-based learning
suites featured on CBS The Early Show, The NewYork Times,and many other publications.
● Managed support and training for over 100 employees.
ProfessionalExperience
Insight Learning Technologies, Inc., Los Angeles, CA. 2005 – Present
UCLA,Los Angeles, CA.
Application Developer / Technical ProjectManager
Hands-on manager of a multifaceted team of developers and designers bringing proven learning techniques and
technologies to market. Involved in all aspects of software development, testing, and implementation of web-based
e-commerce learning portal with applications in varied industries and organizations such as K12 education, UCLA
School of Medicine, US Army military medics, Department of Defense,and the general public.
● Managed team of software developers and interface designers for implementation of web-based learning
suites featured on CBS The Early Show, The New York Times, and many other publications.
● Managed the creation, development, and implementation of learning applications in a Lamp development
environment resulting in quick to market applications in an e-comm environment across varied industries.
● Assessed business needs and defined migration & business plans, and hardware specifications to keep pace
with rapidly changing technology industry saving both time and money.
● Utilized Cognitive Science methods and theories in design and development resulting in the creation of
new applications and technological teaching techniques used to enhance product features.
● Developed company web-based reporting suite and implemented an xAPI (Experience API) based on a
REST Architecture style for delivering performance data to 3rd
party partners in industry standard format.
● Responsible for the technical design of experiments featured in many published papers, and advancing
knowledge in the learning domain.
● Managed software developers and interface designers for implementation of learning technology research
that generated millions of dollars in grant funding.
● Mentored graduates and undergraduates in experiment design.
SchoolPro, Inc. / Record Keeping Technologies, Inc., Santa Monica, CA. 2003 – 2005
Technical Project / Technical Sales

2. Managed implementation of web-based applications involved in Pension Plan Management and School
Administration. Pension Plan application tracked over $70M of assets. The application included gateway interfaces
for Pension Plan providers and advisors, companies, and end-user employees.
● Conducted discovery interviews directly with clients to determine and interpret needs and development
requirements. Formulated requirements specification for development staff and managed projects.
● Main contact for all corporate client communications (Sales, Tech Support, Product Enhancements).
YaYa,LLC, Los Angeles, CA (contract) 2002 - 2003
Technical Liaison / JSP Application Developer
Managing development of advergaming applications along with data collection and reporting technology, for large
global corporate customers including: Nike, Chrysler, Jeep, Honda, Pepsi, AT&T, and Dodge. Managed the
integration of in-house development and 3rd
-party out-sourced development achieving technical milestones for
budgets up to $300,000.
● Technical liaison between internal and external developers, corporate executives, marketing and clients.
● Coordinated outsourced and internal development for full life-cycle software development.
● Technical advisor for all functional and design documentation during project discovery phase.
● Wrote and managed java servlet specifications.
● Developed and implemented training program for business partners and customers.
Additional Experience
Technology Director / Software Engineer Lava 2140, Los Angeles, CA
Interactive mobile applications. Designed and deployed a web-based portal interface for mobile data delivery
customization resulting in a new avenue of revenue generation for cellular carriers. Responsible for competitive
analysis and 3rd
party partner product analysis.
Technology Director / Software Engineer Web Atlas, Los Angeles, CA
Domain name registrar for the expanding gTLDs and founding member of the Council of Registrars
IT Director Christal Companies, Inc., Los Angeles, CA
Developed and implemented full customer tracking and reporting system for a multi-tiered multi-organizational
model that helped increase revenuesfrom $5 to $20 million. Established user training policies and implemented
training procedures saving both time and money in bring sales staff up to speed. Managed and Developed e-
commerce website for sale of retail products
Education & Training University of California, Los Angeles, CA
Bachelor ofScience, Cognitive Science (Psychology / Artificial Intelligence / Ergonomics)
● Specialization in Computing with Emphasis in the Physiological Constructs & Processes of the Brain
Atlassian University
● Confluence 5
● Jira 6 (User & Administration)
● Jira Agile 6
Systems Analysis and Design Certificate UCLA Extension
Relational Database Management Certificate UCLA Extension
SpecializedSkills
Learning Over 10 years in learning research and learning technology
Network Over 10 years experience in networking and unix administration. Detailed knowledge of DNS.
TechnicalSkills

3. Executive Business Strategic Planning / Negotiations / Team Leadership
Software SDLC / Project Planning / Specification Development / Quality Assurance / User Interface Design
Development Lamp / REST API Architecture
Languages PHP / Perl/ JavaScript / HTML5 / SQL / XML / JAVA / and others…
Databases MySQL / Oracle 8 / Sybase SQL / Postgres / Microsoft Access
Publications/Papers
● Kellman, P. J.,Massey,C., Roth, Z., Burke, T., Zucker, J., Saw,A., Aguero, K. E., & Wise, J. A. (2008).
Perceptual learning and the technology ofexpertise: Studies in fraction learning and algebra [Special
issue on cognition and technology]. Pragmatics & Cognition, 16(2), 356-405.
● Son, J., Massey,C., Roth, Z., Longmire, W., Burke, T., Zucker, J., & Kellman, P. (2008). Perceptual
learning in mathematics education. In B. C. Love,K. MacRae,& V. M. Sloutsky (Eds.), Proceedings of
the 30th Annual Conference of the Cognitive Science Society (p. 2366). Austin, TX: Cognitive Science
Society.
Acknowledgements
● Thai, K. P.,Krasne,S., & Kellman, P. J. (2015). Adaptive perceptual learning in electrocardiography:
The synergy ofpassive and active classification. Proceedings of the 37th Annual Conference of the
Cognitive Science Society. Austin, TX: Cognitive Science Society.
● Bufford, C. A., Mettler, E., Geller, E. H., & Kellman, P. J. (2014). The psychophysics ofalgebra
expertise: Mathematics perceptual learning interventions produce durable encoding changes. In P.
Bellow, M. Guarini, M. McShane,& B. Scassellati (Eds.), Proceedings of the 36th Annual Conference of
the Cognitive Science Society (pp. 272-277). Austin, TX: Cognitive Science Society.
● Krasne,S., Hillman, J. D.,Kellman, P. J. & Drake,T. A. (2013). Applying perceptual and adaptive
learning techniques for teaching introductory histopathology. Journalof Pathology Informatics, 4, 34-
41.
● Mettler, E.,Massey, C.,& Kellman, P. J. (2011) Improving adaptive learning technology through the
use ofresponse times. In L. Carlson, C. Holscher, & T. Shipley (Eds.), Proceedings of the 33rd Annual
Conference of the Cognitive Science Society (pp. 2532-2537). Boston, MA: Cognitive Science Society.
● Massey,C. M., Kellman, P. J.,Roth, Z., & Burke, T. (2010). Perceptual learning and adaptive learning
technology: Developing newapproaches to mathematics learning in the classroom. In N. L. Stein
(Ed.), Developmental and learning sciences go to school: Implications for education. New York: Taylor &
Francis.
● Kellman, P. J.,Massey,C. M., & Son, J. Y. (2010). Perceptual learning modules in mathematics:
Enhancing students' pattern recognition, structure extraction,and fluency. [Special issue on
perceptual learning]. Topics in Cognitive Science, 2(2), 285-305.
Joel Zucker 323-552-9825 / joel@zuck.com