Skills@Work - Social Media & LinkedIn presentation - St. Kevin's Finglas - January 2017
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Presentation introducing leaving certificate students participating in the Skills@Work programme to how social media can be leveraged in their job searches. The presentation focuses on: - Building a strong LinkedIn profile - Building a great online personal brand
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Skills@Work - Social Media & LinkedIn presentation - St. Kevin's Finglas - January 2017
- 1. Skills @ Work: Social Media Job Searching Session
- 2. Cleaning up your social media presence
- 3. Managing the Social Media Platforms you are on
- 5. LinkedIn: Your Profile Photo
- 6. LinkedIn: Your Profile Photo
- 7. LinkedIn: Your Personal Statement & Biography
- 8. LinkedIn: Your Personal Statement & Biography
- 9. LinkedIn: Your Personal Statement & Biography (example #1)
- 10. LinkedIn: Your Personal Statement & Biography (example #2)
- 12. LinkedIn: adding presentations & videos
- 13. LinkedIn: adding presentations & videos
- 18. LinkedIn: adjusting the order of your profile
- 20. LinkedIn: keeping it updated + Google Search Results
- 22. LinkedIn Groups
- 23. Thank You
Editor's Notes
- “You’ve probably heard that more than 40% of hiring managers admit to checking out a candidate’s social media profiles (and that number is only climbing). Which means that your online presence should not only be ‘Safe For Work’ —it should also tell your story and show off who you are as a person and professional. In other words, whether you know it or not, your online presence is your own personal brand. The great news is you’ve got an excellent opportunity to use that brand to show just how awesome you are and make career-changing connections”. “But also keep in mind that anything you do, post, or share online should be sending the right message about your career and brand. Every time people come to your profile, you make a first impression: They get an instant sense of how often you post, how you communicate, and what you're all about. So, it's important to be smart, careful, and creative in anything you post”.
- Every professional should be on LinkedIn, Twitter, and Facebook. End of story. (Note: Many people choose to keep their Facebook profile for their friends and family only, and that’s fine. But employers will search for you on there, so you should have a presence—and a professional photo—to show that you’re a normal, real person.) If you’re a creative type, you should also consider throwing Instagram, Vine, and Pinterest into the mix—all perfect venues for showcasing your creativity (and work!). To take it a step further, you can add Tumblr or any other relevant platforms to the mix. But don’t go overboard—it’s much better to manage a few platforms well than many haphazardly.
- With over 450 million users and growing, operating in over 200 countries, and with over 6 million companies present on it, LinkedIn is the place to be online if you want to advertise your skills and experience. It is a fantastic platform for you to raise your profile with companies and potential employers. You can do this by building a knockout personal profile on LinkedIn.
- You should have a clear, friendly, recent, and appropriately professional image to use across all platforms. LinkedIn says that "hiring managers / recruiters are seven times more likely to look at your profile if it has have a photo; it’s a must have." Also, LinkedIn recommends a plain background and only shots from the shoulder up. Other recruiters suggest using a photo that places you in the context of your job. For example, If you are a chef, feel free to show yourself in a kitchen, or if you are interested in teaching or marketing, you might show yourself giving a presentation in front of a whiteboard.
- Are you not sure what we mean by an “appropriately professional” profile picture? Then try a website like PhotoFeeler, and get feedback from other people to see how competent, influential, and friendly your profile picture photo makes you look.
- Your Brand Statement or Headline: You should have a one-line descriptor of who you are, what you do, and why you’re different from others in your field; This is how people will find you and recognize you, so be honest. How to decide on your personal brand: The majority of your work actually involves figuring out what your brand is first. The golden rule is to be authentic. Think about what really matters to you: your vision, purpose, value, and passion. Once you’ve done the initial groundwork (about who you are your core skills, and the value you can give to an employer), figure out how to roll it all up in one sentence—a pithy, one-line, statement that sums up your personal brand. Here are a few examples: (1) Extroverted office manager with passion for event planning, from office holiday parties to company retreats employees actually look forward to (2) Sports marketing professional with expertise in social media analytics and Millennials (3) Coder with a conscience: Solving problems in healthcare with technology
- Your Biography: This is a slightly longer blurb, you’ll use this in your LinkedIn summary to describe your key values, passions, strengths, opinions, and personality. It’s helpful to include common industry keywords in this description—this will help recruiters searching for someone with your skill set find your profile. Your biography or summary is the place where you really get to go into detail. Distill what you’ve learned about yourself, including your key values, passions, strengths, opinions, and personality. Talk about your one-line brand statement—what makes you, well, you—and support it with goals that show off your passion, and key accomplishments that reflect your skills. Think about this section as describing where you came from and where you’re going—you’re telling your story. Also, don’t be afraid to let your personality shine through. For example, if sustainability is a core value of yours, or if you speak three languages and believe in the value of global experiences, include it. It’s also OK to be opinionated about issues in your field - know that people will be more interested in you if you have a real point of view.
- Your Biography: This is a slightly longer blurb, you’ll use this in your LinkedIn summary to describe your key values, passions, strengths, opinions, and personality. It’s helpful to include common industry keywords in this description—this will help recruiters searching for someone with your skill set find your profile.
- Your biography or summary is the place where you really get to go into detail. Distill what you’ve learned about yourself, including your key values, passions, strengths, opinions, and personality. Talk about your one-line brand statement—what makes you, well, you—and support it with goals that show off your passion, and key accomplishments that reflect your skills. Think about this section as describing where you came from and where you’re going—you’re telling your story. Also, don’t be afraid to let your personality shine through. For example, if sustainability is a core value of yours, or if you speak three languages and believe in the value of global experiences, include it. It’s also OK to be opinionated about issues in your field - know that people will be more interested in you if you have a real point of view.
