SendGrid launch in Japan with KKE, Microsoft Azure and Salesforce.com

1. James Franklin
CEO
December 10, 2013

2. Agenda
• History of SendGrid
• Why is SendGrid Successful
• What Makes Boulder the Number 1 Place
to Start a Business

3. What does SendGrid do?
Built on SoftLayer, SendGrid is a very high scale custom-built, cloud-based
email service that delivers email on behalf of companies like Pinterest and
Spotify to increase deliverability and drive engagement. SendGrid sends to
over 800M unique email addresses per month to virtually every country on
the planet.
SendGrid offers a Twitter-like scalable email infrastructure, provides metrics
on outgoing email, and handles the time consuming tasks involved with
implementing unsubscribe links, bounces and spam complaints. Integration
with new or existing email systems is done via SMTP or through a REST API.
The company was incorporated in 2009 and has offices in
California, Colorado, Rhode Island and Romania.

4. email landscape
marketing
transactional
all

5. SendGrid Time Line
Series A
TechStars
Scaling Issues
Developer Relations
Global Support
Series B
100
Employees

6. Scale
10 Billion every month
450 Million every day
5,000 every second

7. Twitter-like Scale: 160+ Billion emails Sent
180,000,000,000
160,000,000,000
140,000,000,000
120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep
2009 2009 2009 2009 2009 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013

9. WHY SENDGRID IS
SUCCESSFUL

10. Our People: The 4 H’s
Honest
Hungry
Humble
Happy

11. Developer Relations

12. Self
o Docs
o Community
o Social Media
Email
Chat
o 4 Hour SLA
o 24/7
o 2 min SLA
o 24/7
Phone
o 10 Ring SLA
o 5/10 Live
o 24/7 Outage

13. Trusted by the World’s Largest
Cloud Infrastructure Companies

14. Why is SendGrid Successful
• Perfect Product-Market fit
• Boring, but Necessary
• At the Intersection of
Three Global Growth
Trends: Cloud
Computing, SaaS and
Startups
• Frictionless Sales Model
• SendGrid Everywhere
• Headwaters Strategy
• Social Media Success
Story
• TechStars
• Amazon Web Services
• First Mover
• Key early Hires
• Fabric of the Tech
Community
• DevCred: max Dev Mojo

15. Why is Boulder #1 for Startups?
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Culture of Failure
Culture of Risk and Initiative
Density
Talent pool
Just enough capital
Critical Mass
Long term view
Inclusivity
Lots of Activities for Engagement
Entrepreneurial Lead