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From Engineering Student To Creative CEO: My Evolution in Design in 5 Transformative Stages


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Presented at FITC Toronto 2018
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Presented by Drew Henson, twenty2b

In this presentation, Drew will discuss how the evolution of design –in 5 stages– transformed his creative journey as he progressed from a design & engineering student to a startup CEO.

After graduating in engineering, Drew began working in motorsports, learning how to problem solve in high pressure situations. He learned how to create highly technical systems and execute precision engineering, but the ability to package that system into a tangible product was missing. His left brain missed his right so he went back to school to Milan, Italy to become a designer.

Shortly after design school, Drew found his passions shift toward the nascent action camera market as it captured his two goals of form and function. He moved to London where he started designing action cameras for Drift Innovation and Foream Technologies. While at Drift, Drew’s design caught the attention of NASA, who wanted to mount the cameras on a space station. Drew spent 6 months on this challenge. Witnessing the evolution of the action camera market from niche to mainstream inspired his next move, returning to Canada to launch his product design studio, Twenty2b, and create Seam Technic as its first technology startup.

Drew will present his designs and discuss what challenges he was facing during his design process at each stage, and how his timely creations kept elevating him from one plateau to the next.

To inspire creative growth in a very technical world, and demonstrate how engineering and design can live in harmony in product design and tech startups

Target Audience
Any aspiring designers, engineers and CEOs at all levels

Five Things Audience Members Will Learn
The evolution of wearable product design
The challenges of “smaller, better, faster, stronger” in designing hardware
How to overcome creative obstacles
Using design to create a tech startup
What’s next for design in consumer products

Published in: Design
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From Engineering Student To Creative CEO: My Evolution in Design in 5 Transformative Stages

  1. 1. Twenty2b LTD. Founder/Director @twenty2b X Seam Technic Ltd. Founder/CEO @seamtechnic From Engineering Student to Creative CEO Drew Henson
  2. 2. Stage 1. Engineering
  3. 3. Stage 2. Design Student
  4. 4. Stage 3. Junior > Senior > Director
  5. 5. Stage 4. Founder
  6. 6.
  7. 7. Photo by Jayscale
  8. 8. Photo by Jayscale
  9. 9. Photo by Jayscale
  10. 10. Photo by Jayscale
  11. 11. Photo by Jayscale
  12. 12. Photo by Christian Cassiel
  13. 13. Photo by Christopher Lim
  14. 14. Photo by Jayscale
  15. 15. Photo by Jayscale
  16. 16. Photo by Jayscale
  17. 17. Stage 5. C.E.O.
  18. 18. Coming May 2018
  19. 19. Seam App Out now Lotus Wearable 1 Q2, 2018 LW2 Wearable 2 Q4, 2018 LW3 Wearable 3 Q4, 2019 Open API Q1, 2019 Smart Watch App Q3, 2019 2020+
  20. 20. Stay Connected. Stay Social. Stay S