BWS 2011 Solutions and Results


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BWS 2011 Solutions and Results

  1. 1. Business Writing Solutions Marketing / Innovation / Consulting 2011 Solutions and Results
  2. 2. ALLOW US to introduce OURSELVES… BWS
  3. 3. About BWS <ul><li>Launched March 2010 as copywriting firm </li></ul><ul><li>Delivered marketing services beyond copywriting beginning October 2010 </li></ul><ul><li>Rendered services for start-ups to 25+ year businesses </li></ul><ul><li>B2B and B2C marketing expertise </li></ul><ul><li>Focus: messaging, innovative solutions, customer service </li></ul><ul><li>Led by motivated and innovative Founder </li></ul>BWS
  4. 4. Email Marketing <ul><li>The best way to reach your audience </li></ul>CPO: Email < SEM $6.85 vs. $19.33 *1 *1 *2 *See Appendix BWS
  5. 5. Email Design <ul><li>Delivering results </li></ul><ul><li>Magnetic subject lines </li></ul><ul><li>Compelling copy </li></ul><ul><li>Appealing images </li></ul><ul><li>Uniform Branding </li></ul><ul><li>Clean formatting </li></ul><ul><li>Useful contrasting </li></ul><ul><li>Effective calls to action </li></ul>BWS
  6. 6. Email Results <ul><li>BWS </li></ul><ul><li>USA </li></ul>BWS
  7. 7. Email Results <ul><li>BWS </li></ul><ul><li>Total Averages </li></ul><ul><li>Delivered: 99.36% </li></ul><ul><li>Opened: 64% </li></ul><ul><li>Clicked: 24% </li></ul><ul><li>Out of 500+ emails sent in H1 2011 </li></ul><ul><li>USA </li></ul><ul><li>Total Averages </li></ul><ul><li>Delivered: 95% </li></ul><ul><li>Opened: 17% </li></ul><ul><li>Clicked: 3% </li></ul><ul><li>Source: Harte-Hanks 2010 Email Response Index </li></ul>BWS
  8. 8. Email Solutions <ul><li>How can we help your business? </li></ul><ul><li>Newsletter/campaign creation and strategy </li></ul><ul><li>Subscriber List growth and management </li></ul><ul><li>Segmentation for sales targeting </li></ul><ul><li>Compelling copy. Clean design. Proven results . </li></ul><ul><li>Benefit from our expertise today! </li></ul>BWS
  9. 9. Content Design & Management <ul><li>Content is (still) King </li></ul>STRONGER SEO MORE CONVERSIONS BWS User Engagement TRAFFIC
  10. 10. Content Approach <ul><li>Inform </li></ul><ul><li>Entertain </li></ul><ul><li>Persuade </li></ul>BWS
  11. 11. Building trust + relationships to drive sales BWS
  12. 12. Content’s Impact Capturing new prospects Raising search visibility BWS
  13. 13. Content Solutions <ul><li>A winning formula </li></ul><ul><li>Blog posts </li></ul><ul><li>Articles </li></ul><ul><li>Press releases </li></ul><ul><li>Videos </li></ul><ul><li>Brand identity and messaging </li></ul><ul><li>Syndication </li></ul>BWS
  14. 14. Analytics <ul><li>Measuring Interaction & ROI </li></ul>BWS
  15. 15. Analytics Solutions <ul><li>Information to Make Decisions </li></ul><ul><li>Search </li></ul><ul><li>Traffic </li></ul><ul><li>Content </li></ul><ul><li>Conversions </li></ul><ul><li>Social media </li></ul><ul><li>Engagement </li></ul>BWS
  16. 16. <ul><li>“ Genius is 1% inspiration, and 99% perspiration.” </li></ul><ul><li>- Thomas Edison </li></ul>BWS
  17. 17. Consulting & Innovation <ul><li>Our Process for effective, novel improvements </li></ul>BWS 1. OBSERVATION 2. IDEATION 3. INNOVATION 4. IMPLEMENTATION
  18. 18. <ul><li>Innovation isn’t the finding of a thing, but the making something out of it after it is found. </li></ul>BWS
  19. 19. Consulting & Innovation <ul><li>Highlights </li></ul><ul><li>Launched Nation’s first client-exclusive social media community </li></ul><ul><li>Led digital product launch that produced $250,000+ of qualified prospects in 2 days </li></ul><ul><li>Created promo campaign that produced 21% of all client FB page ‘ Likes ’ in 4 days </li></ul><ul><li>Instructed webinar on how to create effective marketing messages </li></ul>BWS
  20. 20. Consulting & Innovation <ul><li>We deliver… </li></ul><ul><li>Custom design. Effective strategy. </li></ul><ul><li>Creative problem-solving. Support. </li></ul><ul><li>Advice and ideas that work. </li></ul>BWS
  21. 21. FAQs <ul><li>What type of organizations have you done work for? </li></ul><ul><li>A: Accounting, Advertising, Automotive, Business Groups, Consulting, Entertainment, Marketing, Technical Services. Start-ups, and small and medium-sized businesses. </li></ul><ul><li>Why are you in business? </li></ul><ul><li>A: We’re passionate about marketing and innovation and believe we deliver superior solutions. </li></ul><ul><li>Can you tell me about your leadership? </li></ul><ul><li>A: BWS is led by Founder and President Justin Cerone. Justin worked in customer service, business development, and commercial real estate for over 5 years before launching BWS. A DePaul University graduate, he’s young, energetic, and dedicated to providing the highest-quality service and value for clients. </li></ul><ul><li>4. What type of support do you offer?  </li></ul><ul><li>A: We provide on-going support for all of our services.   </li></ul>BWS
  22. 22. FAQs (cont’d) <ul><li>5. Can you list some of the services you provide? </li></ul><ul><li>Advertising copywriting </li></ul><ul><li>Behavioral analytics </li></ul><ul><li>Blogging </li></ul><ul><li>Content syndication </li></ul><ul><li>Copywriting instruction </li></ul><ul><li>Creative problem solving </li></ul><ul><li>CRM Databasing </li></ul><ul><li>Digital campaign creation </li></ul><ul><li>Digital campaign management </li></ul><ul><li>Digital copywriting </li></ul><ul><li>Digital design </li></ul><ul><li>Digital innovation </li></ul><ul><li>Direct mail copywriting </li></ul><ul><li>Editing </li></ul><ul><li>Email marketing </li></ul><ul><li>Innovation consulting </li></ul><ul><li>Marketing consulting </li></ul><ul><li>Press releases </li></ul><ul><li>Process design </li></ul><ul><li>Proofreading </li></ul><ul><li>QR Codes </li></ul><ul><li>Radio commercial scripts </li></ul><ul><li>Segmentation </li></ul><ul><li>SEO consulting </li></ul><ul><li>SEO copywriting </li></ul><ul><li>Social media management </li></ul><ul><li>Subscriber list growth and management </li></ul><ul><li>Targeting   </li></ul><ul><li>TV commercial scripts </li></ul><ul><li>User experience design </li></ul><ul><li>Video storyboarding and direction </li></ul>
  23. 23. Contact us to help your business breakthrough today! (800) 680-5789 [email_address] BWS
  24. 24. Appendix <ul><li>1. MarketingProfs “ If Marketing Is About ROI, Email Fits the Bill”, 1/13/2009 </li></ul><ul><li>2. MarketingProfs “ Search and Email Still Rule the Web, but Social Networking Rising”, 8/16/2011 </li></ul>BWS