British Motorsport Festival Oct 1st & 2nd to be held in Beijing China. An event for British brands to engage Chinese consumers with British cars, culture and competition.

1. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com
Community | Culture | Competition

2. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com
BMI 2016 PROGRAMME
The British Motorsport Festival (BMF)
1-2 October 2016 – Beijing
A community event celebrating motorsport in China.
The BMI Motorsport Conference
2 November – Shanghai
Thought leadership event for all in the Chinese motor industry
British Brand Pavilions at China GT
Multiple events
Pavilions selling the finest British products and merchandise at China GT
events
2016 Programme
BMF 2015

3. BRITISH MOTORSPORT FESTIVAL Beijing
1st – 2nd October 2016

4. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF A Motorsport Festival for All the Family
The British Motorsport Festival provides a platform
for British brands to engage with Chinese consumers
with an interest in motorsport.
Activities for everyone from serious racers, amateur
club speedsters, vintage car fans, karting
enthusiasts, young adults and kids too.
Attendance:
Ticket sales.
Amateur & Semi Pro Racers: > 100
Spectators c.4,000
Media attendance >30 outlets
1 - 2 Oct – Beijing
Activities:
◆ One Marque Series races
◆ Hot Laps
◆ Ladies Regulation Time Trial
◆ Race Driver Certification Course
◆ Vintage car show
◆ Clean tech: CHARGE!
◆ Children’s karting
◆ British brands pavilion
◆ Family Entertainment
◆ Music Concert

5. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF RACES
The One Marque races are the perfect opportunity for leading British
car brands to develop owner races and clubs.
Organised by manufacturers or by local dealers, or owners groups.
1 - 2 Oct – Beijing
Ladies Race: 1/3 of all sports car sales are made by women.
This race is attractive to sponsors who want to target this
demographic.

6. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Car Sales & Skills Exchange
Hot laps enable manufacturers to take potential customers on the
track both accompanied and self drive.
Customer’s can also bring their own cars to drive at speed in a safe
environment.
1 - 2 Oct – Beijing
The British Motorsport Festival
provides an unrivalled
opportunity for British training
companies to enter the
market and license courses to
local trainers.

7. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Children’s activities
The BMF CleanTech | CHARGE! will see students
from leading British and Chinese schools go head to
head to design and race their own electric vehicles.
In Association with GREEN POWER China and China
Auto Engineering Research Institute
1 - 2 Oct – Beijing
A Li the Fox,
Safe Speed Mascot
Junior Karting Track

8. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Entertainment & Merchandise
Attracting visitors to the venue and giving them the opportunity to
buy motorsport merchandise, and also to experience non-track
related activities.
Guests at the festival can sample and buy some of the best British
products on the market.
1 - 2 Oct – Beijing
Highlights include:
- Vintage Car Display
- Largest e-truck fast lap demonstration
- Car parade lap
- Bouncy castle
- British inspired culinary delights
- After Party at ACE Cafe

9. MOTORSPORT CONFERENCE www.britishmotorsportfestival.com

10. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
CONFERENCE Programme
2nd Nov – Shanghai
CONFERENCE
2nd Nov – Shanghai
“Building a professional and profitable
motorsport industry in China.”
Who will attend?
100 - 200 Pax
- Automobile companies
- Race track owners
- Race team managers
- British and Chinese Government
Representatives
- Relevant trade associations
Price: RMB1,500 per ticket

11. BRITISH MOTORSPORT PAVILIONS www.britishmotorsportfestival.com
MORGAN

12. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
Brand Pavilions British Motorsport Pavilions
The BMI will be hosting British brand pavilions at CHINA GT Series.
Multi – event
Shared Space at Large Scale events.
- increases impact
- reduces costs
- creates sales opportunities
Shared space means increased presence,
Reduces costs for each brand,
Positions Britain as Motorsport Nation.

13. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
Brand Pavilions British Motorsport Pavilions
Dates and stations
China GT Beijing Goldenport
Circuit
8th-11th June
China GT Shanghai International
Circuit
29th-31th July
China GT Chengdu International
Circuit
05th-07th October
China GT Zhuhai International
Circuit
11th-13th November

14. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMI Branding and Merchandise
Branding

15. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMI PARTNERS
Partners
Organisers
Supporting trade associations Media partners
Delivery partners
Beverage Partner
Participating car brands

16. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com
For English:
Hayley Thomas
Project Director
Tel: +86 134 3638 7980
hayley@britishmotorsportfestival.com
For Chinese:
Alen Yao
Project Operations Manager
Tel: +86 138 1036 3632
alen@britishmotorsportfestival.com