Presentation/Training on Jewellery sold in Fashion-shop

1. JEWELLERY

4. Jewellery line fascinates by craft
perfection, love to the detail and
unusual design.
In more than 30 studios in Asia and
France “Lucie” jewellery is hand
manufacturing without exception.
The materials used in creating
“Lucie” jewellery is silver rhodium
or golden plated, enamel and real
or synthetic stones.

5. Collections of “Lucie in the sky” are the
reflections of feminine image.
“Lucie” jewellery is ideal accessories
for women who wish to obsess the best.
“Lucie” jewellery is not found on the internet, the reason for
that is safety, because the jewellry is often copied. To stay
original the company keeps the collection’s designs in secret.
Why using synthetic gems/stones? – Keeping environment
safe and not destroying the nature. Synthetic and real stones
look exactly the same, they can be distinguished only in
laboratory or in State Prove Commission. Jewellery with natural
real stones preferably have tags on it - certificates of genuine
characteristics of the stone.
“Lucie in the Sky” is a constant world’s jewelers fairy member.

7. Such stones as zircon, tourmaline, topaz and others may
very in colours. Here are some examples of natural crystals
found in nature to understand the idea why some stones of
one name have different colour and structure.
before after polishing
zircon
tourmaline
quartz

8. topaz
Topaz –
blue, yellow, golden, pink, cherry, purple, reddish, brown, gre
en, mystic, el-dorado, smoky, white… It is very difficult for the
average person to distinguish the stones not being a
professional in particular field, therefore, in every Lucie in the
Sky jewellery piece one can find a small tag with the name or
abbreviation of the stone.
emerald
sapphire
TT

9. Colour therapy influence mood,
brightens up life,
therefore offering the jewellery to be not just
glamour but also
wellness!

10. “Lucie in the Sky” is exclusive jewellery of
high quality, original design and of luxurious
and elegant style.
Every piece of “Lucie” jewellery is unique
and truly deserves to be defined as a work
of art.

11.  First established in 1987, the
brand took a strategic choice to
move its headquarters to Monte
Carlo, Monaco, in 1995.
 Among the well-known
designers who work with the
brand is Belgian goldsmith Axel
Mees. His work has graced
royalty and presidential
families, celebrities and the rich
and famous, including Princess
Stephanie of Monaco and
David Bowie.

13. Misaki pearl in combination
with fine silver and stainless
steel causes no allergy to skin.
Most people don't have any
problems wearing sterling silver
jewelry. Modern silver alloys
don't contain nickel. Akoya pearls are cultured in the Pinctada
Natural pearls are those pearls fucata martensii, also known as the akoya
that are formed in oyster. This mollusk is found and farmed
nature, more or less by primarily in Japan and China. Renowned for
chance. Cultured pearls, by their luster, akoya are considered the classic
contrast, are those in which pearl. They are generally white or cream
humans take a helping hand. colored, with overtone colors of rose, silver, or
cream.
A natural quartz crystal is placed inside the
oyster to produce the layers of mother-of-pearl
and, two years later, a pearl is fully formed.
What’s even more amazing, Misaki’s
technicians can control the shape, size and
even colour of the pearl. And since contact
with perfume or lacquer sprays may affect
pearls and jewellery, Misaki’s pearls are finished
with anti-perfume coating.

14. Swiss mechanism
Silver numerals & logo
Mother of pearl/Bronze/Onyx dial
Stainless steel case (set by crystals)
Pearl/Stingray strap
Stingray leather has become a
new fashion statement trend in
the world leather market.

16. In 1977 Swarovski presents Jewellery line – Swarovski
Jeweller’s Collection. What began with a crystal turned
into the most beautiful rings, bracelets, earrings and
necklaces.
Daniel Swarovski’s motto was
“Create a Diamond for Everyone!”
The reason behind the huge success of
Swarovski crystals lies in the fact that this crystal actually
generates a sparkling effect and produces an array of
rainbow colors when light gets refracted on the crystals.
Even though they are artificial they allow maximum
refraction, along with a perfect cut and clear design.
Swarovski particularly
has been successful
in duplicating actual
gemstone colors such
as emerald, ruby,
blue topaz.

