Agenda for British Motorsport Conference in China. Date 2nd November 2016. Supported by the CBBC, UKTI, CBI, and leading industry players including Pro Drive. China side motorsport associations also. An event to bring British and Chinese motorsport professionals together to learn and to make business.

1. www.britishmotorsportfestival.com
The British Motorsport Conference
2nd
November 2016 - Shanghai
Building a Professional and Profitable Motorsport Industry in China
The China car market is the largest in the world, with some 22 million vehicles sold in 2015, and the
motorsport industry is enjoying a similar surge in interest, which provides a major opportunity for British
industry. The UK is home to over 30 car manufacturers, producing some 1.7bn vehicles and exporting
77.3%, which 10% are sold in China.
The UK has the world’s largest motorsport cluster, is home to 8 of 11 F1 teams, provides a base for over
4,500 motorsport engineering companies, and some 32 race circuits. It also boasts more world titles won
by drivers than any other country. With rallying, motorcycle racing, touring and club races being regular
fixtures in the sports calendar; the UK has developed a robust infrastructure and auto culture. Meanwhile
in China there are already 6 race tracks, namely the F1 track in Shanghai and Tier 2 tracks in Zuhai, Beijing,
Guangdong, Nanjing and Chengdu with a reported 5 more under construction. These support international
races such as F1, WTCC, WEC, Blancpain Endurance, Asian Series including Asia Le Mans, TCR, and GT Asia,
as well as domestic, professional and semi pro races including China GT, CTCC, and the ASR cup.
The British Motorsport Conference will be held in Shanghai on Nov 2nd with the theme “Building a
Professional and Profitable Motorsport Industry in China.” Organised in partnerships with motorsport.com,
a leading portal with over 64 million page views per month, the British Motorsport Conference provides a
rare opportunity for experienced UK practitioners to come together with Chinese motorsport specialists for
knowledge exchange, cooperation and experience sharing. This unique stage creates opportunities to
improve trade in the areas of training, technology and logistics between the current home of motorsport,
the UK and the future home of motorsport, China.
Who will attend?
Senior representative in the motorsport industry from both the UK and China including from:
- Auto related government and trade bodies
- Car manufacturers
- Motorsport facilities or supply chain providers such as track developers
- Race team owners and drivers
- Relevant service companies and consultancies that have demonstrable sector expertise
Tickets
Early bird ticket: RMB 1000 (1st
Aug -1st
Sept) Standard ticket: RMB 1500
Tickets go on sale from 1st
August however should you wish to provisionally reserve your space or be added
to our mailing list, please contact our team:
For English:
Hayley Thomas
hayley@britishmotorsportfestival.com
For Chinese:
Alen Yao
alen@britishmotorsportfestival.com

2. www.britishmotorsportfestival.com
Agenda
Time Session
08:30 – 09:00 Registration
09:05 – 09:15 Opening Address by keynote speaker
09:20 - 10:00 Panel Session: On the Grid - Key trends in the Chinese motorsport industry.
10:05 - 10:45 Panel Session: Examples and Opportunities for Sino-British Collaboration
10:45 - 11:05 Tea break
11:10 - 12:30 Breakout sessions: Each session 40 minutes, attendees are invited to join two sessions of
their choice.
Track 1 Track 2 Track 3
Team Development Facility Development Business Development
Car selection, Talent
recruitment, Training,
Motivation,
Circuit design, financing,
staffing, marketing.
Sponsorship, Leasing,
Rental models, JV’s, Legal
entities in China
12:30 - 13:30 Lunch
13:30 - 14:55
.
Business matchmaking: Pitch and mix sessions
Pit Lane I Pit Lane II Pit Lane III
Business matching Business matching Business matching
15:00 Tea Break
15:20 - 15:50 Panel Session: The Top 3 Priorities to Build a Profitable Motorsport Industry in China.
Discussions to include learnings from the Pit Lanes.
15:55 - 16:30 Panel Session: In Pole Position - Incentives and initiatives for Sino-British collaboration.
16:35 - 17:00 Final Address

3. www.britishmotorsportfestival.com
Sponsorship and speaker opportunities
Opportunities to gain maximum exposure and promote your company at the event through sponsorship
are available.
Sponsorship level Title Gold Silver Bronze Stand
Benefits/ Price (RMB) 100,000 75,000 50,000 20,000 2,500
Title
Title sponsor naming rights: 'The your co.
name British Motorsport Conference'.
Pre-
event
Dedicated content on your brand
circulated via BMI social media incl.,
Linkedin, Weixin and Weibo., Youku,
One page feature on Motorsport.com
Company logo, introduction and link to
your website on 'Conference partner'
section of BMF website for 6 months
Named mention and logo in pre- event
promotional material including website
event listings, flyers and BMI direct mail.
Named mention in all pre event press
releases and in BMI social media
Logo on events flyers, invitations & tickets
Speaking Key note speech slot
Panel discussion speaking slot (optional)
Acknowledgment in opening speech
Lunch ' welcome speech'
Media interview slot
Onsite
branding
Onsite promotion including logo in event
schedules, backdrops.
Company logo and profile in brochure.
Display area/ table in pitch and mix area
to promote your products or services
Large
3*3m
Large
3*3m
Table Table Table
Access Delegate pass (value RMB1500each) 10 10 5 2
Introductions or referrals to relevant trade
associations, practitioners and guests
Post
event
Acknowledgement in the dedicated post
event press release and social media posts
To find out more contact hayley@britishmotorsportfestival.com
Organisers and Supporting partners