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A Life for TM?GALA 2011<br />Layout inspired by “History of the Button” by Bill DeRouchey<br />

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This slide deck was presented as the keynote on March 28, 2011 at GALA (www.gala-global.org).<br />It has been slightly adopted. The font was changed to Times, since Slideshare did not support the original font TC Century NewStyle Light. Animations have been removed. I have also added some gray narration boxes to provide context where I felt necessary. <br />I have listed links and copyrights in the lower right corner of each slides. I am sorry if I have missed some. If so, please let me know. I am also happy about comments, criticism, or praise.<br />Have fun!<br />Jochen Hummel<br />jochen@esteam.se<br />

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work in<br />“Joe” at<br />live in<br />Jochen Hummel<br />CEO of<br />

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CEO & Founder of<br />© Metaversum GmbH<br />

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SciFi can trigger innovation. Or putting you too far ahead of time.<br />Energie!<br />© Paramount Pictures<br />

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I believed my first computer could already do text-to-speech.<br />“The computer learns to speak.”<br />Sharp MZ80K — www.old-computers.com<br />

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My “Diarios de Motocicleta” <br />Facebook Page: Transcontinental Tour 1982 <br />

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VNET<br />.dcf<br />:gml.<br />:BookMaster.<br />© International Business Machines<br />

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TRAnslation<br />DOcumentation<br />Software<br />© SDL plc.<br />

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1990<br />

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1992<br />

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How to doFuzzy Matching<br />on a20-year-old PC? <br />

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Index parts of sentences<br />

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…and on a15-year-old PC?<br />© SDL plc.<br />

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Sparse Matrix<br />© C-DAC 2008 <br />

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But what made TRADOS<br />reallya household name?<br />

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Vision<br />Facebook Page: Transcontinental Tour 1982 <br />

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Technical Innovation<br />paired with<br />Biz Model Innovation<br />

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iPod combined with iTunes as a sample for disrupting an industry with tech and biz innovation. <br />+<br />© Apple Computers Inc.<br />

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Recycling Analysis<br />

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TMs are obsolete!<br />

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Replaced by what?<br />

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Only1 out of 8 game translation agencies asked for CAT tools!<br /> www.loekalization.com/mistakes.html <br />

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“[TM is an] overly simplistic technology[from the] 80’s[that has]hardly advanced since then.”<br />Jaap van der Meer, “Translation Leaks”<br />

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Leaders are not interested in disruption<br />Picture www.businessethics.com<br />

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3 areas for innovation<br />Recycle words<br />Retrieve larger chunks<br />Simplify workflow<br />Picture www.ccc-olsen.com<br />

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Placeables Terms<br />Mr. Smith opened the conference at 230 pm.<br />Herr Smith eröffnete die Tagung um 14:30.<br />AutoSuggest<br />Term Extract<br />Subsegment Matching<br />

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(S)MT has crossed the chasm<br />© Google<br />

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http://techcrunch.com/2010/06/22/google-translates-call-us-for-free-to-skype-in-italian/<br />

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“…there isn't that much more data in the world that we can use.”<br />Graphic © Asia Online Pte Ltd – kv-emptypages.blogspot.com/2011/01/end-of-road-for-more-data-better.html<br />

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At the EU we do not translatewe…<br />Picture DER SPIEGEL 9/2011<br />

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…quote!<br />

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sentences<br />n : 1<br />traditional TM data model<br />www.iconarchive.com<br />

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Would you use a TM to translate these changes?<br />

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change TM data model<br />1 : 1<br />Retrieval in variable length and context<br />Document changes reflected in TM<br />Lower Total Cost of Ownership (TCO)<br />www.icomarchive.com<br />

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Translation memories<br />are theasset!<br />

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Translation and QA Costs<br />Process Costs<br />Translation and QA Costs<br />deploy TM<br />Process Costs<br />Translation and QA Costs<br />Gain<br />

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$1.000 projects executed over a <br />global <br />supply chain<br />Picture www.lsi-net.au<br />

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Exceptions can make workflow complex. Workflow executed several times over the supply chain. Transparency not always desired.<br />Chart removed by author’s request<br />Waterfall.<br />Very complex!<br />Link removed by author’s request<br />

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Scrum<br />

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Self-organizing Teams <br />Small Tasks<br />Short Iterations<br />Pullinstead of Push<br />agile localization<br />“Kanban and Scrum”, www.infoq.com<br />

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TM should play a similar role as a central repository in sw development.<br />JIRA ©Atlassian Pty Ltd – Subversion ©Apache Software Foundation <br />

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Online central document-based TM, feeding into an RBMT/SMT hybrid,<br />and Scrum/Kanban style workflow.<br />Porsche 918 Hybrid © Porsche AG<br />

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…and the biz model innovation?<br />

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must-readfor any founder<br />

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one more thing…<br />

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language technology business association<br />

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www.ltba.org<br />

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Thank you!<br />m: jochen@esteam.se<br />t: @JochenHummel<br />l: Berlin-Mitte<br />