A review of media language and representation with screen shots from Titanium

1. Music Videos
Media Language & Representation

2. MEDIA
LANGUAGE
 What are the MACRO terms that you must apply to a
textual analysis?
 What are the MICRO features that you must apply to
an audio-visual analysis?
 List the main media terminology you SHOULD be
using an EVERY SENTENCE.
 How could you structure your analysis?

3. REPRESENTATION
 What does the term mean?
 What types of representation can you analyse?
 What is the truth? Can a media text ever represent the
truth?
 What is a stereotype?

4. THEORY
 David Gauntlett
 Theories of Identity
 Richard Dyer
 Stereotyping
 Laura Mulvey
 Audience Positioning
 The Male Gaze
 Stuart Hall
 Model of mass communication (Encoding – Decoding)
 Reception Theory (Preferred, Negotiated, Oppositional, Aberrant
Reading)
WHAT OTHER THEORIES CAN WE APPLY?

5. THEORY

7. Analysing
Media
Representations
 What is being represented?
 How is it represented?
 What sense of the world is it making?
 What does it imply?
 Is it made to seem typical of the world or ‘unnatural’?
 Is anything missing or put into the background?
 Who produced it?
 Who is it speaking to? For whom?
 What does it represent to us and why?
 How do we respond to the representation?
 How is it different from other represetations?

8. Analysing
Media
Representations
 What signs are used to convey a message?
 What ‘truth’ or ‘reality’ is represented?
 What meaning is encoded?
 How do we decode the meaning?
 Are any other meaning possible?
 Who and why did they construct the representation?
 How can the viewer challenge the representation?