1. High5 Fashion Corporation I 545 Eighth Avenue • Suite 401 • New York, NY 10018 I 212.560.5355 (W) • 212.560.5354 (F)
Our Virtues
Humanity has overcome its obstacles through inspiration and motivation. High 5 believes it is essential to
embrace goodness, strong values, and great virtues. Our virtues include Honor, Love, Courage, Wisdom and
Trust. We hope that our five virtues will inspire and motivate you to overcome your obstacles and live in
peace and harmony.
Our Brand
The High5 brand embraces a stylish design inspired by our virtues, emphasizing a mix of cutting edge
style; artistic silhouettes, with an exquisite attention to detail, high quality fabrics and a tailored fit for the
socially conscious man and woman who live the premium lifestyle.
Our Story
High5 Fashion was conceived by Joel Yeghen, a successful entrepreneur who grew up surrounded by
apparel designers, manufacturers and the retail industry. In his formative years, his DNA was molded with
one goal in mind, the creation of his own line. Lacking the inspiration to fulfill his destiny, Joel’s talents
drove his successes in other professional endeavors. In the summer of 2007, for the first time, Joel found
himself isolated and (engulfed) in a series of disappointing events both personal and professional. As he
examined his circumstances, he realized that he had lost his direction. He realized, (as many others have),
that life is a blessing and altered his environment and priorities to reflect his new perspective. Intent on
surrounding himself with positivism and goodness, Joel searched for something symbolic, to incorporate
into his life. A trend setter in his own right, Joel turned his own fortune around and found the inspiration
for his destiny.
Our Inspiration
Our inspirational symbol sometimes takes its form among intricately carved golden charms worn on
bracelets or necklaces. Other times it lies hidden in unsuspecting places. Often, it is found on silver key
chains, or even used in architectural designs. Many times hidden symbols are secretly woven between the
lines. It is the number 5, and for many generations, in many places around the world it has been worn as
a spiritual shield. It is the symbol that embraces the guiding principles of our inspiration. High5 resides
amidst what seems to be a simple hand. Five fingers designed so perfectly – each a different size, each best
suited for a different purpose, and yet together they become a powerful entity. At times it is strong and
firm pushing away the unwanted. At times it is gentle, reassuring and welcoming. The High5 hand speaks its
own language, one that represents your virtues. When you have nothing to say wear High5 with Confidence.

2. High5 Fashion Corporation I 545 Eighth Avenue • Suite 401 • New York, NY 10018 I 212.560.5355 (W) • 212.560.5354 (F)
Our Mission
Our mission is to build a world renowned luxury apparel and accessory brand that shares its passion for
virtue and a fortune. It is also to create a revolution in the apparel industry where the clothes you wear
represent positive virtues, instill confidence and serve your image.
Our Culture
Our guiding virtues define our corporate culture. We are an informal corporation that places a premium
on honesty, confidence and collaboration. We promote doing good for people and doing right by people.
Our policies are environmentally friendly. We mandate a zero tolerance policy against child labor and other
human labor violations. We are philanthropic and donate a percentage of our proceeds to charities. We
encourage and sponsor our staff to volunteer their time to support charitable organizations. We believe
that it is as important to take pride in one’s work as it is to make a profit and we will continue to strive to
set be the benchmark as a socially responsible business.
Collections
High5 Men’s Virtue Collection
High5 Men’s Polo’s
High5 Men’s Active Wear
High5 Women’s Virtue Collection
High5 Women’s Polo’s
High5 Women’s Active Wear
High5 Hat Collection
Deliveries
Two Season per year
Retail Price Points
Men’s Tops $78 - $350
Men’s Active Wear $150 - $400
Women’s Tops $78 - $350
Women’s Active Wear $150 - $400
High5 Hats $50-$90

3. High5 Fashion Corporation I 545 Eighth Avenue • Suite 401 • New York, NY 10018 I 212.560.5355 (W) • 212.560.5354 (F)
Contacts:
Company Principals
Joel Yeghen
CEO and Creative Force
jyeghen@high5fashion.com
Marketing
Edward Shenker
President
eshenker@high5fashion.com
Production
Josh Sasson
Chief Operating Officer
jsasson@high5fashion.com
Public Relations
Marcella Guarino
Executive Vice President of Business Relations
mguarino@high5fashion.com
Sales
Leslie Petrosino
Director of Sales
lpetrosino@high5fashion.com
Design
Rachel Zorel
Creative Director
rzorel@high5fashion.com