1. ADVERTISING INTELLIGENCE

2. advertising
what is advertising?
‘let us march against Philip’
advertising principles
truth in advertising
© 2010 J. Davison

3. four competencies
research
write
teach
travel
© 2010 J. Davison

4. resourcefulness
sources of:
knowledge
products
ideas
inspiration
trust
© 2010 J. Davison

5. 3 m’s
media
model
method
© 2010 J. Davison

6. advertising intelligence
creative
e-commerce
integrated presence
marketing technology
direct response
list building
systems
© 2010 J. Davison

7. pre sales
naming
branding
positioning
business models
© 2010 J. Davison

8. launch strategies
joint ventures
media buying
(PPC, PPV, CPA, CPM, etc)
© 2010 J. Davison

9. point of sale
purchasing decision
e-commerce
tracking
checkout process
© 2010 J. Davison

10. cost-per acquisition
landing pages
squeeze pages
sales pages
cpa networks
© 2010 J. Davison

11. upsells
one click
up sell
down sell
cross sell
© 2010 J. Davison

12. technology
hosting
backend
services
data
information
intelligence
© 2010 J. Davison

13. syndication
distribution channels
trust brokerage
information exchange
© 2010 J. Davison

14. publishing model
creation
promotion
integration
© 2010 J. Davison

15. promotion
campaigns create leads and customers
customers create clients and backend sales
clients become leads for ascension
© 2010 J. Davison

16. creation
producing a cohesive lesson,
media module or sales message
sourcing raw content, data, and
information
free media
paid media
© 2010 J. Davison

17. integration
partnerships through affiliates
affiliate products
product sourcing
affiliate recruitment
© 2010 J. Davison

18. advertorial networks
life tips
how life works
ara lifestyle
health headlines
© 2010 J. Davison

19. advertorial networks
content integration
advertorial syndication
© 2010 J. Davison

20. customer ascension
commitment
timing
beliefs
levels
pricing
benefits
© 2010 J. Davison

21. commitment
initial
significant
lifelong
© 2010 J. Davison

22. timing
minutes
days
weeks
months
years
© 2010 J. Davison

23. beliefs
awareness
deepening
reinforcement
expansion
© 2010 J. Davison

24. levels
trial
front end
back end
continuity
© 2010 J. Davison

25. pricing
free
low cost
mid tier
high tier
ultra affluent tier
© 2010 J. Davison

26. benefits
monetary value
relationship value
evangelical value
© 2010 J. Davison

27. target affiliates
list owners
bloggers
mavens
publicists
promoters
© 2010 J. Davison

28. values
growth
purpose
model
dynamics
perspective
execution
© 2010 J. Davison

29. 3 m’s revisited
media
model
method
© 2010 J. Davison

30. legacy
health
wealth
wisdom
© 2010 J. Davison

31. sales process optimization
only for certain kinds of clients
there must be no limit to the amount of new
business you can handle
you must have a scalable business
you must have a systemized business with a highly
optimized and evolved customer fulfillment process
you must be willing to invest in media to acquire traffic
© 2010 J. Davison