Star Wars Celebration Orlando with Pin Code and SMS

1. Star Wars Celebration
ReedPop 2017 Usage Study
BRIGHTBOX INC. © 2017

2. • Versatile: works with 99% of smartphones
• Ease of Use: simple and user-friendly kiosk interface
• Accessibility: key options: secure pin code, mag-stripe or RFID
• Physical Security: 6 strong chambers with fast charging up to 2.7 amp
• Digital Security: no data connection, PCI compliant, encrypted kiosk connection
• Adaptability: complimentary or paid amenity, available in different physical formats
• Certification: UL, CE, ETL, FCC and RoHS listed or compliant; 3rd party pen-tested
• Service & Support: 24/7 phone & real-time remote support
• Remote Management: kiosk connection to its support platform; web portals for
fleet and ad content management, and for usage, impressions and audience data
The smartphone charging amenity must be intelligent, reliable,
convenient, and trustworthy. Brightbox provides a kiosk,
supported by a remote management platform, with:
THE SOLUTION
BRIGHTBOX INC. © 2017
INTELLIGENT CHARGING MADE SIMPLE

3. 2017 USAGE LOBBY ReedPop
MONTHLY USAGE REPORT - APRIL 2017
BRIGHTBOX EVENTS - SWCO
Report time: 20:27 on 19 Apr 2017
271USES
51MIN
AVG. SESSION
10AVG. DAILY USE/UNIT
212UNIQUE USERS
884TOTAL IMPRESSIONS
274LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 243
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................271
SESSION LENGTHS
UNDER 15 MIN............................................................................27%
15-30 MIN..................................................................................22%
30-60 MIN..................................................................................24%
60-90 MIN..................................................................................12%
OVER 90 MIN..............................................................................16%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 1 1 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 1 2 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 1 0 0
07:00 0 0 0 0 3 0 1
08:00 0 0 0 0 4 0 1
09:00 0 0 0 0 8 0 3
10:00 0 0 0 0 3 6 2
11:00 0 0 0 0 5 5 3
12:00 0 0 0 0 22 6 3
13:00 0 0 0 2 13 14 1
14:00 0 0 0 6 21 10 1
15:00 0 0 0 1 19 14 2
16:00 0 0 0 6 15 19 1
17:00 0 0 0 2 0 18 0
18:00 0 0 0 3 0 14 0
19:00 0 0 0 3 0 0 0
20:00 0 0 0 1 0 2 0
21:00 0 0 0 3 0 1 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 1 0 0 0
CUMULATIVE USAGE SUMMARY APRIL 2017
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
SWCO Unit 3 12.3 86
SWCO Main 7.6 53
SWCO Unit 4 9.3 65
SWCO Unit 2 9.6 67
TOTALS 4 Locations 271 Uses
212UNIQUE USERS
884TOTAL IMPRESSIONS
274LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 243
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................271
SESSION LENGTHS
UNDER 15 MIN............................................................................27%
15-30 MIN..................................................................................22%
30-60 MIN..................................................................................24%
60-90 MIN..................................................................................12%
OVER 90 MIN..............................................................................16%
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 1 0 0
07:00 0 0 0 0 3 0 1
08:00 0 0 0 0 4 0 1
09:00 0 0 0 0 8 0 3
10:00 0 0 0 0 3 6 2
11:00 0 0 0 0 5 5 3
12:00 0 0 0 0 22 6 3
13:00 0 0 0 2 13 14 1
14:00 0 0 0 6 21 10 1
15:00 0 0 0 1 19 14 2
16:00 0 0 0 6 15 19 1
17:00 0 0 0 2 0 18 0
18:00 0 0 0 3 0 14 0
19:00 0 0 0 3 0 0 0
20:00 0 0 0 1 0 2 0
21:00 0 0 0 3 0 1 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 1 0 0 0
CUMULATIVE USAGE SUMMARY APRIL 2017
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
SWCO Unit 3 12.3 86
SWCO Main 7.6 53
SWCO Unit 4 9.3 65
SWCO Unit 2 9.6 67
TOTALS 4 Locations 271 Uses

