This PP covers the importance of branding yourself on Twitter, and tips on how to do so professionally.

1. How to Brand Yourself with a
Twitter Background
All Rights Reserved
YourJobStop.com | June 2009
By: @joannalord

2. Brand Yourself with a Twitter Background | 2009
Why Should You Bother?
• Your Twitter profile can be a
resume extension
• Free & easy to manipulate
• Prime real estate that YOU control
• Can act as a business card if branded correctly

3. Brand Yourself with a Twitter Background | 2009
Which do you like better…
No avatar
No info, links
or byline.
Default
background
Or…

4. Brand Yourself with a Twitter Background | 2009
Company
brand/trademark This? Avatar for
recognition
Bio & site
links
Custom background
with more info &
links

5. Brand Yourself with a Twitter Background | 2009
What Should a Customized
Twitter Profile Include?
• Up-to-date bio line & site link
• Recognizable avatar/brand logo
• Brand on the background, complimentary colors
• Other links- blog, contact info, and more

6. Brand Yourself with a Twitter Background | 2009
Where Can I Get One?
You basically have 3 options…
• Do it yourself manually (free)
• Do it yourself with the help of an app (free)
• Have someone else make it (pay)
 For more info on these options go to the next slide silly…

7. Brand Yourself with a Twitter Background | 2009
Do it Yourself Manually
Pros Cons
1. Free 1. Not as professional
2. Just as you want it 2. Time consuming to make
3. You can change it easily
What to do:
Use PowerPoint…read more here.
Let Mashable.com walk you through the requirements here.

8. Brand Yourself with a Twitter Background | 2009
Use a Free Application
Pros Cons
1. Free 1. Not as Web 2.0
2. Going to fit the requirements 2. Cookie-cutter templates
3. You can change text easily 3. Can be hard to manipulate logos
What to use
(click away):
Twitbacks
MyTweetSpace
Tweetstyle

9. Brand Yourself with a Twitter Background | 2009
Pay A Designer
Pros Cons
1. Highly Professional 1. Have to pay for it
2. Going to fit the requirements 2. Not as easy to change later
3. Looks Web 2.0 3. You are on their schedule
4. Unique
Tweeps (aka kick-butt designers) Worth Checking Out:
@napwarden @ohdaniB
@sethjenks
@mayhemstudios
@freshid @iThinkMedia
@amartindesign
@betterinpink @chadmcmillan

10. Brand Yourself with a Twitter Background | 2009
Downfalls to Avoid
• Paying too much!
• Backgrounds should range from $20.00-$80.00
• Sizing issues
• Always test in multiple browsers
• Inappropriate messages
• Keep it professional! Photos & text.
• Coming off as egotistical
• Don’t brag on your background—it’s tacky.

11. Brand Yourself with a Twitter Background | 2009
Key Takeaways:
(No really write this down…)
• You CAN control how people see you.
• It only takes a few minutes and is usually free!!
• You want to represent yourself well anywhere you can.
• Recruiters are looking…so when they search your name…what
are they seeing?

12. Brand Yourself with a Twitter Background | 2009
Want to know more?
Check out our Social Media page for
more information on how to land your
next job using social media and online
networking…
Click Here & Check It Out!

13. Brand Yourself with a Twitter Background | 2009
Thanks!
This information was brought to you by
the people over at YourJobStop.com.
All information presented here is copyrighted. If you wish to use this information
either site as follows:
YourJobStop.com, 2009
Or contact us here:
Info@yourjobstop.com for more information.