Coca Cola Essence Festival Usage Report

1. 2017
2017 Coca-Cola Essence Festival

2. BRIGHTBOX INC. © 2015
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones
• Security: 6 chambers with fast charging up to 2.7 amp
• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity
• Accessibility: mag stripe cards, secure pin code QR code or RFID
• Privacy: PCI compliant, encrypted card reader, no data connection
• Certification: UL, CE, FCC and RoHS compliant
• Service & Support: 24/7 phone and remote support
• Remote Management: real-time visibility into units, reporting on usage, device
type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience.
Experiential Planners and Brands want reliable elegance worthy
of their reputation. Brightbox provides:

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BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
Summary
Pop Cultural Festival
New Orleans, Louisiana June 29-July 2 2017
Agency Event Xperts Deployment
eventxperts.com
Attendance of approximately 90,000 between the Superdome and Convention Center activations
.
Charging Stations
Client

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BRIGHTBOX INC. © 2017
SELECTED SECURE KEY: PIN CODE
Cell Phone
Plus
5 Digit Code
Universal: Developed as secure alternative to bank cards and other asset-based keys
Highly Secure: Each user creates 2 secure pin codes (one masked) for chamber access
Reliable: We require unique pin codes to prevent duplication, while capturing remote verifiable
data points (like SMS number), for complete reliability

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MEDIA
CUSTOM PANELS IN 4 BEVERAGE FLAVORS

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MEDIA
SLIDESHOW

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EVENT USAGE
Effective Social Media Standee Interactive Engagement
Click here for video recap of Essence Festival

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BRIGHTBOX INC. © 2017
A COMPLETE EVENT ENGAGEMENT EXPERIENCE

9. BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role
in how users interact with brands using their
mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security,
minimizing liability for sponsors, and enabling an "always on" mobile user
experience
2. Influences purchase decisions with magnified brand exposure and
increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides
consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to
manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides
usage and data reporting and customer acquisition features, so that sponsors
can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of
social media hashtags, screen names, and promotions. Keeping guests charged
will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:

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Data Collection
ASK QUESTIONS AND GAIN NEW CUSTOMERS
We can enable product offers, polling/surveys and on-screen acquisition of consumer data.
The example below shows how to leverage Brightbox to capture both consumer
email address, name, their age group, and how we could drive volume growth.

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USAGE
USAGE REPORT - 06.29.17-07.02.17
EVENT XPERTS - COKE
Report time: 10:10 on 04 Jul 2017
567USES
34MIN
AVG. SESSION
35AVG. DAILY USE/UNIT
503UNIQUE USERS
1.51KTOTAL IMPRESSIONS
571LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 186
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................567
SESSION LENGTHS
UNDER 15 MIN............................................................................29%
15-30 MIN..................................................................................27%
30-60 MIN..................................................................................28%
60-90 MIN..................................................................................10%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 1 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 1
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 0 0 2
10:00 0 0 0 0 2 1 4
11:00 0 0 0 0 5 14 6
12:00 0 0 0 0 7 14 12
13:00 0 0 0 0 8 31 27
14:00 0 0 0 0 24 30 26
15:00 0 0 0 0 22 20 20
16:00 0 0 0 0 31 34 28
17:00 0 0 0 0 32 36 37
18:00 0 0 0 0 28 30 31
19:00 0 0 0 1 0 3 0
20:00 0 0 0 1 0 0 0
Survey Feature Recap:
67% of users entered free survey ( had option to skip entire survey)
338 Registrations
Only 20 guests skipped a question
83 Guests opted out of an email newsletter
255 Opted yes to the newsletter ( Over 50% of users )
Usage Analytics
1,51k impressions with the screen
64 guests used devices more than once