4. 2017 USAGE CNET FoodCourts
USAGE REPORT - 04.13.17-04.16.17
EVENT XPERTS
Report time: 19:09 on 18 Apr 2017
235USES
40MIN
AVG. SESSION
12AVG. DAILY USE/UNIT
190UNIQUE USERS
688TOTAL IMPRESSIONS
472LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 147
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................235
SESSION LENGTHS
UNDER 15 MIN............................................................................23%
15-30 MIN..................................................................................32%
30-60 MIN..................................................................................27%
60-90 MIN....................................................................................8%
OVER 90 MIN..............................................................................10%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 1 0 0
06:00 0 0 0 0 0 1 0
07:00 0 0 0 0 0 1 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 2 0 0
10:00 0 0 0 0 0 2 0
11:00 0 0 0 0 6 5 2
12:00 0 0 0 0 17 4 8
13:00 0 0 0 0 18 12 9
14:00 0 0 0 0 15 12 7
15:00 0 0 0 0 17 15 4
16:00 0 0 0 0 19 10 0
17:00 0 0 0 0 16 16 0
18:00 0 0 0 0 6 9 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 2 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY APRIL 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
WFTV 725:9&27 - Unit 1 0.0 0
Event Xperts HQ 725:Unit 4 0.0 0
SWC 1201:Cnet 1 4.4 22
190UNIQUE USERS
688TOTAL IMPRESSIONS
472LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 147
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................235
SESSION LENGTHS
UNDER 15 MIN............................................................................23%
15-30 MIN..................................................................................32%
30-60 MIN..................................................................................27%
60-90 MIN....................................................................................8%
OVER 90 MIN..............................................................................10%
06:00 0 0 0 0 0 1 0
07:00 0 0 0 0 0 1 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 2 0 0
10:00 0 0 0 0 0 2 0
11:00 0 0 0 0 6 5 2
12:00 0 0 0 0 17 4 8
13:00 0 0 0 0 18 12 9
14:00 0 0 0 0 15 12 7
15:00 0 0 0 0 17 15 4
16:00 0 0 0 0 19 10 0
17:00 0 0 0 0 16 16 0
18:00 0 0 0 0 6 9 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 2 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY APRIL 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
WFTV 725:9&27 - Unit 1 0.0 0
Event Xperts HQ 725:Unit 4 0.0 0
SWC 1201:Cnet 1 4.4 22
SWC 713:Cnet 2 24.8 124
SWC 1044:Cnet 3 17.8 89
TOTALS 5 Units 235 Uses
190UNIQUE USERS
688TOTAL IMPRESSIONS
472LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 147
CREDIT/DEBIT CARD USES............................................................... 0
COMPLIMENTARY CARD USES......................................................235
SESSION LENGTHS
UNDER 15 MIN............................................................................23%
15-30 MIN..................................................................................32%
30-60 MIN..................................................................................27%
60-90 MIN....................................................................................8%
OVER 90 MIN..............................................................................10%
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 1 0 0
06:00 0 0 0 0 0 1 0
07:00 0 0 0 0 0 1 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 2 0 0
10:00 0 0 0 0 0 2 0
11:00 0 0 0 0 6 5 2
12:00 0 0 0 0 17 4 8
13:00 0 0 0 0 18 12 9
14:00 0 0 0 0 15 12 7
15:00 0 0 0 0 17 15 4
16:00 0 0 0 0 19 10 0
17:00 0 0 0 0 16 16 0
18:00 0 0 0 0 6 9 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 2 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY APRIL 2017
EVENT XPERTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
WFTV 725:9&27 - Unit 1 0.0 0
Event Xperts HQ 725:Unit 4 0.0 0
SWC 1201:Cnet 1 4.4 22
SWC 713:Cnet 2 24.8 124

5. Important Information
CNet units turned away 147 users due to being full - Location could
have used an additional 6 to 10 units at peak times. CNet units sent
190 unique SMS messages.
55% of use was under 30 mins / 82% of use under 60 mins.
45 repeat users ( double impressions same guest.)
ReedPop units turned away 243 users. Sent 190 unique SMS
messages.
49% of use was under 30 mins / 72% of use under 60 mins.
59 repeat users ( double impressions same guest.)
Foodcourt units got a higher rate of usage per day.
Sunday was slowest day.
RFID units tend to have higher usage than Mag Swipe or Pin Code.