- Think of the experience section as a bigger, better, more interactive version of your CV —the place to share what you’ve done and just how well you’ve done it. The important thing to consider here is highlighting the responsibilities that align with your brand. For example, if you’re an editorial assistant, but picked up some design work for your publisher and realized that’s the direction you want to move in, you’ll want to focus on that design experience throughout this section. One great thing about LinkedIn is that there is no one-page limit holding you back. With this in mind, a neat trick is to break down your position into multiple positions, especially if you take on very different responsibilities within the same role.
- Another big difference between the experience section and your resume is the ability to integrate multimedia. For each position, you can include presentations you have created, special projects you have done in school, blog posts you have written, or videos you have made.
- Consider these as the equivalent of the ‘References’ section on your CV – only here you will have the opportunity to display all the great things your reference might have to say about you! One of LinkedIn’s best features is how easy it is to get endorsements and recommendations. This makes getting validation for your expertise straightforward—and of course, the more recognition you have from people you previously worked with, the easier it is to get recognition from companies you might want to work for.
- Endorsements: For endorsements, add around 10 skills—those that best reflect the skills and experiences you want to be most known for. Delete any off-brand endorsements (for example, if your first job was in finance but you’re focused on building a sales career now, you might not want “accounting” listed). The quickest way to get endorsements? Give them! Recommendations: Collect recommendations from people you have worked for or with. Make a strategic plan for your recommendations. Approach different people and suggest particular skills or experiences you would like them to highlight. This strategy helps provide hiring managers with a clearer view of who you are and your past work. However, the most important part of the recommendation is not necessarily the content, but that it exists at all. It shows that someone was willing to take the time to personally vouch for you.
- So, here you will see the completed profile of one particular LinkedIn user. You will see that all of the various elements of a good LinkedIn profile are present and correct: (1) Firstly, you will see that this user has added a (professional) photo to their profile (2) Next, there is the Headline that describes the particular job and/or industry sector they work in (3)Then they have published their Employment History, listed the various jobs they have done for their previous employers (4) Next they their Education section, listing the different colleges they have attended (5) In section number 5, this LinkedIn user has provided Links to various blogs and websites they have contributed to / articles they have published (6) They have also provided links to other Social Media Platforms they are active on e.g. both their personal and business twitter feeds (7) Finally, you can see the Customised LinkedIn URL they have created for themselves.
- You can reorder the sections on your profile if it makes sense for the types of jobs you are applying for. The summary section will always be on top, but you can move, for example, your education section higher or your work experience section lower, depending on what is most relevant to you now. Oh, and remember to update your profile in private. You can turn off the updates under privacy settings, so you’re not broadcasting every little tweak you make (you can this by going to your personal ‘Me’ section, then selecting ‘Privacy & Settings’.
- It’s much easier to publicize your profile with a customized URL (ideally linkedin.com/yourname), rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. Using your name in a customised - or vanity - URL gives it a chance to appear in a Google when someone searches for you. This makes it easier for hiring managers to find you and share your information with other hiring managers. If your preferred vanity URL is already claimed, incorporate a relevant key term, for example www.linkedin.com/in/TaylorSwiftSinger. Creating your own unique LinkedIn address is a good idea as you could then paste your customised URL into the top of your CV (this would allow an employer who had your CV to then click directly into your LinkedIn profile to learn more about you).
- KEEP UPDATING IT: And regardless of how perfect you get it this time, you’ll want to keep updating it to make sure your profile stays current. After all, the whole point is ensuring that recruiters and hiring managers are seeing the most up-to-date and best version of you out there. COMPLETED PROFILES & GOOGLE: The great thing about LinkedIn is that completed profiles rank high in Google, usually within the top three hits. This means that having a complete, compelling profile is a great way to control what others see when they search for you online.
- Your LinkedIn status is a great tool—use it to dish about industry trends, share interesting articles, or give your opinion on a current event in your field By regularly posting links to interesting articles, thoughts on what’s happening in your industry, or even your own work, you’ll show anyone who views your profile that you’re knowledgeable about current events and trends in your area of expertise. Share with your Connections: "Don’t just set up your profile; actively engage in LinkedIn," says Williams. Share useful content or comment on the shared content of others to make your profile more viewable. Interacting with others on the platform not only makes you visible to them, but also their connections.
- Another great facility on the platform is LinkedIn Groups, within which you can interact with like-minded industry professionals. First, search for and join the groups that make the most sense for you (we recommend joining both job-search groups, and groups that are industry specific, e.g., Social Media Professionals in Ireland). Once you’ve joined, you can participate in the chats that are happening, or even strike up banter with people directly. LinkedIn groups are great forums for career-related discussions—members often share articles, ask questions, and start online conversations with each other. Do a quick group search on LinkedIn, and you’re likely to get a long list of niche groups within your field. Those LinkedIn Groups you’ve been participating in? They’re the "happy hunting ground" for recruiters, who often join groups that are relevant to the specific professions and industries of their clients and employers in order to uncover awesome talent. Moreover, people in really active groups, particularly niche ones, often talk about who's moving around, know what are companies hiring, and share open positions with one another. So, keep a close eye on those groups (and keep participating in non-job-search related conversations, too!). Pick a few targeted groups in your industry or area of expertise that you want to join. (Note: If there are groups you want to join but are off-message, turn off the group logo under “group settings.” They won’t show up on your profile, but you’ll still have access to them.)