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Your First Digital
Product:
Creating a Digital
Product 101
Introduction
•Creating your own digital product is easy
once you know how
•Digital sales are booming
•Digital products mean instant gratification
for the buyer
•Digital products are part of the trend of
online education, both formal and
informal
http://eternalspiralbooks.com/myproduct 2
Getting Started
•If you have a topic you are passionate
and knowledgeable about, it might be
time to create your first digital product
•You have a computer, an Internet
connection and free time-why not start
your own business?
•You probably have a computer full of
resources you have created over the
years-why not cash in on them?
http://eternalspiralbooks.com/myproduct 3
1: WHY A DIGITAL BUSINESS?
•Zero or low cost to start
•No inventory
•Easy to market and sell
•Great demand for products such as:
•Ebooks
•Multimedia courses
•Software
http://eternalspiralbooks.com/myproduct 4
2: GETTING STARTED WITHYOUR
DIGITAL INFORMATION PRODUCT
CREATION
•Brainstorm topics that would be in great
demand in relation to the niche or
industry you work in or are passionate
about
•What do beginners to this niche need to
know?
•Intermediate?
•Advanced?
http://eternalspiralbooks.com/myproduct 5
3: CREATINGYOUR PRODUCT
•Once you decide on your niche and topic,
it will be time to create your product
•Choose your audience: Beginners will be
a larger market than intermediate or
advanced, BUT
•Advanced people would be willing to pay
more for ‘insider secrets’ from a top pro
•Your product will show your expertise
http://eternalspiralbooks.com/myproduct 6
4: MARKETINGYOUR BUSINESS
THROUGH CONTENT
•All marketing online these days is through
content
•Websites and blogs are ‘free samples’ for
your paid products
•Your content shows who you are and
what you know
•Becoming an ebook author can be one of
the easiest ways to position yourself as
an expert in your niche
http://eternalspiralbooks.com/myproduct 7
5: CREATINGYOUR EBOOK
•There are 2 main popular formats for
ebooks:
•Kindle
•PDF
•You can create both to sell in a range of
locations
•In this way, readers can buy and read
your material from any device they own
http://eternalspiralbooks.com/myproduct 8
6: CREATING LINKS AND BUY
BUTTONS AND PROCESSING
PAYMENTS
•Once you create your Kindle and PDF
books, you will need to sell them
•With the Kindle system, Amazon takes care
of everything for you and you will get regular
monthly payments from them.
•With your PDF file, you can sell it from your
site if you create a buy button
•Then you need to create links to both your
books so people can find and buy them
http://eternalspiralbooks.com/myproduct 9
7: CREATINGYOUR SALES
LETTER
•Your sales letter is important for helping
to convince people that your product is
worth buying
•It shows them all the features of the
product and the benefits it offers
•It is not just hype-it is a way to connect
with readers to understand what is in it for
them and why you are the right person to
offer a solution to their problem in this
niche
http://eternalspiralbooks.com/myproduct 10
8: CREATING A HIGHLY
CONVERTING SALES LANDING
PAGE
•Once you have your sales letter, you
need to create a good landing page that
will promote sales
•The landing page will have various
essential elements, such as:
•A buy button
•Images of the product
•Testimonials about the product
http://eternalspiralbooks.com/myproduct 11
9: LAUNCHING AND
MARKETINGYOUR PRODUCT
•A beta launch to your inner circle of
customers can give you valuable
feedback so you can tweak the product to
improve it
•It is also a chance to get testimonials
•A soft launch helps you work out any
issues with the sales and downloads
•A hard launch is a full rollout when you
market in a range of places
http://eternalspiralbooks.com/myproduct 12
Conclusion
•Digital products are easy to make if you
are organized and know your niche
•If you are the kind of person others are
always coming to for help and advice,
you can start earning money through your
digital products
•Customers are looking for insider
information and real solutions-you are
guaranteed to make money
http://eternalspiralbooks.com/myproduct 13
For more information
•For more information on how to create
your own products to sell online to keep
100% of the profits, visit:
•http://eternalspiralbooks.com/myproduct
http://eternalspiralbooks.com/myproduct 14

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Your First Digital Product: Creating a Digital Product 101