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ANALYTICS503UNIQUE USERS
1.51KTOTAL IMPRESSIONS
571LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 186
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................567
SESSION LENGTHS
UNDER 15 MIN............................................................................29%
15-30 MIN..................................................................................27%
30-60 MIN..................................................................................28%
60-90 MIN..................................................................................10%
OVER 90 MIN................................................................................7%
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 0 0 2
10:00 0 0 0 0 2 1 4
11:00 0 0 0 0 5 14 6
12:00 0 0 0 0 7 14 12
13:00 0 0 0 0 8 31 27
14:00 0 0 0 0 24 30 26
15:00 0 0 0 0 22 20 20
16:00 0 0 0 0 31 34 28
17:00 0 0 0 0 32 36 37
18:00 0 0 0 0 28 30 31
19:00 0 0 0 1 0 3 0
20:00 0 0 0 1 0 0 0
21:00 0 0 0 1 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2017 - JULY 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES REVENUE
COKE 725:ESSENCE4 36.8 147 $0.00
COKE 713:ESSENCE3 34.0 136 $0.00
COKE 1201:ESSENCE2 38.0 152 $0.00
COKE 1491:ESSENCE1 33.0 132 $0.00
TOTALS 4 Units 567 Uses $0.00
Usage Time:
56% of use was under 30 mins
Usage indicates that majority of guests stayed in the
immediate activation area
( Perfect booth dwell time is anything above 50% )
means Coca-Cola did an amazing job with booth activation,
activities, and keeping the attention of guests
USAGE REPORT - 06.29.17-07.02.17
EVENT XPERTS - COKE
Report time: 10:10 on 04 Jul 2017
567USES
34MIN
AVG. SESSION
35AVG. DAILY USE/UNIT
503UNIQUE USERS
1.51KTOTAL IMPRESSIONS
571LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 186
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................567
SESSION LENGTHS
UNDER 15 MIN............................................................................29%
15-30 MIN..................................................................................27%
30-60 MIN..................................................................................28%
60-90 MIN..................................................................................10%
OVER 90 MIN................................................................................7%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 1 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 1
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 0 0 2
10:00 0 0 0 0 2 1 4
11:00 0 0 0 0 5 14 6
12:00 0 0 0 0 7 14 12
13:00 0 0 0 0 8 31 27
14:00 0 0 0 0 24 30 26
15:00 0 0 0 0 22 20 20
16:00 0 0 0 0 31 34 28
17:00 0 0 0 0 32 36 37
18:00 0 0 0 0 28 30 31
19:00 0 0 0 1 0 3 0
20:00 0 0 0 1 0 0 0
21:00 0 0 0 1 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2017 - JULY 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES REVENUE
COKE 725:ESSENCE4 36.8 147 $0.00
COKE 713:ESSENCE3 34.0 136 $0.00
COKE 1201:ESSENCE2 38.0 152 $0.00
COKE 1491:ESSENCE1 33.0 132 $0.00
TOTALS 4 Units 567 Uses $0.00
Heat Map:
3pm to 6pm had highest activity
186 times kiosks were at capacity
567USES
34MIN
AVG. SESSION
35AVG. DAILY USE/UNIT
503UNIQUE USERS
1.51KTOTAL IMPRESSIONS
571LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 186
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................567
SESSION LENGTHS
UNDER 15 MIN............................................................................29%
15-30 MIN..................................................................................27%
30-60 MIN..................................................................................28%
60-90 MIN..................................................................................10%
OVER 90 MIN................................................................................7%
00:00 0 0 0
01:00 0 0 0
02:00 0 0 0
03:00 0 0 0
04:00 0 0 0
05:00 0 0 0
06:00 0 0 0
07:00 0 0 0
08:00 0 0 0
09:00 0 0 0
10:00 0 0 0
11:00 0 0 0
12:00 0 0 0
13:00 0 0 0
14:00 0 0 0
15:00 0 0 0
16:00 0 0 0
17:00 0 0 0
18:00 0 0 0
19:00 0 0 0
20:00 0 0 0
21:00 0 0 0
22:00 0 0 0
23:00 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2017 - JULY 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
COKE 725:ESSENCE4 36.8 147
COKE 713:ESSENCE3 34.0 136
COKE 1201:ESSENCE2 38.0 152
COKE 1491:ESSENCE1 33.0 132
TOTALS 4 Units 567 Uses

13. Data
BRIGHTBOX INC. © 2017
Devices Charged30MIN
AVERAGE LENGTH
20UNMET
1446TOTAL MINUTES
03:00 0 0.0%
04:00 0 0.0%
05:00 0 0.0%
06:00 0 0.0%
07:00 0 0.0%
08:00 0 0.0%
09:00 0 0.0%
10:00 2 16.7%
11:00 6 35.0%
12:00 6 70.8%
13:00 5 35.3%
14:00 7 47.5%
15:00 7 70.8%
16:00 10 50.0%
17:00 11 49.4%
18:00 7 26.1%
19:00 0 0.0%
20:00 0 0.0%
21:00 0 0.0%
22:00 0 0.0%
23:00 0 0.0%
AVG. 2.5 24.1%
00:00 - 05:59
00 01 02 03 04 05
06:00 - 11:59
06 07 08 09 10 11
12:00 - 17:59
12 13 14 15 16 17
18:00 - 23:59
18 19 20 21 22 23
1 12%
2 15%
3 20%
4 21%
5 20%
6 13%
musb lightning Unknown 30pin usbcUnprocessed Uses: 2
NOTE: This is a daily usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used to
generate the report. Numbers may differ from official financial and usage statements.
50% of users had IPhone 5 and above
41% Micro USB Phone
4% charged a battery or mobile device ( earpiece, camera battery, etc. )
3% used USB-C charger
2% used IPhone 4
38MIN
AVERAGE LENGTH
1UNMET
1200TOTAL MINUTES
04:00 0
05:00 0
06:00 0
07:00 0
08:00 0
09:00 1
10:00 4
11:00 2
12:00 1
13:00 4
14:00 9
15:00 7
16:00 5
17:00 8
18:00 4
19:00 0
20:00 0
21:00 0
22:00 0
23:00 0
AVG. 1.9
00:00 - 05:59
00 01 02 03 04 05
06:00 - 11:59
06 07 08 09 10 11
12:00 - 17:59
12 13 14 15 16 17
18:00 - 23:59
18 19 20 21 22 23
1 16%
2 13%
3 9%
4 20%
5 12%
6 12%
musb lightning Unknown 30pin usbcUnprocessed Uses: 0
NOTE: This is a daily usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used to
generate the report. Numbers may differ from official financial and usage statements.

14. BRIGHTBOX INC. © 2015
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