6. Amplification
BRIGHTBOX INC. © 2017
A COMPLETE EVENT ENGAGEMENT EXPERIENCE

7. Amplification
BRIGHTBOX INC. © 2017
A COMPLETE EVENT ENGAGEMENT EXPERIENCE

8. Amplification
BRIGHTBOX INC. © 2017
SWCO Recap Video Day 1
Recap Video Day 2
Recap Video Day 3/4
Video Recaps

9. BrightEyeQ Data CNet Units in FoodCourt

10. BrightEyeQ Data CNet Units in FoodCourt

11. BRIGHTBOX INC. © 2017
BRAND ENGAGEMENT
STATIC ADS DIGITAL ADS
Leverage multi-channel online and print
marketing campaigns along with local &
national promotions to reach your target
market. Display up to 5 ads and 2 videos
(up to 30 seconds long).
Before or after service, play HD & SD
digital video ads to promote your
message & engage with customers.
Limited to 30 second clips to help
promote, connect with and acquire new
customers.
SURVEY & ACQUISITION
Ask users to opt in to provide email
address or mobile number for newsletter
or promotional enrollments. Gain insights
into customers by asking survey
questions. Activate brand enrollment
cards for exclusive interactions.
PROMOTE. CONNECT. ACQUIRE. MEASURE.
TARGET & ENGAGE CUSTOMERS
GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

12. AUDIENCE
MEASUREMENT
BRIGHTBOX INC. © 2017
Real-time, anonymized measurement of audience via
on-unit camera. Delivery of data about “glance”,
“watch” and “dwell” time, and audience demographics

13. DATA & INSIGHTZIP CODE HEAT MAP ANALYSIS
Gain valuable insight about the potential customers you’re interacting with.

14. REQUIREMENTS
- Standard 110V electrical socket
- Internet connectivity
INSTALLATION & MAINTENANCE
- We ship, install, operate and maintain units with
on-site service as needed
USAGE FEE
- Can be “paid” (e.g. $0.99-$4.99 per session) or
- Can be “free” e.g. complimentary
CHOICE OF KEY METHODOLOGY
- On screen “pin code”
- Bank credit and debit cards
- Brightbox customizable mag stripe cards
- RFID (requires additional hardware)
- Student ID cards (with mag stripe)
COLORS
- Black or White
- Custom colors optional with purchase
GRAPHIC PANELS
- Optional with wall-mounted or tabletop units
Required for free standing units
WALL MOUNTED FREE STANDING
UNIT SPECSTHE DETAILS
BRIGHTBOX INC. © 2017

15. ACQUIRE CONSUMER DATA WHILE
PROJECTING YOUR BRAND
ASK QUESTIONS AND ACQUIRE DATA AND NEW CONSUMERS
We can enable product offers, polling/surveys and on-screen acquisition of consumer
contact data
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
BRAND ENGAGEMENT

16. AUTOMATED SMS RELAYBRAND ENGAGEMENT
OUR PLATFORM WILL SEND AUTOMATED SMS MESSAGES
These messages will direct consumers to a website link, app download, coupon offer, etc.
Thanks for recharging
with Sprint! Please visit
www.mobi.sprint/dnw
today to download our
newest App!
BRIGHTBOX INC. © 2017

17. BRAND DESIGN
Custom Panels
GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERSBRIGHTBOX INC. © 2017

18. Amplification
BRIGHTBOX INC. © 2017
Proposed Use at NYCC: RFID
RFID BADGE
IS YOUR
KEY

19. BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role
in how users interact with brands using their
mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security,
minimizing liability for sponsors, and enabling an "always on" mobile user
experience
2. Influences purchase decisions with magnified brand exposure and
increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides
consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to
manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides
usage and data reporting and customer acquisition features, so that sponsors
can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of
social media hashtags, screen names, and promotions. Keeping guests charged
will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:

20. BRIGHTBOX INC. © 2015
THANK YOU
TO BUY, RENT, LEASE A
BRIGHTBOX CONTACT:
Joel Martin
VP, Brands & Experiential
(m) 646-647-5512
Martin@brightboxcharge.com
BRIGHTBOXINC.©2015|BRIGHTBOXisaRegisteredTrademarkofBrightboxInc.NewYork,NY