  • 1. Your First Digital Product: Creating a Digital Product 101
  • 2. Introduction •Creating your own digital product is easy once you know how •Digital sales are booming •Digital products mean instant gratification for the buyer •Digital products are part of the trend of online education, both formal and informal http://eternalspiralbooks.com/myproduct 2
  • 3. Getting Started •If you have a topic you are passionate and knowledgeable about, it might be time to create your first digital product •You have a computer, an Internet connection and free time-why not start your own business? •You probably have a computer full of resources you have created over the years-why not cash in on them? http://eternalspiralbooks.com/myproduct 3
  • 4. 1: WHY A DIGITAL BUSINESS? •Zero or low cost to start •No inventory •Easy to market and sell •Great demand for products such as: •Ebooks •Multimedia courses •Software http://eternalspiralbooks.com/myproduct 4
  • 5. 2: GETTING STARTED WITHYOUR DIGITAL INFORMATION PRODUCT CREATION •Brainstorm topics that would be in great demand in relation to the niche or industry you work in or are passionate about •What do beginners to this niche need to know? •Intermediate? •Advanced? http://eternalspiralbooks.com/myproduct 5
  • 6. 3: CREATINGYOUR PRODUCT •Once you decide on your niche and topic, it will be time to create your product •Choose your audience: Beginners will be a larger market than intermediate or advanced, BUT •Advanced people would be willing to pay more for ‘insider secrets’ from a top pro •Your product will show your expertise http://eternalspiralbooks.com/myproduct 6
  • 7. 4: MARKETINGYOUR BUSINESS THROUGH CONTENT •All marketing online these days is through content •Websites and blogs are ‘free samples’ for your paid products •Your content shows who you are and what you know •Becoming an ebook author can be one of the easiest ways to position yourself as an expert in your niche http://eternalspiralbooks.com/myproduct 7
  • 8. 5: CREATINGYOUR EBOOK •There are 2 main popular formats for ebooks: •Kindle •PDF •You can create both to sell in a range of locations •In this way, readers can buy and read your material from any device they own http://eternalspiralbooks.com/myproduct 8
  • 9. 6: CREATING LINKS AND BUY BUTTONS AND PROCESSING PAYMENTS •Once you create your Kindle and PDF books, you will need to sell them •With the Kindle system, Amazon takes care of everything for you and you will get regular monthly payments from them. •With your PDF file, you can sell it from your site if you create a buy button •Then you need to create links to both your books so people can find and buy them http://eternalspiralbooks.com/myproduct 9
  • 10. 7: CREATINGYOUR SALES LETTER •Your sales letter is important for helping to convince people that your product is worth buying •It shows them all the features of the product and the benefits it offers •It is not just hype-it is a way to connect with readers to understand what is in it for them and why you are the right person to offer a solution to their problem in this niche http://eternalspiralbooks.com/myproduct 10
  • 11. 8: CREATING A HIGHLY CONVERTING SALES LANDING PAGE •Once you have your sales letter, you need to create a good landing page that will promote sales •The landing page will have various essential elements, such as: •A buy button •Images of the product •Testimonials about the product http://eternalspiralbooks.com/myproduct 11
  • 12. 9: LAUNCHING AND MARKETINGYOUR PRODUCT •A beta launch to your inner circle of customers can give you valuable feedback so you can tweak the product to improve it •It is also a chance to get testimonials •A soft launch helps you work out any issues with the sales and downloads •A hard launch is a full rollout when you market in a range of places http://eternalspiralbooks.com/myproduct 12
  • 13. Conclusion •Digital products are easy to make if you are organized and know your niche •If you are the kind of person others are always coming to for help and advice, you can start earning money through your digital products •Customers are looking for insider information and real solutions-you are guaranteed to make money http://eternalspiralbooks.com/myproduct 13
  • 14. For more information •For more information on how to create your own products to sell online to keep 100% of the profits, visit: •http://eternalspiralbooks.com/myproduct http://eternalspiralbooks.com/myproduct 14