17. The common metal used for Swarovski
jewelry settings is rhodium plated steel. The
color of steel blends very well with the crystal.
Crystal - is a very high quality glass that can
be colored, cut and responds with sparkle.
The term "crystal" also refers to the clear
colorless bead or stone, as well as a
semiprecious quartz stone that is colorless.
Steel – if it is so-called "surgical steel" marking
316L, so it is the stainless metal which causes
no allergic body reaction. The surgical steel
316L specifies that marked this jewel must not
contain any part of minor metals like nickel.
Rhodium – metal – which gives a proper gloss
and protects metal from mechanical damage.
Rhodium doesn't tarnish and is a platinum
group metal, and a very expensive one.

18. Other material used for Swarovski Jewelry is a white metal
consisting of:
1) Coating of copper
2) Palladium alloy
3) 22-karat gold/silver/rhodium plating
Often Swarovski metal is described as white metal with
silver plating and rhodium finish.
Swarovski Fashion Jewellery is created using top-quality
Swarovski crystals and the metal parts are plated. The nickel
content corresponds to the European norms and has been
tested for nickel allergy.
Making Swarovski jewellery, tin, ruthenium and titanium are
also used.
Swarovski offers collections of beads. Crystal Stardust and
Swarovski crystals are sold to other jewelry/fashion/design
companies. E.g: “Lucie’s” black and white onyx crystal
collection.

19. At the end of 1976 the administration of SWAROVSKI
company wanted to surprise and congratulate their
employees for New Years Celebrations and presented
them unordinary glass souvenir – a small mouse which was
collected from four pieces of crystals from lustre. This
invention turned out to be extremely successful. The crystal
mouse admired everyone and
afterwards was perfectly sold out. This
amusement idea leaded the
company to create a new branch of
crystal manufacturing. The first
figurine ever to be created is still a
top seller.

20. Soon from the conveyor have
descended a hedgehog, turtle,
deer, a rhinoceros, and a swan…
The Whole zoo from glass.
Inspired by nature, the
objects spread a feeling of
happiness and wellbeing among
collectors and
buyers all over the world.
BACK TO HISTORY
Coco Chanel adored Swarovski
crystals and added them to their
jewelry and clothing lines.

22. Of course, unlike other
celebrities, Michael Jackson had not
SWAROVSKI JACKET
chosen to wear jewellery such as
necklace, rings or other jewellrry
accessories, and he just selected to
wear jewellery jackets, socks and
gloves. The military jacket which is
decorated with chic and graceful
Swarovski crystals made him more
handsome and cooler, especially
when he danced with the rock
songs, the glittery jewellery in the
light is so attractive and sparkling. So
far, this jacket is always showed on
the day when people memorized
him.
SWAROVSKI SOCKS
In addition to this, his moonwalk
socks also impressed on all
people deeply. It is said that
these Swarovski jewellery
brought him good luck because
the first time when jewelry socks
appeared on the stage was his
young period. After that
time, he became more and
more popular in the world.

23. Nowadays it is impossible to imagine a single
designer who is not using blazing crystals in
their clothes, jewellery, accessories and
interior collections.
(Swarovski ELEMENTS,
Swarovski CRYSTALIZED)
The SWAROVSKI
company is confidently
in one step with latest
technical
inventions.
Headphones,
USB cables, notepads,
i-phones are present
with Swarovski
crystallization.

24. schmuck-art was established in 1984. It’s
headquarters is located in
Neufahrn, close to Munich, Germany.
German supplier schmuck-art is one of
the world’s leading manufacturers and
wholesalers of costume jewellery and
accessories.
The schmuck-art design team strives to
combine trendy colours and shapes with
wearable fashion.
The appeal of the products lies in their
high quality and versatility at attractive
prices.
Thanks to the brand's long-lasting
partnership with leading travel retailer
Gebr Heinemann, the collections have
become an integral part of the range of
goods in the duty free and Travel Value
stores.

25. Fashion brand Guess was
established in California in 1981.
Brothers Paul and Maurice Mariano
are responsible for the
establishment.
They were born in the South of
France but in 1977 the whole family
moved to
USA/California, where Guess was
found four years later.
Guess joins the passion of American
West with European elegance.
It quickly found a way to young
people and became a true fashion
icon by the end of the twentieth
century.

27. sexy and seductive or
playful and flirty, these styles give every
GUESS Girl the opportunity to reflect her
individual personality. the GUESS Girl will
be ready to hit the streets with a
runway walk.
http://www.youtube.com/watch?v=WFTGlyZrsE8&feature=mfu_in_order&list=UL