This is the plan SkillPath Seminars used to promote live/recorded webinars in the early days of Covid-19. The first page is the overall plan, and the additional pages show examples of the completed work... I led the team responsible for planning and executing this successful strategy.

1. Custom
Web Lander
Remote Workers
Webinar page
HR/Legal
Webinar page
Crisis Mgmt
Webinar page
Remote Workers
Email
Enterprise Solutions
Promo Email
Paid Search Ads
Display Ads
PR newswire
Media pitch
Local/nat media list
Thought Leadership
4 Blog posts
Website Modal
Window
HR/Legal
Email
Send Mar. 9
Crisis Mgmt
Email
Public Email
Smart Block
Organic
Facebook
Posts
Organic
LinkedIn
Posts
Organic
Instagram
Posts
Organic
Twitter
Posts
Organic
YouTube
Posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
5 per day for
2 weeks
1 per week for
2 weeks
STAR12
Remote Workers
Webinar page
STAR12
HR/Legal
Webinar page
STAR12
Crisis Mgmt
Webinar page
STAR12 HR/Legal
Email
Remote Workers
REC Webcast (V909)
Automated
In Progress
Complete
New front/back
HR/Legal REC
Webcast(V911)
Automated
Crisis Mgmt REC
Webcast (V910)
Automated
HR/Legal LIVE
Webcast(V911)
Wed., Mar. 11
@10:00
Crisis Mgmt LIVE
Webcast (V910)
Thurs., Mar. 12
@10:00
Start date: Thurs., Mar. 12
2 Week Run
Daily @ 10:00 and 3:00
Start date: Thurs., Mar. 12
2 Week Run
Daily @ 10:00 and 3:00
Start date: Fri., Mar. 13
2 Week Run
Daily @ 10:00 and 3:00
LinkedIn Ads

2. Landing Page:
skillpath.com/
coronavirus

3. SkillPath Webinar Pages
Three total

4. Email :
HR/Legal

5. Email :
Remote

6. Email :
Crisis

7. Email Smartbock

8. Email :
ES

9. Email :
STAR12

10. STAR12 Webinar Pages
Three total

11. Press Release

12. Display Ads

13. Paid Search

14. LinkedIn Ads

15. Pop-Up Modal Window for homepage
First visit only, after 3 seconds on page

16. Organic
Facebook
Posts
Organic
LinkedIn
Posts
Organic
Instagram
Posts
Organic
Twitter
Posts
Organic
YouTube
Posts
Mon.
Mar. 9
Tues. Wed. Thurs. Fri. Mon. Tues. Wed. Thurs. Fri.
Mar. 20
Max Video 1 Max Video 2 Max Video 3 Max Video 4 Max Video 5 Max Video 6 Managing Remote
Workers SkillTip
Video 1
Managing Remote
Workers SkillTip
Video 2
1. Max Video 1
2. Blog 1
3. Announcing -
CTA to lander
4. Crisis
5. Remote
6. Legal
1. Max Video 2
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 2
3. Crisis
4.Remote
5. Legal
1. Max Video 4
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 3
3. Crisis
4.Remote
5. Legal
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. Remote Workers
1. Max Video 3
2. Crisis MGMT
1. Max Video 4
2. Legal
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Crisis
1. Infographic CTA
to Legal
1. Infographic CTA
to Remote
1. CTA to Lander 1. CTA to Lander
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. HR/Legal
1. Max Video 3
2. Remote Workers
1. Max Video 4
2. Crisis MGMT
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Remote
1. Infographic CTA
to Crisis
1. Infographic CTA
to Legal
1. News article –
CTA to Lander
1. CTA to Lander
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. Crisis MGMT
1. Max Video 3
2. Legal
1. Max Video 4
2. Remote Workers
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Legal
1. Infographic CTA
to Remote
1. Infographic CTA
to Crisis
1. News article –
CTA to Lander
1. CTA to Lander
1. Max Video 6
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 4
3. Crisis
4.Remote
5. Legal
1. MRW Video 2
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. CTA to lander
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. CTA to lander
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
Social Media Plan (Rough)

17. Social Media - 123 total posts, 5 channels

18. Social Media Videos
10+ Total

19. Thought Leadership
Blog Posts (3 Total)

20. Crisis Management PPT (V910)
59 Slides

21. Crisis Management (V910)
Job Aid - 2 pages

22. Legal PPT (V911)
84 slides

23. Legal (V911)
Job Aid - 2 pages

24. Remote (V909)
New Video Bumpers (PPT already exists)

25. Remote (V909)
Job Aid