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A Life for TM?GALA 2011 Layout inspired by “History of the Button” by Bill DeRouchey
This slide deck was presented as the keynote on March 28, 2011 at GALA (www.gala-global.org). It has been slightly adopted. The font was changed to Times, since Slideshare did not support  the original font TC Century NewStyle Light. Animations have been removed. I have also added some gray narration boxes to provide context where I felt necessary.  I have listed links and copyrights in the lower right corner of each slides. I am sorry if I have missed some. If so, please let me know.  I am also happy about comments, criticism, or praise. Have fun! Jochen Hummel jochen@esteam.se
work in “Joe” at live in Jochen Hummel CEO of
CEO & Founder of © Metaversum GmbH
SciFi can trigger innovation. Or putting you too far ahead of time. Energie! © Paramount Pictures
I believed my first computer could already do text-to-speech. “The computer learns to speak.” Sharp MZ80K — www.old-computers.com
My “Diarios de Motocicleta”  Facebook Page: Transcontinental Tour 1982
VNET .dcf :gml. :BookMaster. © International Business Machines
TRAnslation DOcumentation Software © SDL plc.
1990
1992
How to doFuzzy Matching on a20-year-old PC?
Index parts of sentences
…and on a15-year-old PC? © SDL plc.
Sparse Matrix © C-DAC 2008
But what made TRADOS reallya household name?
Vision Facebook Page: Transcontinental Tour 1982
Technical Innovation paired with Biz Model Innovation
iPod combined with iTunes as a sample for disrupting an industry with tech and biz innovation.  + © Apple Computers Inc.
Recycling Analysis
TMs are obsolete!
Replaced by what?
Only1 out of 8 game translation agencies asked for CAT tools! 	www.loekalization.com/mistakes.html
“[TM is an] overly simplistic technology[from the] 80’s[that has]hardly advanced since then.” Jaap van der Meer, “Translation Leaks”
Leaders are not interested in disruption Picture www.businessethics.com
3 areas for innovation Recycle words Retrieve larger chunks Simplify workflow Picture www.ccc-olsen.com
Placeables Terms Mr. Smith opened the conference at 230 pm. Herr Smith eröffnete die Tagung um 14:30. AutoSuggest Term Extract Subsegment Matching
(S)MT has crossed the chasm © Google
http://techcrunch.com/2010/06/22/google-translates-call-us-for-free-to-skype-in-italian/
“…there isn't that much more data in the world that we can use.” Graphic © Asia Online Pte Ltd – kv-emptypages.blogspot.com/2011/01/end-of-road-for-more-data-better.html
At the EU we do not translatewe… Picture DER SPIEGEL 9/2011
…quote!
sentences n : 1 traditional TM data model www.iconarchive.com
Would you use a TM to translate these changes?
change TM data model 1 : 1 Retrieval in variable length and context Document changes reflected in TM Lower Total Cost of Ownership (TCO) www.icomarchive.com
Translation memories are theasset!
Translation and QA Costs Process Costs Translation and QA Costs deploy TM Process Costs Translation and QA Costs Gain
$1.000 projects executed over a  global  supply chain Picture www.lsi-net.au
Exceptions can make workflow complex. Workflow executed several times over the supply chain. Transparency not always desired. Chart removed by author’s request Waterfall. Very complex! Link removed by author’s request
Scrum
Self-organizing Teams  Small Tasks Short Iterations Pullinstead of Push agile localization “Kanban and Scrum”, www.infoq.com
TM should play a similar role as a central repository in sw development. JIRA ©Atlassian Pty Ltd – Subversion ©Apache Software Foundation
Online central document-based TM, feeding into an RBMT/SMT hybrid, and Scrum/Kanban style workflow. Porsche 918 Hybrid © Porsche AG
…and the biz model innovation?
must-readfor any founder
one more thing…
language technology business association
www.ltba.org
Thank you! m:	jochen@esteam.se t:	@JochenHummel l:	Berlin-Mitte

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A Life for TM?

Editor's Notes

  1. I