Cabela's has launched a campaign called "Deer Nation" to become the top resource for deer hunting. The campaign aims to provide expertise, free seminars and demonstrations on topics throughout the deer hunting season like scent blocking, game cameras, butchering, jerky making, cooking and more. Upcoming demonstrations at Cabela's Rapid City location include game butchering, jerky and sausage making, fall camp breakfast cooking, skinning trophies for taxidermy, Dutch oven cooking, and various processing methods. Cabela's wants hunters to visit their website for deer hunting articles, gear reviews from other hunters, and to be part of the online Deer Nation community.